Publicis Groupe
Overview
We’re looking for a whip-smart Social Media Manager who can stun our clients and teams with leadership, creativity, vision, and eloquence. The Social Media Manager is responsible for managing, executing, and optimising social media strategies and content across platforms to drive engagement, build brand communities, and support integrated marketing campaigns.
This role works closely with the ECD and Strategy Lead, creative teams, media, and client service to bring social strategies to life through best-in-class content, community management, and performance-led optimisation. Sounds like you? Read on.
Responsibilities
Day to day, your role will include:
You’ll spearhead social for integrated projects and ensure ever-improving service across multiple clients.
Strategy & Planning
Support the development and execution of social media strategies aligned to client objectives and target audiences
Translate high-level social strategy into clear content plans, channel tactics, and always-on execution
Stay up to date with platform updates, trends, and emerging social formats to inform content and recommendations
Content & Campaign Management
Manage and maintain content calendars across multiple social platforms
Collaborate with creative teams to deliver engaging, platform-appropriate content (static, video, stories, short-form, etc.)
Ensure consistent brand voice, tone, and visual identity across all social outputs
Support paid social execution in collaboration with media teams, ensuring content is optimised for performance
Community Management
Own day-to-day community management across brand social channels
Monitor, moderate, and respond to comments, messages, and mentions in a timely and brand-appropriate manner
Escalate community issues, queries, or crises in line with agreed protocols
Turn audience feedback and social listening into actionable insights
Analytics & Reporting
Track and monitor performance across platforms (engagement, reach, growth, conversions)
Compile regular reports with clear insights and recommendations
Use performance data to optimise content, posting strategies, and engagement approaches
Collaboration & Ways of Working
Work closely with the Social Lead and wider team to deliver integrated campaigns
Participate in client meetings where required, contributing social insights and executional expertise
Manage multiple brands and priorities while maintaining high standards of quality and accuracy
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
3–5 years’ experience in social media management, preferably within an agency or fast-paced environment
Proven experience managing social platforms and content for brands
Hands-on experience with community management and social publishing
We’re looking for a talented Social Media Manager with impressive work experience, which typically includes:
Strong understanding of major social platforms (Meta, X, LinkedIn, TikTok, YouTube, etc.)
Excellent written communication and storytelling skills
Proficiency in social media management and analytics tools (e.g., Sprout, Hootsuite, Meta Business Suite, Google Analytics)
Strong organisational and time management skills
Creative eye with an understanding of visual storytelling and platform best practice
Experience with influencer content, UGC, or creator collaborations
Exposure to paid social and performance-driven content
Familiarity with broader digital marketing principles and integrated campaigns
Social platform expertise
Content planning and execution
Community and crisis management
Analytical and data-informed decision making
Strong communication and collaboration
Innovation and trend awareness
Project and time management
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