Responsibilities<\/p>\n
\tThe purpose of the job is to enable and build the growth potential of the Bakeries BU.
\n\tThe person will fulfil the marketing lead for this extensive portfolio. A high degree of co-ordination will be expected of the incumbent in developing strategy and executing plans to build national brands within the context of regional dynamics.
\n\tThe incumbent will bring in-market, in-category market capability and ensure more strategic coherence and more synergies across the portfolio offerings that do exist today.<\/p>\n
Practical Tips:<\/p>\n
\tResponsible for brand development, brand building, category growth strategy for full suite of brands and sub-categories across South Africa.
\n\tThis marketing leader would be responsible for Category strategy with GM alignment, AOP planning and translation into Marketing Strategy, marketing campaigns and activation plans for the category.
\n\tOwn and drive brand equity, SOM and appropriately launch new brands or brand extensions, in conjunction with Commercialisation and R&D.
\n\tLiaise with SA CMO in developing and utilizing the support marketing ecosystem, developing and deepening consumer intimacy programmes, and building out consumer engagement platforms.
\n\tThe role incumbent will partner with Regional Bakery leadership teams to develop on the ground and BTL support for the Bakery GMs in each region.
\n\tLead innovation agenda for growth and market relevance.
\n\tLeadership of external stakeholders (agencies) and internal leadership of cross functional teams.
\n\tWorks within the SA CMO matrix marketing organisation, and aligned to AMESA marketing as required.
\n\tPepsiCo marketing principles are followed in utilizing the marketing ecosystem, developing and deepening consumer intimacy programmes, driving the innovation agenda with Commercialisation, and building out consumer engagement platforms utilizing TCP and other PepsiCo templates.<\/p>\n
Accountabilities:<\/p>\n
\tSet strategic agenda and commercials plans to accelerate growth, in alignment with the Category GM and the SSA CMO
\n\tLeads development of the long term strategic frame work for SA, including portfolio strategy and pricing strategy. Partners with key functions to build and share the best internal and external thinking.
\n\tBusiness Performance – Decision (D) Leads, directs, and controls marketing policies, programs, and activities to meet business objectives for local brand portfolio. Creates effective and efficient brand support and prioritizes brand investments in line with long term strategies and growth objectives. Decision rights are per SA Marketing agreed DICE.
\n\tAlign Brand calendars with GTM and DX teams
\n\tStrategic Business Planning – Decision (D), Execute (E)
\n\tSupports delivery of Annual Operating Plan (AOP) – Decision (D)
\n\tLeads PSP translation to the effective Annual Operating Plans in category local brands.
\n\tDevelops communication strategy for pportfolio brands – Decision (D), Execute (E)
\n\tDrives investments efficiency across SA via strategic partnerships, relevant activations and by lifting and adapting proven models.
\n\tPeople Management – Decision (D), Execute (E)
\n\tLeads, coaches and develops team members to sustainably deliver against long term strategic goals.
\n\tDrive SOM gains in priority categories
\n\tDeliver NR & NOPBT growth targets with Category GM
\n\tDrive Brand Health & Loyalty metrics with SA CMO and SA Insights & Analytics Senior Director
\n\tExecute Innovation & Pipeline priorities with Commercialisation and R&D partners
\n\tManagement of complex matrix of internal and external stakeholders<\/p>\n
Qualifications<\/p>\n
\t8 \u2013 10 years experience in brand marketing, preferably within FMCG
\n\tHonours (4 year) Degree in Marketing or Business Management\/ Economics with a focus on Marketing, Masters a plus
\n\tTrack record of developing and deploying effective communication assets across all media channels.
\n\tRelevant experience in managing agency relationships (creative, digital, media buying)
\n\tProvide assumptions for long term brand growth, planned innovation, promotional guideline
\n\tProven portfolio management
\n\tProven leadership skills
\n\tFunctional Excellence, recognized by peers and leaders in previous roles
\n\tDemonstration of strategy and commercial track record on complex portfolio
\n\tStrong analytical and strategic thinking skills
\n\tExcellent commercial acumen and demonstrated ability to deliver results
\n\tStrong expertise and skills in Brand Purposeful positioning, TCP and 360 Brand communications
\n\tExperience in Digital and programmatic content
\n\tStrong Innovation skills
\n\tStrong collaboration skills and ability to influence a broad set of senior stakeholders
\n\tStrong matrix management skills
\n\tAgency management
\n\tDemonstrated ability to lead a large team<\/p>\n
Apply via company website ( http:\/\/www.pepsico.com ) or<\/p>\n
www.pepsicojobs.com<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/www.pepsicojobs.com","_company_name":"PepsiCo","_company_website":"http:\/\/www.pepsico.com","_company_tagline":"PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjo... read moreyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of its continued sustainability efforts, PepsiCo was named for the sixth time to the Dow Jones Sustainability World Index (DJSI World) and for the seventh time to the Dow Jones Sustainability North America Index (DJSI North America) in 2012. Specialties manufacturing, sales, marketing, brand management, gatorade, tropicana, quaker oats, frito-lay, pepsi, mtn dew, doritos, mirinda, pepsi max, tostitos, aquafina, sierra mist, fritos, lipton, cheetos, and 7up Tricia Lynch PepsiCo 700 Anderson Hill Road Purchase, NY 10577","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[15],"job-types":[12],"class_list":["post-15291","job_listing","type-job_listing","status-expired","hentry","job_listing_region-western-cape","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/15291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=15291"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=15291"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=15291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}