About the role:\u00a0<\/p>\n
\tRoles in marketing innovation use consumer insights and trends to create new ideas and concepts for Diageo\u2019s brands and products. They work closely with technical research and development to prove, test and refine concepts through to commercialisation.<\/p>\n
Role Responsibilities Include:\u00a0<\/p>\n
\tLeading product Innovation: lead the development of concepts, design & communications for new brand launches & brand extensions on existing brands basis consumer insights. Complete this through the GATE (approval) process, rallying the organization behind your vision. Work in partnership with the Supply Brand Change Managers and Commercialization Managers to develop and commercialize the product innovation.
\n\tBuilding purposeful winning Brands that are built in culture to win the hearts & minds of consumers. Inject your creative flair and strong judgement to evaluate brand communication and associated content; develop innovative & integrated launch campaigns.\u00a0
\n\tUsing insights to sell more: leverage consumer and customer understanding to generate insights on consumer behaviour that successfully deliver innovations uptake and great commercial execution. Work closely with media and digital to ensure that launch strategies are advised by trends and big shifts that reflect consumer behaviour.\u00a0
\n\tDelivering integrated execution: write briefs that inspire internal and external partners to create breakthrough and radical ideas and that enable new launches to be established in culture, drive rapid awareness, trial and achieve fame on time and within budget.\u00a0
\n\tForging powerful partnerships: develop productive and mutually exciting relationships with agencies, GBT, cross functional teams to enable the business to achieve set goals\u00a0
\n\tBeing entrepreneurial: constantly seek new insights and make connections to identify and turn opportunities into reality.\u00a0
\n\tProject management: work on multiple projects\/launches concurrently; this requires a high level of structure, difficulty, and self-discipline to ensure that launches take place on time\u00a0<\/p>\n
Requirements<\/p>\n
Qualifications<\/p>\n
\tAppropriate suitable tertiary qualification \u2013 degree \/ diploma\u00a0
\n\tPost Graduate Qualification is desirable\u00a0<\/p>\n
Experience<\/p>\n
\tA minimum of 4-5 years\u2019 experience in Brand Marketing in the FMCG industry (product innovation experience advantageous)<\/p>\n
Deadline:29th August,2025<\/p>\n
Apply via company website ( ) or<\/p>\n
diageo.wd3.myworkdayjobs.com<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/diageo.wd3.myworkdayjobs.com","_company_name":"Diageo","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-16364","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/16364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=16364"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=16364"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=16364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}