Job Description\u00a0\u00a0 \u00a0
\nPurpose\u00a0<\/p>\n
\tResponsible for company Marketing & communication strategies, the overall brand image and the performance of the Marketing department.\u00a0
\n\tResponsible for all the Marketing (ATL, BTL, TTL) for company, aligned with HQ\/RHQ requirements, working in conjunction with supporting departments in order to reach our Marketing objectives and goals.<\/p>\n
Key responsibilities for this position include, but are not limited to:<\/p>\n
\tCampaign Management (New Product Introductions – NPI)
\n\tDevelopment and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public
\n\tRelations, Launch, Activations, Promotions, point of sale etc.
\n\tBTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
\n\tProject Manage product launches in line with New Product Introductions.
\n\tBrief and manage Media agencies to develop optimal media strategies for NPI.
\n\tBrief and manage Creative agencies to develop local and\/or adapt global creative for NPI
\n\tManage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness.
\n\tPost campaign analysis to ensure maximum ROI.<\/p>\n
Digital Marketing (Co Assist Web Marketing)<\/p>\n
\tProvide yearly PRM, NPI Strategies and product information.
\n\tProvide all relevant digital assets to ensure the company.com\/za website is updated as per NPI strategy.
\n\tBrief agency on digital requirements as per NPI strategies, outlining objectives and targets.
\n\tBrief agency on SNS requirements per NPI and\/or on an on-going basis.
\n\tBrief on objectives and expectations on Smart TV development for the local market.<\/p>\n
GTM\/ Trade Marketing<\/p>\n
\tProvide GTM team with yearly product roadmap and NPI Strategy roll out.
\n\tDeveloping and\/ or sourcing POS Material from local or HQ vendors related to New Product Introductions, Consumer Promotions, and Ad hoc marketing campaigns.
\n\tProvide GTM with POS information for easy execution.
\n\tProvide GTM with necessary product information and training material developed by HQ.
\n\tProviding KAM\u2019s and retailers with product specifications and high res images for use in listings. Broadsheets, catalogues etc.
\n\tProof read and provide input for catalogues related to the HE<\/p>\n
Budget Management (APMS)<\/p>\n
\tMonthly management and up-dating of marketing budget plans for the entire corporation.
\n\tOverseeing total budget spend for the entire corporation.
\n\tProcessing payments to agencies\/ vendors for Marketing initiatives
\n\tFollowing global procurement process to ensure maximum value received from initiatives and cost saving KPI\u2019s met.
\n\tDevelop overall yearly marketing plan and budget<\/p>\n
Events and Activation Management (Assist)<\/p>\n
\tIn conjunction with events manager, manage consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies, to ensure all elements of the show ie concept, idea generation, concept and collateral sign off,
\n\tbudget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.
\n\tEnsuring sample stock and relevant POS is made available for events and trade shows.<\/p>\n
Inherent Requirements\u00a0\u00a0 \u00a0
\nRequired Qualifications and Experience<\/p>\n
Required Experience<\/p>\n
\tTertiary qualification in Marketing, Journalism and \/ or Communications
\n\t7 – 10+ years related experience
\n\tExperience as a Marketing Manager essential overseeing staff.
\n\tExperience working in a fast paced environment
\n\tGood knowledge of marketing, sales and general warehouse procedures
\n\tProven track record in customer relations
\n\tMS Office Suite at an advanced level.
\n\tAbility to use database for recording and reporting
\n\tAbility to understand and operate custom-built company systems
\n\tPossession of a reliable vehicle and a valid driver\u2019s license<\/p>\n
Product Marketing\/ Management<\/p>\n
\tCollating and distributing product information and marketing campaign information to the sales team, to be filtered to the relevant accounts.
\n\tCommunication with Head Office (South Korea) to ensure new product samples are ordered and delivered timeously for NPI Launch.
\n\tManaging new product samples are displayed and\/or delivered to customer for new product range reviews.
\n\tProviding images and product specs to various channels for channel catalogues, broadsheets, channel specific marketing campaigns.
\n\tCollating and distributing sales communications guides and training material with the HA Trainer.
\n\tManaging product samples to be used during events, activations, PR review for Journalists.
\n\tProviding POS to export marketing team when requested.<\/p>\n
Marketing Research<\/p>\n
\tBriefing Research agencies to conduct research (qualitative and quantitative) on a number of topics to gain insight into consumer buying habits and purchase intentions.
\n\tAnalyzing data received from GFK on the Electronics Market in SA in order to better understand the environment to develop optimal marketing plans for SA.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.unique.co.za\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Unique Personnel","_company_website":"https:\/\/www.unique.co.za\/","_company_tagline":"Established in 1970, Unique Personnel Recruitment Agency has consistently delivered a friendly and professional employment service for more than 35 years of operational excellence. Our main focus has traditionally been in Gauteng, South Africa, but since the implementation of new innovations we now ... read morerecruit nationally and globally. As a result it's not surprising with a client base of more than 4000 that during an average month there are in excess of 1500 applicants seeking out Unique's personalised recruitment expertise. Our Recruitment Agency Expertise If your need lies in the financial sector, rest assured that our highly effective Temp and Permanent Divisions will provide you with top calibre Bookkeepers, Cashbook Clerks, Accountants, Debtors, Computer Staff and Data Capture Staff. This of course doesn't mean we cannot cater for other needs, and if yours happens to be in Construction, Office Support, Logistics, Warehouse Control and more, you have still come to the right place! A further indication of our commitment to high standards of service for both applicants as well as clients, is our membership of the Association of Personal Service Organisations and our strict adherence to the operational guidelines of the Labour Relations Act (LRA, BCEA, EEA, OHSA, COIDA). All of the above is provided to you at an extremely reasonable fee, so what are you waiting for? Give us a call - a truly 'unique' experience awaits you. Efficient Recruitment in South Africa Unique Personnel Recruitment Agency is about finding the right people for the right jobs in the community. And seeing that we've been part of this community for 35 years, we've been in a prime position to watch its growth patterns and to amend our style of operations whenever necessary, to ensure that we are always in tune with our surroundings. So we feel confident in saying that it's unlikely you'll find another recruitment agency better suited to understand our clients' needs, in all their forms. With over 100 years combined recruitment experience, we have consistently provided our client base with their most important element, their human capital. Our approach here is to ensure that while we are fulfilling the needs of our clients, we are also sending our candidates into an environment we know they will find rewarding. Unique meets and exceeds all government legislative requirements with regards to BEE, and is involved in a five-year program with a fully accredited BEE practitioner. As a company that is dedicated to giving back to the community, we are committed from a professional and ethical point of view to the further empowerment of members of previously disadvantaged communities. As a Recruitment Agency Although through the years we have developed a reputation for specialising in financial placements, we do remain a generalist recruitment consultancy, servicing a diverse client base, boasting blue chip companies who entrust us with their staffing requirements in the following categories: 8 Thistle Road Kempton Park, Gauteng","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-10018","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/10018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=10018"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=10018"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=10018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}