Overview<\/p>\n
\tWe are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.
\n\tDevise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.
\n\tManage the day to day activities of these accounts including technical changes, analyzing and drawing insight from third party analytics data and implementing innovative management techniques to maximize campaign performance (specifically responsible for assisting and achieving significant results and delivering best practice management techniques across assigned client campaigns)
\n\tDevelop strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
\n\tConfidence to manage agency relationships with client service and drive increased performance.<\/p>\n
Responsibilities<\/p>\n
\tKeep up to date with paid search advertising trends, techniques and industry related softwareImplement and manage paid search on Google, Facebook, LinkedIn, Twitter, YouTube, etc.
\n\tConduct detailed competitor research
\n\tConduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns
\n\tSet-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channelsUtilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns
\n\tMonitoring keyword bids and daily\/monthly budget caps
\n\tReporting on quality scores, impressions, click through rates and other account metrics
\n\tKeyword research
\n\tCollaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion ratesConduct A\/B testing to improve; landing pages, ad copy, keywords, bids
\n\tOptimise campaigns to improve client ROI.
\n\tBe able to create audiences and target them appropriately in relevant campaigns.
\n\tHave the ability to identify macro and micro conversions and create conversion tracking for those areas.
\n\tHave the ability to create campaigns on Search, GDN and YouTube.
\n\tMonitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients
\n\tBuild relationships with external representatives from Google, Facebook, etc.Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals
\n\tParticipate in client monthly status meetings<\/p>\n
Qualifications<\/p>\n
\t3 – 4 years\u2019 experience in a Search environment \/ Search Campaign Manager
\n\tExperience in managing big budget campaigns 1M+ a monthStrong grasp of numbers \u2013 analytically mindedPerformance driven \/ focusedAbility to identify issues and problems, generate solutions and choose\u00a0appropriate alternatives
\n\tAbility to write comprehensive insights
\n\tTime management skills and the ability to meet deadlines
\n\tA keen eye for detailStrong written and verbal communication
\n\tThe ability to work well in a team as well as independently and responsibly
\n\tA passion for the online industry
\n\tA true paid search enthusiast!
\n\tComfortable with data analysis and particularly strong on Excel<\/p>\n
TECHNICAL REQUIREMENTS<\/p>\n
\tCertified in Ad
\n\tWords fundamentals, Search, display, video, Google Shopping& Mobile
\n\tCertified in Google AnalyticsGMP (Willing to up skill)
\n\tGoogle Adwords
\n\tGoogle Analytics
\n\tGoogle Tag Manager (Willing to up skill)Google data studio reporting design
\n\tBudget management<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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