Website HomeChoice Holdings Limited
HomeChoice International PLC (HIL) is an investment holding company incorporated in Malta and listed on the JSE Limited. Through its operating subsidiaries, HomeChoice and FinChoice, the group sells innovative homewares merchandise, personal electronics and loan products to the rapidly expanding mid… read moredle-income market in southern Africa through mail order (catalogue), electronic channels (Internet and mobile phone) and call centres. The group was restructured during 2014 to facilitate expansion outside South Africa, a further step towards achieving its ambitions of becoming a pan-African retailer. HIL was established as an offshore holding company and was listed in the General Retailers sector on the JSE Limited in December 2014 with a market capitalisation of R3 billion. The group has 3 operating segments: RETAIL HomeChoice is an omni-channel home shopping retailer offering an extensive range of household textiles and homeware merchandise on credit through a convenient shopping experience, together with a home delivery service. The product offering has broadened under the FoneChoice brand to include personal electronics. FINANCIAL SERVICES FinChoice is a niche provider of unsecured personal loan products to HomeChoice customers with good credit records. FinChoice leverages the HomeChoice customer database and marketing platforms to acquire loan customers at low cost and predictable repayment behaviour. The business focuses on short term and low-value loans. PROPERTY The group owns the head office building and a centralised distribution centre in Cape Town, as well as additional land adjacent to the head office which is currently being developed into a new call centre facility. c/o Company Secretary HomeChoice (Pty) Ltd 78 Main Rd Wynberg Cape Town 7800
Job Description
homechoice is a leading South African homeware retailer. For over 40 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.
The Sales Associate is responsible for delivering an exceptional in-showroom customer experience by converting customer visits into sales through effective product demonstration, needs analysis, and accurate order processing.
The role focuses on frontline sales execution, customer service, administration, and adherence to operational standards, supporting the Store Supervisor and Showroom Manager in achieving sales and service outcomes.
What you will love doing in this role
Sales Execution & Conversion
Actively engage customers on the showroom floor to understand their needs and convert interactions into sales.
Demonstrate products effectively, clearly communicating features, benefits, pricing, and promotional offers aligned to the current catalogue.
Achieve individual sales targets, conversion rates, and productivity expectations.
Support acquisition activities, including account openings and order processing.
Customer Experience
Deliver a consistently positive, professional, and customer-focused sales experience.
Guide customers through the full customer journey, including product selection, ordering, payments, and after-sales processes.
Resolve basic customer queries and escalate complex issues to the Store Supervisor or Showroom Manager.
Build customer trust through accurate information, ethical selling, and clear expectation setting.
Product Knowledge & Pricing Accuracy
Maintain strong knowledge of products, categories, pricing, and promotions.
Ensure all selling and quoting is accurate and aligned to approved catalogues and systems.
Stay informed of product updates, promotions, and sales initiatives.
Administration & Order Processing
Capture customer orders, documentation, payments, refunds, and credits accurately and timeously.
Ensure all required customer documentation is complete and compliant.
Maintain accurate records and system entries to support reporting and audits.
Stock Handling & Showroom Standards
Support basic stock handling activities, including receiving assistance, stock movement, and floor replenishment.
Ensure products are handled with care to prevent damages.
Maintain high standards of housekeeping, visual presentation, and merchandising on the sales floor.
Follow stock control procedures and report discrepancies or risks.
Compliance, Quality & Risk Awareness
Adhere to all policies, procedures, quality standards, and internal controls.
Follow cash handling procedures when processing payments, refunds, or credits.
Participate in required training, inductions, and policy sign-offs.
Escalate risks, errors, or non-compliance to the Store Supervisor.
Teamwork & Performance Support
Work collaboratively with team members to achieve showroom targets.
Support promotions, campaigns, and activations as instructed.
Be flexible in supporting operational requirements, including shifts, weekends, and public holidays.
What you’ll need to do this role
Grade 12 / Matric (minimum requirement).
Minimum 1 years’ retail sales experience.
Customer-facing sales experience within a target-driven environment.
Availability to work shifts, weekends, and public holidays.
Homewares retail experience (advantageous).
Clear credit and criminal record.
What we will love about you
Customer-focused with a strong service mindset.
Persuasive, confident, and professional communicator.
Detail-oriented with a focus on accuracy and quality.
Resilient, adaptable, and able to work in a fast-paced environment.
go to method of application »
Apply via company website ( http://www.homechoice.co.za/ ) or