Job Description<\/p>\n
\tOneCart is looking to hire a Marketing Manager that will be required to plan, execute, and oversee marketing strategies and plants to drive brand awareness, customer engagement, merchant engagement, brand engagement, and sales growth.
\n\tThey are responsible for defining overall campaign and channel strategies, analysing market trends and ensuring market reach.<\/p>\n
Marketing\u00a0Strategy & Planning<\/p>\n
\tTo create and execute multi-channel acquisition and retention marketing strategies to enhance customer loyalty, retention, frequency and lifetime value
\n\tOversee SEO, PPC, social media, email marketing and content marketing efforts.
\n\tMonitor and optimise the performance of campaigns through data analytics based on KPI’s, conversion rates and ROI
\n\tWork with the brand manager to maintain and enhance brand perception
\n\tManage advertising budgets and media buying and placement (Google, TikTok, Meta, Radio, etc)
\n\tPlan discounts, promotions and events to boost sales<\/p>\n
Implement strategy built by the executive team:<\/p>\n
\tBuild and execute a marketing plan for each channel
\n\tEnsure an aligned brand\/campaign calendar (owned by the brand manager)
\n\tPlan, implement and monitor monthly\/weekly execution through key channels<\/p>\n
Strategic Leadership:<\/p>\n
\tLead and shape marketing strategy across all business verticals, aligned to the Head of Growth and overall strategy.
\n\tTranslate business goals into measurable marketing OKRs.
\n\tParticipate in business reviews and strategic planning sessions.<\/p>\n
Manage the relationships:<\/p>\n
\tInternally: HR, Commercial, Operations and Tech
\n\tExternally: Agencies, Vendors and partners
\n\tUpdating senior leadership on the progress of marketing activities and reporting on the results of campaigns
\n\tManage the budget for all marketing, advertising, branding and promotional activities.
\n\tEnsure information on all OC digital platforms is continuously updated
\n\tWork closely with brand, sales and other teams to align marketing efforts
\n\tRemain the voice of customers and advise product teams and feedback from customers
\n\tWork together with development, product and call centre teams for call listening and product testing
\n\tOwn the voice of the customer by driving NPS and CSAT discussions and progress
\n\tBuild and execute B2B marketing strategies to support SaaS lead generation, sales enablement, onboarding, and retention.<\/p>\n
Quality\u00a0Control<\/p>\n
\tEnsure the quality of the Marketing department’s work is of a high standard
\n\tPerform a ‘quality check’ on marketing materials before they go to print or are uploaded to digital platforms.<\/p>\n
Financial Compliance & Procurement by:<\/p>\n
\tEnsure full compliance with Massmart and OneCart financial protocols.
\n\tOversee marketing-related procurement, vendor onboarding, and PO processes.
\n\tMaintain monthly budget reconciliations and support finance audits.<\/p>\n
Governance, Legal & Brand Compliance: Ensure that all marketing materials and campaigns comply with:<\/p>\n
\tLegal and regulatory standards.
\n\tIntellectual property and brand usage policies.
\n\tPOPIA and data privacy best practices.<\/p>\n
Technology Stack Ownership by:<\/p>\n
\tLeverage and manage key marketing systems, including:
\n\tCRM and automation platforms
\n\tAnalytics platforms
\n\tCMS and reporting dashboards.
\n\tDrive automation and reporting to enhance efficiency and ROI.<\/p>\n
Sales Support<\/p>\n
\tEnsure sales pipeline management to achieve overall merchant and ad revenue goals.
\n\tOversee merchant onboarding and key account management
\n\tAttend, support and present product offerings to prospective brands and merchants
\n\tEnsure adequate new merchants and B2B business, in line with overall organisational goals<\/p>\n
Commercial Alignment by:<\/p>\n
\tCollaborate closely with Commercial and Finance teams to optimise marketing spend.
\n\tAnalyse and track CAC, LTV, AOV, conversion, and campaign ROI.
\n\tDrive marketing\u2019s contribution to revenue growth and unit economics.<\/p>\n
People\u00a0Management<\/p>\n
\tManage and coordinate marketing and business development teams
\n\tDefine team structure and lead direct reports across digital marketing, CRM, content, and performance.
\n\tSet and manage team OKRs.
\n\tProvide mentorship, training, and performance feedback in line with OneCart\u2019s values and growth plans.
\n\tEnsure the team delivers all collateral required to support all campaigns
\n\tReport weekly on the following:
\n\tKey channel performance: CRM, social media, Paid and organic marketing, email marketing
\n\tAcquisition and retention
\n\tCampaigns: internal and external
\n\tProvide adequate on-the-job training, coaching, support and counselling to team members.
\n\tMotivate the team towards continuous improvement and achievement of agreed benchmark standards.
\n\tTeam members are actively involved in setting goals and are encouraged to solve problems and make decisions relevant to their work.
\n\tTeam members are treated in line with business values and ethical guidelines.
\n\tEnsure standards of performance are clearly defined, communicated and recorded where necessary.
\n\tContinuously assess and monitor performance and ensure development plans are agreed upon and implemented to address gaps.<\/p>\n
Effective teamwork and\u00a0Self \u2013Management<\/p>\n
\tMaintain a positive attitude
\n\tTake ownership of driving your career development (skills and knowledge)
\n\tStay up to date with the latest digital marketing trends and best practices.
\n\tPlan and priorities, demonstrating abilities to manage competing demands to achieve agreed deliverables
\n\tCommunicate effectively, maintain relationships
\n\tFollow any lawful and reasonable instruction from your line manager
\n\tAct as part of the Growth team by assisting other members of the team to achieve common goals
\n\tConsistently live and be an example of the Company values
\n\tTimely reporting of all instances of suspected or proven fraud via the appropriate reporting channel
\n\tAdherence to the company policies and associated company policies and procedures<\/p>\n
Minimum Academic, Professional Qualifications & Experience required for this position<\/p>\n
\tBSc in Marketing, Business or a relevant Marketing qualification
\n\t3+ years of experience as a Marketing Manager or similar role.
\n\tProven experience in marketing
\n\tGood understanding of office management and marketing principles
\n\tDemonstrable ability to multitask and adhere to deadlines
\n\tExquisite communication and people skills<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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