In this role you will be responsible for building strong brand portfolios which will delight target consumers and generate strong business results. You will contribute to the development and execution of the portfolio\u2019s growth plans, communication & digital strategies, as well as innovation.<\/p>\n
A day in the life of a Senior Brand Manager:<\/p>\n
Compliance:<\/p>\n
\tUsing the Code Management system for the specific market as the guiding document to ensure that all activities within the team comply with the WHO International Code for the marketing of Breastmilk substitutes, Nestl\u00e9 Instructions and the local Code.<\/p>\n
Know your consumer deeply<\/p>\n
\tDevelop in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
\n\tDifferentiate consumer segments based on insights.
\n\tNutrition-specific: Understand the needs of targeted HCPs in order to develop & execute communication strategies based on impactful, meaningful & compliant scientific content that will be translated into tools and materials to be used by the Medical Field Force.<\/p>\n
Inspire with Brand Vision and Essence<\/p>\n
\tDevelop Brand Essence when relevant or apply the one defined by SBU \/ GMB. Ensure that the Brand Essence governs everything the brand says and does.
\n\tProvide product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
\n\tManage the development of Big Ideas and Campaign Ideas and engagement strategies.\u00a0
\n\tCreate attractive and rewarding brand experiences across contact points. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n
Delight with Product & Packaging Experience<\/p>\n
\tManage 60\/40+, packaging development, NHW dashboard, services and CSV related to the brand.
\n\tEnsure consumer-centricity in all brand-related activities. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n
Win with Shoppers<\/p>\n
\tUnderstand the omnichannel environment and contribute to the development of category strategy; provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.<\/p>\n
Innovate Bigger Bolder Better<\/p>\n
\tContribute to the building and development of innovation and renovation pipelines.
\n\tApply efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n
Plan and Executive Flawlessly<\/p>\n
\tLead the development of strong and functionally aligned brand and ICP plans.
\n\tEnsure execution of plans, track and monitor impact on brand performance and brand health.
\n\tExecute local digital\/eBusiness strategy in alignment with key local, regional and global stakeholders.
\n\tUnderstand impact of PFME and TTS investments on the brand and manage accordingly. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0 \u00a0\u00a0<\/p>\n
Create Engaging Brand Experiences\u00a0<\/p>\n
\tContribute and manage the development process of creating Ownable Brand Propositions and Big Ideas.
\n\tLead consumer campaign development by locally adapting global work, or ideating locally-driven campaigns.
\n\tWork in partnership with communication agencies and ensures all brand communications contribute to enhancing the company’s reputation. \u00a0 \u00a0
\n\tSupport decision-making by providing ongoing data and insights related to brand properties (e.g. websites, social, eCommerce) and industry trends.
\n\tDirect consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Own digital asset management.
\n\tRegularly track the relevant digital\/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.\u00a0
\n\tMaximize business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.<\/p>\n
Financial & Business Acumen<\/p>\n
\tStrong P&L understanding & integration into business strategy & KPI management
\n\tPFME Budget management \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n
What will make you successful?<\/p>\n
\tBachelor’s Degree\/IMM Diploma (Marketing Preferred).
\n\tMinimum 5-8 years\u2019 experience in marketing which may include some years in other function ideally in sales\/CCSD at Nestl\u00e9 or equivalent FMCG.
\n\tPositive mindset & strong orientation to people development & leadership.
\n\tHigh learning agility, ability to work under pressure & to manage complexity.
\n\tStakeholder management & strong communication skills.
\n\tGood understanding of digital marketing. Min. 1-2 years\u2019 experience in digital & social marketing.
\n\tUnderstanding of key drivers of brand\/product P&L and how to action them.
\n\tExperience in leading product launch or complex renovation projects working with cross-functional teams.
\n\tProject management skills at Senior I2L Project Manager role level.<\/p>\n
Apply via company website ( ) or<\/p>\n
jobdetails.nestle.com<\/p>\n
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