Job Description<\/p>\n
\tA South African company that provides solar energy solutions for homes and businesses is seeking a Digital Specialist & Performance Marketer who will be instrumental in optimizing and expanding their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. You will serve as a thought leader in performance marketing and SEO, consistently seeking innovative ways to ensure sustained competitive advantage.<\/p>\n
Responsibilities:\u00a0<\/p>\n
Performance Marketing:<\/p>\n
\tDevelop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.
\n\tContinuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
\n\tExecute rigorous A\/B testing, leveraging insights to refine and scale successful campaigns.
\n\tCollaborate closely with the creative team to produce highly compelling, data-driven ad creatives.<\/p>\n
SEO & Content Optimization:<\/p>\n
\tLead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
\n\tConduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.
\n\tManage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.
\n\tDrive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.<\/p>\n
Analytics & Reporting:<\/p>\n
\tProvide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.
\n\tUse advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.<\/p>\n
Strategy Development & Leadership:<\/p>\n
\tServe as an authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.
\n\tProactively recommend innovative strategies and technologies to ensure sustained competitive advantage.<\/p>\n
Minimum Requirements:\u00a0<\/p>\n
\tBachelor\u2019s degree in Marketing, Digital Media, Business Analytics, or a related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) are strongly preferred.
\n\t5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.
\n\tDemonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.
\n\tAdvanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).
\n\tProven experience in data-driven decision-making and proficiency in using data visualization\/reporting tools.<\/p>\n
Core Competencies & Skills:<\/p>\n
\tExceptional analytical skills with an ability to translate complex data into actionable insights.
\n\tProven expertise in digital advertising channels, strategic SEO planning, and execution.
\n\tExcellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.
\n\tStrong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
\n\tEffective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.<\/p>\n
Apply via company website ( ) or<\/p>\n
hireresolve.simplify.hr<\/p>\n
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