Job Description:<\/p>\n
\tWe are seeking a data-driven and commercially savvy Research and Insights Analyst to join our M&C team. This individual will play a critical role in uncovering customer, market, and loyalty program insights to inform strategic business decisions and marketing & loyalty programs that drive fuel and convenience store performance.
\n\tThe role requires a blend of analytical expertise, strategic thinking, and storytelling to translate data into actionable insights that shift customer behaviour and support growth.\u00a0\u00a0
\n\tOur purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.<\/p>\n
Key Accountability<\/p>\n
Insight Generation<\/p>\n
\tConduct quantitative and qualitative research to uncover customer attitudes, preferences, and behaviors related to fuel and convenience retail.
\n\tAnalyze loyalty program data to identify customer segments, track behavioural trends, and evaluate campaign effectiveness.<\/p>\n
Business & Marketing Strategy Support<\/p>\n
\tTranslate insights into strategic recommendations to build pricing, promotions, customer experience, site development, and brand messaging.
\n\tPartner with marketing teams to inform customer-centric campaign develop and performance measurement.<\/p>\n
Data Mining & Analytics<\/p>\n
\tMine large datasets, including transactional and behavioural data from marketing & loyalty programs, to uncover opportunities for revenue growth and customer retention.Build dashboards and reports to track targets and provide actionable insight to cross-functional teams.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bStakeholder Engagement<\/p>\n
\tWork closely with internal teams across marketing, digital, operations, and finance to ensure insights are embedded in decision-making processes.
\n\tPresent findings and strategic recommendations to senior leaders with clear storytelling and business relevance.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bTrend & Competitor Analysis<\/p>\n
\tMonitor market trends, competitor strategies, and emerging technologies impacting fuel and convenience retail. Proactively identify innovation and differentiation opportunities to stay ahead of the curve.<\/p>\n
Education<\/p>\n
\tBachelor\u2019s degree or equivalent experience in marketing, Business, Economics, Statistics, Industrial Engineering
\n\t3\u20135 years proven experience in a research, insights, Big Data or analytical roles
\n\tExperience working with loyalty data, CRM systems, and customer segmentation models<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bExperience<\/p>\n
\tExperience in development and delivery of marketing transformation or offer development
\n\tExpertise across a breadth of B2C direct marketing programs
\n\tStrong influencing and team engagement skills
\n\tStrong commercial acumen track record in preparation of business cases
\n\tProven agile outlook and experience working with agility desirable
\n\tWe support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.\u00a0
\n\tThere are many aspects of our employees\u2019 lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits! We operate a hybrid model with 60% from the office and 40% from home with flexibility as agreed with line management.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bTravel Requirement<\/p>\n
\tNo travel is expected with this role<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bRelocation Assistance:<\/p>\n
\tThis role is not eligible for relocation<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bRemote Type:<\/p>\n
\tThis position is a hybrid of office\/remote working<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bSkills:<\/p>\n
\tAdvocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans<\/p>\n
Apply via company website ( http:\/\/www.bp.com ) or<\/p>\n
www.bp.com<\/p>\n
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