Core Description<\/p>\n
\tResponsible to define the segment marketing strategy relevant to the allocated segment and is responsible for growing market share, NPS, brand consideration, the customer base and increasing ARPA. The role of a segment manager is to develop and deliver on the segment P&L target.<\/p>\n
Job Responsibilities<\/p>\n
\tLeadership profiling through internal channels (staff focused) and external.\u00a0
\n\tManaging and developing the 147 Infinity Thought Leadership platform.
\n\tResponsible for on- boarding of new customers relevant to segment.
\n\tResponsible for a budget tracking system to ensure efficient OPEX utilization.
\n\tFacilitate overall marketing events
\n\tFormulate and manage all strategic client relations, tours, meetings, strategy sessions, events, conferences relevant to segment portfolio.\u00a0
\n\tProvide performance statistics to relevant role payers.
\n\tMonitor all media platforms for trends pertaining to segment with the intent of initiating reactive and proactive communication campaigns to mitigate business risks.
\n\tCompile and analyse monthly\/weekly reports for the marketing teams to measure campaign success.<\/p>\n
Formulate Integrated Client Segment Marketing Strategy:<\/p>\n
\tLead a deep understanding of the market, competitors and opportunities.
\n\tBe proactive in resolving client\/customer pain points through collaborations in the organisation such as service management\/ liaising with the escalation teams to resolve issue and protect Openserve’s brand reputation.
\n\tDrive product demand to achieve revenue objectives and increase market penetration in alignment with the corporate brand strategy.
\n\tEngage with cross-functional teams such as sales\/ product management\/ product development\/ service management and operations to define and Drive implementation of new differentiated propositions for your segment.
\n\tIdentify and prioritise competitive customer, channel and commercial opportunities through rich insights. Engage with cross-functional teams such as sales\/product management\/ product development\/ service management and operations to define and drive implementation of new differentiated propositions for your segment.
\n\tIdentify and prioritise competitive customer, channel and commercial opportunities through rich insights.\u00a0
\n\tCreate simple and differentiating segment branded claims and deliver roadmap of Go to Market activities, propositions and customer experiences to substantiate branded claims.
\n\tEnsure strategic imperatives are translated into plans and clearly identified in budgets.
\n\tCollaborate with other segment managers to ensure that market messages are aligned and no duplication of efforts in publications and different media platforms.
\n\tManage agencies to ensure that no efforts are duplicated.
\n\tUse all media elements to drive brand engagement, sales enablement and revenue growth.
\n\tReport of post campaign success and if targets are not met, discuss ways to remedy the results to deliver and improve segment performance\/ P&L
\n\tWork closely with sales\/ product management & product development to drive sales.
\n\tDrive demand generation planning efforts\u00a0
\n\tAchieve marketing qualified leads and support pipeline targets by planning and executing marketing programmes
\n\tTrack quarterly segment performance and work with the sales team to optimise marketing efforts.<\/p>\n
Core Competencies<\/p>\n
Functional Knowledge\/ Skills<\/p>\n
\tAnalytical; Communicating; Information Management; Planning & Organizing Techniques; Presentation Techniques; Problem Solving; Report Writing Procedures \u00a0 \u00a0<\/p>\n
Competencies (Behaviour)<\/p>\n
\tBusiness Orientated; Decisive; Dedicated; Accurate; Responsible; Assertive; Integrity; Proactive; Committed<\/p>\n
Certifications<\/p>\n
\tNone<\/p>\n
Education<\/p>\n
\tNQF 6: 3 year Diploma\/ National Diploma<\/p>\n
Experience<\/p>\n
\t5 Years relevant experience<\/p>\n
Additional Information<\/p>\n
Job responsibilities (continued):<\/p>\n
\tCreate content marketing plans to optimize Account based Marketing – email copy, web landing pages, and other program-related collateral.\u00a0
\n\tStay abreast of B2B marketing practices.
\n\tAdjust as the industry changes, deep segment insight will inform this
\n\tPartner with the sales team to enhance their success through recommending and developing tools such as email campaigns, white papers, collateral, presentation materials, webinars and company\/industry profiles
\n\tSupport corporate-sponsored activities, such as customer conferences, annual kick-offs, tradeshows, and other ad-hoc activities by serving as the marketing representative – each segment lead to activate segment related events from end to end from concept to event day
\n\tInitiate & manage lead nurturing programmes to accelerate prospects along the sales funnel.
\n\tMeasure Success of Deliverables.
\n\tTrack \/report on campaign costs, performance, and ROI to understand channel and offer performance insights.
\n\tAnalyse project performance and company impact to drive insights, revenue growth and increase brand health.
\n\tMeasure lead generation through the different platforms used during campaign be it event leads, website lead generation and social media engagement.
\n\tUnderstand number of clients in the segment, revenue and services they buy from us, what the annual spend with Openserve is to track growth or decline this will assist with knowing average revenue per account.<\/p>\n
Special Requirements:<\/p>\n
\tOwn vehicle and be prepared to travel to customer meetings on a regular basis<\/p>\n
Special Requirements<\/p>\n
\u00a0<\/p>\n
Physical Requirements<\/p>\n
\tNone<\/p>\n
Key Stakeholders<\/p>\n
\tInternal Customer
\n\tExternal Customer<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.telkom.co.za ) or<\/p>\n
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