Description<\/p>\n
Job Purpose<\/p>\n
\tThe Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with Sun International to achieve brand recognition, customer acquisition and growth, reactivation and retention.
\n\tThis will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun\u2019s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.
\n\tThe role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand Sun International\u2019s online digital audience with the overall aim of promoting Sun International\u2019s online brand recognition and maximising the revenue potential for the business.
\n\tThis will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels.
\n\tThe role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of Sun International.<\/p>\n
Experience\u00a0<\/p>\n
\t10 years experience in integrated digital marketing including 5 years at a management level.
\n\tExperience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
\n\tExperience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
\n\tExperience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
\n\tExperience working in ambiguous environment on complex, large-scale, time-critical projects.
\n\tStrong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
\n\tCreative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
\n\tExperience in the gaming and hospitality industry is an advantage<\/p>\n
Education<\/p>\n
\t3 Year Bachelor\u2019s Degree in Business, Marketing, Communication or related field\u00a0<\/p>\n
Skills and Knowledge<\/p>\n
\tAnalysing
\n\tCreating and improving
\n\tSourcing information
\n\tApplying expertise and technology
\n\tTaking ownership
\n\tResponding with urgency
\n\tCollaborating
\n\tTeam management
\n\tUnderstand brand identity and voice
\n\tProficiency in the use of Google Analytics and other Analytic tools;
\n\tProficiency in PPC, Google AdWords and campaign reporting;
\n\tProject management
\n\tAbility to generate creative ideas, coupled with sound editorial judgement.
\n\tMS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
\n\tSocial media platforms
\n\tSEO best practices
\n\tDesktop and mobile optimisation
\n\tUnderstanding of digital marketing trends (triggered base communications, AI, predictive marketing, etc.)
\n\tData analysis
\n\tGovernance and risk
\n\tBusiness & Financial Acumen<\/p>\n
Requirements<\/p>\n
Key Performance Areas<\/p>\n
\tIn collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
\n\tOversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
\n\tResearch and benchmark trends in digital marketing to ensure Sun International\u2019s online presence remains progressive, reflective of the brand and a leader in the industry
\n\tDrive innovation and development in the digital space
\n\tPlan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
\n\tInfluence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
\n\tPlan various digital display, SEO\/SEM, social, email, push, and mobile display advertising campaigns
\n\tBrainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
\n\tProject manage and monitor resource requirements for the development and amendment to technology and dashboards
\n\tManage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
\n\tBenchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
\n\tShared accountability for developing and managing the budget and expense management for the function
\n\tRelationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
\n\tDevelop and coach \u201cSun\u2019s\u201d high-performing digital marketing talent
\n\tProvide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
\n\tMentor property marketing teams and collaborate with the \u00a0inhouse creative agency to implement \u2018always on\u2019 and campaign strategies
\n\tActively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
\n\tMonitor the development, availability and auditing of digital marketing governance standards and processes based on leading practice and new legislative compliance \u2013 ensuring they are updated and communicated<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.suninternational.com\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Sun International","_company_website":"https:\/\/www.suninternational.com\/","_company_tagline":"The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well loc... read moreated casinos, and some of the world\u2019s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service. Today, Sun International is one of Africa\u2019s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. Our entry into Latin America began in Chile in 2008 and has been a success story for the Group, giving us the track record and confidence to look for more opportunities that offer gaming opportunities in the region. Sun International\u2019s Latin American portfolio (Monticello Grand Casino in Chile, the Ocean Club Casino in Panama and the Sun Nao Casino in Colombia) has now been merged with the casino and hotel portfolio of Chile-based leader in the gaming and entertainment industry, Dreams SA, making it the largest gaming company in Latin America with operations in Chile, Peru, Colombia and Panama. Our approach has been to differentiate our hotels, resorts and casinos in architecture, service, experience, location and the mix of entertainment and activities. Creating lasting memories for our guests and customers is a core part of our DNA. We\u2019ve created some the world\u2019s most iconic hotels from The Palace of The Lost City at Sun City to The Table Bay Hotel in Cape Town. The creative architecture of these properties and the blending of their designs with their local environment make each property unique. We are committed to the development of all our employees and we make sure that equal opportunities and economic empowerment form the backbone of our human resource practices. 6 Sandown Valley Crescent, Sandton Gauteng, South Africa","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-16419","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/16419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=16419"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=16419"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=16419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}