Main Purpose of the Job:<\/p>\n
\tThe Marketing Operations Manager will provide strategic direction, leadership and management to the marketing team and function for the business unit. \u00a0Planning, promoting and execution of gaming and hospitality activations, events and entertainment are key deliverables of this role.<\/p>\n
The manager will:<\/p>\n
\tcollaborate with various central office marketing support teams and unit gaming, hospitality and operational management to customise and coordinate the unit\u2019s action plans (including promotions, activations, events and MVG Loyalty programme);
\n\tensure database integrity.
\n\tand implement relevant digital and social marketing campaigns to grow footfall to the property.
\n\tIn so doing the role will drive the customer acquisition, reactivation and retention strategies and build the unit\u2019s gaming and leisure brand to establish Windmill as the preferred entertainment destination in Bloemfontein. The role will also focus on building a solid marketing talent pipeline to support innovative and sustainable marketing solutions.<\/p>\n
Requirements<\/p>\n
Education and experience:<\/p>\n
\tMinimum of a 3-year B Degree in Marketing or equivalent
\n\tMinimum of 5 years\u2019 operational marketing experience
\n\tEvent planning experience is an advantage\u00a0
\n\tMarketing management experience is an advantage
\n\tPreferably obtained within the casino and or hospitality environment<\/p>\n
Working conditions and special requirements:<\/p>\n
\tAbility to travel locally
\n\tAbility to work shifts that meet operational requirements<\/p>\n
Duties and responsibilities include:<\/p>\n
Marketing Plans & Results<\/p>\n
\tUnderstand the business strategy and develop action plans to create relevance and grow footfall to the property
\n\tDevelop new and innovative marketing plans to promote the unit\u2019s customer value proposition and respond to the changing gaming landscape
\n\tBuild, maintain and leverage strategic relationships to promote the property
\n\tGrow the unit\u2019s gaming market share in the Free State
\n\tCollaborate with the central office marketing support teams to grow the unit\u2019s gaming and hospitality brand presence across various channels including online and social media
\n\tConduct market research through collection, analysis, and interpretation of data and the use of business intelligence tools to provide a clear view of customer preferences. \u00a0Develop a strategy to respond to these learnings.
\n\tInfluence and co-ordinate promotions, events and entertainment by analysing and evaluating customer trends and preferences.
\n\tCollaborate with gaming to develop strong acquisition, reactivation and retention strategies
\n\tConduct meet-and-greets with strategic partners and VIP customers
\n\tMonitor and audit the unit\u2019 customer relationship database to ensure the data is complete and accurate and provides consistent and reliable insights into the unit\u2019 customers and their preferences
\n\tDevelop and measure gaming marketing and direct marketing campaigns (including digital and social) to support the business objectives
\n\tSupport VIP and key customer relationships to grow visitation and loyalty
\n\tMeasure and report on the impact of all marketing initiatives and activations<\/p>\n
Campaign Management\u00a0<\/p>\n
\tDefine and promote the business units\u2019 customer value proposition
\n\tDevelop and co-ordinate an OMNI-channel strategy to promote cross play between online and land-based gaming
\n\tPlan, execute, measure and conclude all promotions and events for the unit
\n\tCreate rich content to promote social and digital presence
\n\tProvide innovative solutions and campaigns to deliver on the unit\u2019s strategy
\n\tAttend events to leverage opportunities to acquire new business and build strong relationships with key customers
\n\tDevelop and implement an aggressive internal and external communication strategy
\n\tPrepare and present post-mortem analysis on all campaigns<\/p>\n
Delivered MVG Loyalty Management<\/p>\n
\tCollaborate with central office marketing support teams to develop acquisition and retention campaigns
\n\tManage and monitor the implementation of the MVG Loyalty Programme and benefits for the unit
\n\tEffectively manage the MVG team
\n\tManage the customer database hygiene to ensure the completeness and accuracy of customer data
\n\tConduct analyses of customer data and develop and implement campaigns to increase visitation
\n\tEffectively communicate and drive the benefits of the loyalty programme in order to grow the database<\/p>\n
Stakeholder Relationship Management<\/p>\n
\tInternal: Effective communication to ensure internal stakeholders have a complete understanding of all upcoming activations (gaming, hospitality, events, etc)
\n\tExternal: Communicate and negotiate with external vendors, agents, promotors, entertainers, etc to build and maintain strong relationships. \u00a0Promote the unit and venues with the aim to collaborate and deliver on the objective to establish Windmill as the preferred entertainment destination in Bloemfontein
\n\tLiaise with central sales and marketing teams to ensure synergy on objectives and campaigns
\n\tNegotiate and manage vendor contract deliverables<\/p>\n
People Leadership<\/p>\n
\tManage positive employee relations within the department
\n\tDrive a performance culture
\n\tProvide direction and support to employees with regard to marketing initiatives, campaigns and innovations
\n\tProvide motivation and leadership to promote positive working relationships
\n\tIdentify training, coaching and development opportunities in order to create succession
\n\tSource and select talent as per EE plan
\n\tEnsure alignment with EE, SD and procurement strategies which contribute towards BBBEE targets being achieved
\n\tPerformance Management and coaching of staff to ensure KPA\u2019s are achieved<\/p>\n
Budget Management<\/p>\n
\tDevelop and manage an annual budget
\n\tRevenue optimisation
\n\tEffective cost management
\n\tCapital spent to promote return on investment
\n\tQuarterly forecasting and reporting
\n\tAnalysis and reporting on the monthly financial results
\n\tFeedback on the ROI of campaigns and marketing initiatives<\/p>\n
Quarterly forecasting and reporting<\/p>\n
\tAnalysis and reporting on the monthly financial results
\n\tFeedback on the ROI of campaigns and marketing initiatives<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.suninternational.com\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Sun International","_company_website":"https:\/\/www.suninternational.com\/","_company_tagline":"The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well loc... read moreated casinos, and some of the world\u2019s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service. Today, Sun International is one of Africa\u2019s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. Our entry into Latin America began in Chile in 2008 and has been a success story for the Group, giving us the track record and confidence to look for more opportunities that offer gaming opportunities in the region. Sun International\u2019s Latin American portfolio (Monticello Grand Casino in Chile, the Ocean Club Casino in Panama and the Sun Nao Casino in Colombia) has now been merged with the casino and hotel portfolio of Chile-based leader in the gaming and entertainment industry, Dreams SA, making it the largest gaming company in Latin America with operations in Chile, Peru, Colombia and Panama. Our approach has been to differentiate our hotels, resorts and casinos in architecture, service, experience, location and the mix of entertainment and activities. Creating lasting memories for our guests and customers is a core part of our DNA. We\u2019ve created some the world\u2019s most iconic hotels from The Palace of The Lost City at Sun City to The Table Bay Hotel in Cape Town. The creative architecture of these properties and the blending of their designs with their local environment make each property unique. We are committed to the development of all our employees and we make sure that equal opportunities and economic empowerment form the backbone of our human resource practices. 6 Sandown Valley Crescent, Sandton Gauteng, South Africa","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[25],"job-types":[12],"class_list":{"0":"post-10506","1":"job_listing","2":"type-job_listing","3":"status-expired","4":"hentry","5":"job_listing_region-free-state","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/10506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=10506"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=10506"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=10506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}