Job Description
\nPurpose of the job \u00a0<\/p>\n
\tTogether with the Marketing Manager, assisting in developing, implementing and executing a Digital Marketing Strategy for the Hotel and working with all relevant stakeholders to ensure return on investment. \u00a0<\/p>\n
MAIN RESPONSIBILITES\u00a0
\nFinancial: Satisfied Shareholders: \u00a0<\/p>\n
\tDesign and propose cost effective Digital Marketing Campaigns\u00a0
\n\tResponsible for the formulation and monitoring of the Digital Marketing Budget\u00a0
\n\tMonitor and evaluate Return on Investment in Digital Marketing Campaigns\u00a0
\n\tNegotiate best prices from Agencies and suppliers in terms of digital marketing.\u00a0
\n\tManage contracts and relationship with agencies and suppliers. \u00a0<\/p>\n
Customer Service: Delighted Customers: \u00a0<\/p>\n
\tEnsure Campaigns and interventions are aligned to the target audiences. \u00a0
\n\tPlan, execute, and manage digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising.\u00a0
\n\tOversee the creation and distribution of high-quality and engaging content\u00a0
\n\tEnsure the monitoring and evaluation of guest feedback on digital platforms\u00a0
\n\tEnsure that the digital Marketing Strategy is aligned to the overall strategy of the company and in line with company values.\u00a0
\n\tEnsure that all collateral is appealing to the target audiences and in line with the brand\u00a0
\n\tInnovative and inspiring new ideas are implemented to compliment the brand communication strategy\u00a0<\/p>\n
Processes: Effective Processes:\u00a0<\/p>\n
\tEnsure efficient and effective Digital Brand Communication strategy \u00a0
\n\tDesign, implement and improve on digital marketing processes to streamline campaigns and interventions\u00a0
\n\tMaintain stakeholder relationships both internally and externally
\n\tManage digital platforms and programs. \u00a0
\n\tManage and\/or oversee pay-per-click (PPC) advertising campaigns \u00a0
\n\tCoordinate digital media related queries\u00a0
\n\tManages TrustYou account and responds to reviews\u00a0
\n\tMeasure effectiveness of all digital marketing interventions\u00a0
\n\tOversee the creation of digital publications that is vetted in terms of copy write and other appropriate laws. \u00a0<\/p>\n
Learning and Growth: Motivated and Prepared Workforce: \u00a0<\/p>\n
\tTakes responsibility for own Learning and Development\u00a0
\n\tInnovation & Improvement \u00a0
\n\tUse experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be.\u00a0
\n\tAbility to give and receive feedback. \u00a0<\/p>\n
General Knowledge and Responsibilities: \u00a0<\/p>\n
\tHas a thorough knowledge of the hotels and services provided to the guest \u00a0
\n\tMaintains a high standard of service, appearance and social skills according to the company policy \u00a0
\n\tWorks in harmony with all departments and employees, is willing to assist others when and if required. \u00a0
\n\tAttends all training and workshops as and when required\u00a0
\n\tIs familiar with all policies and procedures, house rules, fire, security and emergency procedures as well as all checklists pertaining to the position \u00a0
\n\tEnsuring Brand Standards are maintained.\u00a0
\n\tPerforms any reasonable duties as instructed by immediate supervisor.\u00a0<\/p>\n
Qualifications<\/p>\n
\tA Marketing Diploma\/Degree with Specialization in Digital Marketing\u00a0
\n\tExperience in hotel environment preferred (2+ years experience)\u00a0
\n\tExcellent written and verbal communication with people on all levels \u00a0
\n\tProficient in all relevant computer programs in the MS Office Suite as well as appropriate Digital Marketing software. \u00a0
\n\tDeveloping and nurturing interpersonal relationships (with all relevant stakeholders) \u00a0
\n\tServant Leadership with teamwork \u00a0
\n\tPassion for Hospitality and Travel \u00a0
\n\tExcellent organizational and planning skills\u00a0
\n\tCreative, Innovative and Forward thinking\u00a0
\n\tThe ability to Multi-task and prioritize\u00a0
\n\tSelf-Motivated with specialization\u00a0
\n\tNegotiation Skills\u00a0
\n\tHave the ability to work under pressure \u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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