MAIN FUNCTIONS OF THE JOB INCLUDE:<\/p>\n
Loyalty Program Management<\/p>\n
\tDesigns and manages customer loyalty programs, ensuring they are aligned with Shariah compliance and contribute to customer retention.
\n\tCreate and implement initiatives to enhance customer engagement and participation in the loyalty program.
\n\tDevelop targeted communication strategies to effectively promote the program’s benefits and rewards to customers.
\n\tCollaborate with the marketing team to integrate the loyalty program into broader marketing campaigns.
\n\tMeet loyalty partners on a quarterly basis to discuss progress of the program and further opportunities.
\n\tAnalyse customer data and behaviour to gain insights into preferences, spending patterns, and trends.
\n\tUse data-driven insights to refine and personalize loyalty program offerings, enhancing customer experiences and to discuss the data with the loyalty partners.
\n\tMonitor and report on key performance indicators related to customer engagement and program effectiveness.
\n\tContinuously evaluate the loyalty program’s performance and identify areas for enhancement.<\/p>\n
Payments for Loyalty program<\/p>\n
\tRequests \/ retrieve rewards paid out per partner per month from cloud for the respective period.
\n\tPrepares and verifies the Excel extracts of rewards paid out per partner on a monthly basis.
\n\tAttends to any amendments required on the excel extracts of rewards.
\n\tForwards the final excel extracts per partner to the Finance department to generate invoice.
\n\tEmails invoices to individual Loyalty Rewards Program partner.
\n\tFollows up on payments of rewards.
\n\tFollows up on payments on a monthly basis and attends to a recon of outstanding rewards payments.
\n\tContacts and emails clients for payments till funds have been received.<\/p>\n
Digital Marketing Strategy Development and Execution<\/p>\n
\tDevelops and implements comprehensive digital marketing strategies that promote the Bank’s products and services in line with Islamic principles.
\n\tManages the Bank\u2019s online presence, including website content and social media channels, ensuring brand consistency.
\n\tLeads campaigns to drive customer acquisition and engagement through digital platforms, including email marketing and social media advertising.<\/p>\n
Content Creation and Management<\/p>\n
\tOversees the creation and distribution of relevant and engaging content across digital channels, ensuring all materials reflect the values of Islamic banking.
\n\tCollaborates with external content creators and graphic designers to develop visually appealing and informative materials.<\/p>\n
Customer Engagement and Analytics<\/p>\n
\tTracks and analyses customer interactions and campaign performance, utilizing data to refine marketing strategies and loyalty initiatives.
\n\tDevelops reports and insights on customer behaviour, preferences, and trends, providing recommendations to enhance digital marketing efforts.<\/p>\n
Collaboration and Stakeholder Management<\/p>\n
\tWorks closely with the product development, sales, and customer service teams to align marketing strategies with business objectives.
\n\tEngages with external vendors, agencies, and technology partners to ensure the successful implementation of digital marketing and loyalty initiatives.<\/p>\n
Requirements<\/p>\n
QUALIFICATIONS<\/p>\n
\tBCom in Marketing, Digital Marketing, Accounting, Business Administration, or a related field.
\n\tAdditional certification in digital marketing tools and platforms is advantageous.
\n\tAccounting or finance-related certification will be an added advantage.<\/p>\n
PREFERRED EXPERIENCE<\/p>\n
\tMinimum of 5\u20137 years of experience in digital marketing, with a focus on customer engagement and loyalty programs.
\n\tAt least 2\u20133 years in a role managing digital marketing strategies, preferably within the financial services sector.
\n\tDemonstrated experience in financial reconciliations, invoice management, and working with accounting processes.<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
albaraka.mcidirecthire.com<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/albaraka.mcidirecthire.com","_company_name":"Al Baraka Bank South Africa","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Al Baraka Bank, registered in South Africa since 1989, pioneered Islamic banking in this country in response to an identified need for a system of banking which adhered to Islamic economic principles. The bank, with its Head Office in Durban and a strategically located national branch network, is So... read moreuth Africa\u2019s only fully-fledged Islamic bank and is a subsidiary of the international Al Baraka Banking Group B.S.C., which has established one of the largest international Islamic banking groups in the world.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[16],"job-types":[12],"class_list":["post-17298","job_listing","type-job_listing","status-expired","hentry","job_listing_region-kwazulu-natal","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/17298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=17298"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=17298"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=17298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}