Roles and Responsibilities:<\/p>\n
\tPrioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda.\u00a0\u00a0
\n\tAssist in managing Timberland’s social media accounts (Facebook, Instagram, Twitter, etc.).
\n\tMonitor social media platforms for brand mentions, comments, and messages.
\n\tEngage with followers, respond to comments and direct messages promptly and professionally.
\n\tCollaborate with the marketing team to develop social media content strategies aligned with Timberland’s brand, marketing objectives and industry trends.
\n\tCreate and schedule engaging social media posts using relevant text, images, videos, and other multimedia assets.
\n\tMonitor and analyse social media metrics and provide regular reports on performance.
\n\tSocial Media Advertising:
\n\tSupport in the planning and execution of digital advertising campaigns that align with marketing objectives.
\n\tConduct market research to identify target audiences, demographics, and consumer behaviour.
\n\tCollaborate with the marketing team to develop compelling ad copy, visuals, and calls-to-action.
\n\tMonitor ad performance, optimize campaigns based on key metrics, and suggest improvements.
\n\tEvent Coordination:
\n\tAssist in planning and coordinating marketing events and activations, such as product launches, pop-up stores, and collaborations.
\n\tCoordinate logistics, including supplier selection, vendor coordination, and on-site setup.
\n\tSupport event promotion through social media, email marketing, and other channels.
\n\tAssist in post-event evaluation, including gathering feedback and measuring the success of marketing events.
\n\tCollaboration and Communication:
\n\tCollaborate closely with the marketing team, and other departments to ensure consistent brand messaging and alignment of marketing efforts.
\n\tAssist in managing affiliated relationships with external agencies, influencers, vendors, and partners.
\n\tCommunicate marketing initiatives, updates, and timelines to internal stakeholders.
\n\tSupport cross-functional projects and initiatives as needed.
\n\tAdministrative Support:
\n\tProvide general administrative support to the marketing department.
\n\tHelp maintain marketing databases and contact lists.
\n\tAssist in preparing marketing reports, presentations, and other documents<\/p>\n
Requirements<\/p>\n
Qualifications and Preferable Experience Required:<\/p>\n
\tBachelor\u2019s degree in Marketing, Communications, Business, or a related field.
\n\tMinimum of 1-2 years of experience in marketing, social media management, or a related role.
\n\tExperience in the retail or fashion industry is a plus.
\n\tProficiency in social media platforms (Facebook, Instagram, Twitter) and social media management tools (e.g., Hootsuite, Buffer).
\n\tBasic knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
\n\tFamiliarity with event planning and coordination.
\n\tProficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva).
\n\tStrong writing and editing skills, with the ability to create engaging and compelling content.
\n\tAbility to develop creative social media strategies and campaigns.
\n\tAnalytical Skills
\n\tAbility to analyze social media metrics and digital advertising performance data.
\n\tStrong research skills to identify target audiences and market trends.
\n\tExcellent communication and interpersonal skills.<\/p>\n
Apply via company website ( ) or<\/p>\n
e.mcidirecthire.com<\/p>\n
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