Website The Key Recruitment Group
The Key Recruitment Group is a multi-disciplinary service company comprising recruitment and related service professionals who are driven by a common Purpose: "To help you find the right person for your specific needs” as well as having a genuine desire to help people make right choices concerning… read more their careers. The Key Recruitment Group is a multi-disciplinary service company comprising recruitment and related service professionals who are driven by a common Purpose: "To help you find the right person for your specific needs” as well as having a genuine desire to help people make right choices concerning their careers. We do not subscribe to the hackneyed expression – "our people are our most valuable assets"​ – simply because assets are bought and sold and exploited for gain. We believe emphatically that your people are the very essence of your business and an accurate reflection of the character and substance thereof . Therefore we believe that the importance of incorporating high quality recruitment and selection processes in your employment practice cannot be understated. Unit 202 Howard Terraces Corner Howard & Forest Drives Pinelands Cape Town 7450
Our client based in Midrand – Gauteng are looking for a results-driven Pay-Per-Click Specialist to create, manage, and optimise high-impact digital campaigns across paid and organic channels. The successful candidate will bring strong expertise in PPC, SEO, analytics, and conversion optimisation, together with a data-led mindset and the ability to drive measurable growth through continuous testing, reporting, and performance improvement.
Key Responsibilities
Create, manage, and supervise high-impact digital marketing campaigns from inception to execution.
Develop and implement platform-specific strategies for Google Ads, Meta Ads, LinkedIn campaigns, and organic search growth.
Monitor campaign performance and implement ongoing optimisation to improve traffic, conversions, and return on investment.
Plan, implement, and measure experiments, A/B tests, and conversion optimisation initiatives.
Analyse campaign, website, and attribution data to support performance-focused decision-making.
Ensure accurate conversion tracking, tagging, and campaign measurement across digital platforms and assets.
Drive SEO initiatives to improve search visibility, web traffic, and organic search growth.
Prepare clear performance reports and communicate actionable recommendations to stakeholders.
Requirements and Experience
Minimum 5 years of experience in digital performance marketing, PPC, SEO, or a closely related field.
Proven hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Strong working knowledge of GA4 for performance analysis and attribution.
Solid understanding of conversion tracking, tagging concepts, and campaign measurement.
Strong understanding of paid media algorithms, bidding strategies, auction models, and search engine optimisation principles.
Proven experience in implementing SEO initiatives that increase web traffic and organic search growth.
Experience with Power BI, Looker Studio, or similar reporting tools will be advantageous.
Skills
Experience with content management systems, including WordPress.
Extensive knowledge of search engine algorithms and digital performance best practices.
Experience in monitoring metrics, analysing data, and producing performance reports.
Proven track record of delivering PPC and SEO initiatives that increase traffic, conversions, and overall digital growth.
Strong strategic thinking, analytical ability, and reporting skills.
Qualifications
Google Analytics Certification and a recognised digital marketing or paid media certification will be advantageous.
Person Requirements
Results-driven and highly energetic.
Creative, innovative, and solutions-oriented.
Excellent attention to detail.
Strong communication and interpersonal skills.
Organised and methodical in approach.
Able to work effectively in a fast-paced environment.
A self-starter who takes ownership of their work and delivers with accountability.
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Apply via company website ( https://www.keyrecruitment.co.za ) or