About the Role:<\/p>\n
\tThe Trade Marketing Specialist will focus on the implementation of marketing strategies that drive demand for Ferrero products in retail & wholesale channels. This role provides key insights that shape promotional activities & category management strategies while ensuring that all promotions, and in-store activities are executed efficiently and in alignment with the company\u2019s trade marketing strategy to drive sales and enhance brand visibility.<\/p>\n
Main Responsibilities:
\nPromotion & Campaign Management:<\/p>\n
\tPlan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events.
\n\tEnsure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.
\n\tMonitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion.\u00a0
\n\tCollaborate with supply chain teams to ensure product availability for promotional activities in all channels.<\/p>\n
Customer Plan Management & Optimisation<\/p>\n
\tAnalyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives\u00a0
\n\tConduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities\u00a0
\n\tMonitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover
\n\tTrack competitor activity and recommend competitive pricing and promotion strategies<\/p>\n
Cross Functional Collaboration<\/p>\n
\tWork closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets
\n\tPartner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities
\n\tDevelop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning<\/p>\n
Budget Management:<\/p>\n
\tOversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget
\n\tDevelop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
\n\tCompile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance- analyzing ROI and effectiveness.
\n\tCollaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities<\/p>\n
Master Data Management<\/p>\n
\tManage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack-shots, TU dimensions, RSP, Shelf life, etc.)
\n\tMaintain the POPM catalogue, ensuring accurate and up-to-date information on available POPM for campaigns
\n\tEnsure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner<\/p>\n
Who we are looking for:<\/p>\n
\tBachelor\u2019s degree in Marketing, Business, or a related field.
\n\t3+ years of experience in trade marketing, retail execution, or a similar role.
\n\tStrong project management skills and the ability to manage multiple tasks simultaneously.
\n\tStrong analytical skills and the ability to translate data into actionable insights
\n\tExcellent communication and negotiation skills for managing relationships with internal and external stakeholders
\n\tExperience working with retail partners and managing category performance across various channels
\n\tProficiency in category management tools, data analytics, and CRM software
\n\tProven ability to manage budgets and deliver against financial targets.<\/p>\n
How to be successful in the role and at Ferrero:<\/p>\n
\tConsumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you\u2019ll need to be just as consumer and product centric as we are – dedicated to crafting brilliant results for consumers around the world.\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Ferrero","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do ... read morefor our consumers and characterizes the environment in which we operate. Some of the world\u2019s most iconic confectionery products come from Ferrero, including Nutella\u00ae, Tic Tac\u00ae, Ferrero Rocher\u00ae, and Kinder Surprise\u00ae. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations. In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestl\u00e9, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment. The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding. In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life\u2019s special moments.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-18015","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/18015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=18015"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=18015"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=18015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}