Your day at NTT DATA<\/p>\n
\tThe Principal Partner Alliances Marketing Specialist is a highly skilled subject matter expert focused on managing and optimizing marketing efforts related to partnerships and alliances.
\n\tThis role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.<\/p>\n
Key responsibilities:<\/p>\n
\tCollaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
\n\tPlans and executes the Alliances Partner Annual and\/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
\n\tPlans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
\n\tWorks with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
\n\tOrganizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
\n\tDevelops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
\n\tCollaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
\n\tCreates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
\n\tUtilizes marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
\n\tEnhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
\n\tWorks closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
\n\tPerforms any other related task as required.<\/p>\n
To thrive in this role, you need to have:<\/p>\n
\tStrong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders.
\n\tExtended proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
\n\tEffective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
\n\tExcellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
\n\tCapability to analyse marketing data and metrics to measure the success of joint initiatives and optimize strategies.
\n\tAbility to negotiating partnership agreements, contracts, and terms that benefit all parties.
\n\tTeam-oriented mindset with the ability to collaborate across different departments and functions.
\n\tExtended familiarity with marketing automation platforms, CRM systems, and analytics tools.
\n\tExtended understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities
\n\tCreative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
\n\tResults-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.<\/p>\n
Academic qualifications and certifications:<\/p>\n
\tBachelor’s degree or equivalent in Marketing, Business, Communications, or a related field.
\n\tRelevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.<\/p>\n
Required experience:<\/p>\n
\tExtended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
\n\tExtended experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
\n\tExtended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
\n\tExtended experience in management and development of partnership value propositions collateral.
\n\tProven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
\n\tExtended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
\n\tExtended experience in analysing marketing data and using insights to optimise joint marketing initiatives.<\/p>\n
Apply via company website ( ) or<\/p>\n
careers.services.global.ntt<\/p>\n
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