adidas Group
Purpose & Overall Relevance for the Organization
To ensure profitable market share and net sales growth within East Africa while respecting the image of the adidas Group and the Brand
To passionately assist the Africa Export organisation in identifying, developing and implementing strategies for the profitable growth
Key Responsibilities
Support & assist with implementation of the Market Excellence strategy across; Wholesale, Franchise, Re-distribution, & DTC / E-com with your customers relating to VM standards, & overall brand image.
Orderbook Conversion & Management:
Constant tracking of orderbooks, ensuring customers buys are aligned to category product strategies & stores always have the latest product.
Analyze risks in terms of poor sell thru and excessive stock forward cover which could translate to overstock situations.
Utilize mechanisms such as in season trading to assist partners with growth & foster new business opportunities.
Provide realistic plans & forecasts on customer’s performances seasonally to guide forward season planning.
Assist East Africa team in executing the adidas strategic objectives across relevant markets aligned to Global Market standards, while taking into consideration local East African market nuances.
Provide relevant market insights to East Africa team for customer segmentation in a way that mitigates overtrading & cannibalization of key categories and key franchises.
Assist in managing the store developments in relevant markets.
Track overall market conditions including pricing parity & duty structures, and report findings to East Africa team.
On boarding of new accounts as the need arises
Availability to travel to key markets when required.
Key Relationships
Direct Report for the Senior Sales Manager East Africa
Market: Brand, Customer Service, Sales Coordination, Planning, Logistics, Orderbook Management, Store Development, Finance
External: EM & EMC Colleagues, Customers, Agencies
Knowledge, Skills and Abilities
Representative with proven track record of successfully managing accounts and relationships in large sales organizations.
Strong Analytical skills for Sell Thru analysis, Orderbook Management which will impact business planning and decision making.
Strong interpersonal skills: Very good communication and negotiating abilities.
High degree of commercial and business acumen knowledge (e.g., sales, retail, trade marketing, customer service, finance and controlling)
Strong decision taking and determination and shows high initiative and pragmatism to the business.
Requisite Education and Experience / Minimum Qualifications
Relevant qualification in business with marketing and sales focus
3 – 5 years’ of sales experience within large sales organisations, ideally in apparel/fashion or FMCG
IT skills – Excel, PowerPoint, Teams, Word
Availability to travel to key markets when required
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