Requirements<\/p>\n
Digital Marketing Performance Analysis:<\/p>\n
\tMonitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).
\n\tIdentify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
\n\tDevelop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
\n\tConduct in-depth audience segmentation analysis to inform targeted marketing strategies.
\n\tPerform A\/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
\n\tAnalyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
\n\tWork closely with channel managers to interpret data and translate insights into practical campaign adjustments.<\/p>\n
Adobe Campaign Email Workflow Development:<\/p>\n
\tDesign, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.
\n\tConfigure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
\n\tDevelop and execute A\/B tests within email campaigns to optimise subject lines, content, send times, and calls-to-action.
\n\tMonitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
\n\tTroubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
\n\tEnsure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.
\n\tCollaborate with content creators and designers to ensure email assets are correctly integrated into workflows.<\/p>\n
KPI Reporting & Insights:<\/p>\n
\tOwn the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
\n\tEnsure accuracy and consistency of data across all digital marketing reports.
\n\tPresent clear, concise, and actionable insights to marketing leadership and wider business teams.
\n\tDevelop bespoke reports and ad-hoc analysis as required to support business objectives.
\n\tStay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.<\/p>\n
Rhythmyx CMS Support and Build:<\/p>\n
\tUsing the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.\u00a0
\n\tSupport the Marketing Specialist to update and improve content using content briefs – as and when necessary.<\/p>\n
Skills & Experience:<\/p>\n
\tProven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
\n\tDemonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
\n\tStrong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
\n\tExperience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
\n\tExcellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
\n\tProficient in Excel\/Google Sheets and PowerPoint\/Google Slides for data manipulation, analysis, and professional reporting\/presentations.
\n\tFamiliarity with A\/B testing methodologies and tools.
\n\tUnderstanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
\n\tStrong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
\n\tProactive, self-motivated, and able to work independently as well as part of a team.
\n\tFamiliarity with POPIA and data privacy best practices.<\/p>\n
Desirable (but not essential):<\/p>\n
\tExperience with other marketing automation platforms.
\n\tFamiliarity with Email Deliverability requirements.
\n\tSQL skills for data extraction and analysis.
\n\tExperience with data visualisation tools (e.g., Google Data Studio\/Looker Studio, Tableau, Power BI).
\n\tUnderstanding of attribution models.<\/p>\n
Apply via company website ( http:\/\/www.rentokil-initial.co.za\/ ) or<\/p>\n
jobs.workable.com<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/jobs.workable.com","_company_name":"Rentokil Initial South Africa","_company_website":"http:\/\/www.rentokil-initial.co.za\/","_company_tagline":"With 90 years of international experience, and nearly 50 years of local expertise in the South African market, Rentokil Initial provides services that protect people and enhance lives. We protect people from the dangers of pest-borne disease and the risk of illness from cross contamination caused b... read morey poor hygiene. We enhance lives with services that protect the health and wellbeing of people, and the reputation of our customers\u2019 brands. You can rest easy knowing that your local expert will take care of your pest and hygiene related problems safely and efficiently, whilst our Ambius division will ensure a welcoming and productive indoor workspace. OneRISA Rentokil Initial's Vision Our vision is to be the best at what we do by doing what\u2019s right for our colleagues and customers. Rentokil Initial's Mission Our mission is to provide high quality, reliable services to our customers, and to be the best environmental service provider in the country, thereby ensuring a healthier South Africa. Our mission is also to be a people-focused organisation, driving service excellence and continuously developing and growing our people and communities. We thus strive to service our clients using the right people doing the right things in the right way. Taking a Safety-first approach to Servicing our Clients Here at Rentokil Initial, we put safety first. We do this by ensuring that frequent refresher training is provided to all our staff in order to reinforce the importance of safety; not only to us, but to also to our customers and the communities we serve. We have developed a wealth of local capability and knowledge in our core business through the continuous development programs given to our employees in order to provide you with the best service. The Diverse Skills and Background of our Employees and Communities we care for As people are important to us, we take cognisance of the diverse skills and background of our employees. We discuss and address issues of concern in order to treat everyone with the respect and the fairness they deserve. This keystone also extends to the communities in which we work and care for. We thus have programs designed to grow our communities and we regularly participate in local community improvement initiatives. Communicating with our Clients to Improve our Offering In order to achieve and build all of the above, it is critical to keep communication channels open with our people, listening to and acting on what they tell us. By investing in our relationships with our customers, we work with you to deliver pest-free, hygienic and welcoming environments. Your valued feedback, together with constantly improving our products and services through innovation, research and development, allows us to provide you with an expert service that puts the health and safety of your family or colleagues first. Claremont, Western Cape","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[15],"job-types":[12],"class_list":["post-14913","job_listing","type-job_listing","status-expired","hentry","job_listing_region-western-cape","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/14913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=14913"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=14913"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=14913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}