Role Purpose<\/p>\n
\tThe Brand Manager is responsible for developing, managing, and executing the brand strategy across multiple markets within the iGaming industry. This role ensures brand consistency, drives customer acquisition and retention, and enhances player engagement through effective marketing campaigns and innovative brand initiatives.<\/p>\n
Key Responsibilities<\/p>\n
Brand Strategy & Positioning<\/p>\n
\tDevelop and implement the brand strategy in line with business objectives and market trends.
\n\tDefine brand positioning, identity, and messaging to ensure consistency across all channels.
\n\tConduct competitor and market analysis to identify opportunities for brand growth.<\/p>\n
Campaign Management<\/p>\n
\tPlan, manage, and execute multi-channel marketing campaigns (digital, social, sponsorships, events, affiliates).
\n\tWork with internal teams to deliver creative assets and campaigns on time and within budget.
\n\tMonitor campaign effectiveness and optimize performance using data-driven insights.<\/p>\n
Customer Engagement & Retention<\/p>\n
\tDevelop player-centric initiatives to increase customer loyalty and engagement.
\n\tEnsure brand communication aligns with VIP, CRM, and acquisition strategies.
\n\tCollaborate with product and UX teams to deliver a consistent brand experience on-site and in-app.<\/p>\n
Stakeholder & Cross-Functional Collaboration<\/p>\n
\tWork closely with product, acquisition, VIP, and content teams to align marketing strategies with business objectives.
\n\tLiaise with compliance teams to ensure all brand activity adheres to local regulations.
\n\tManage external vendors, agencies, and brand ambassadors.<\/p>\n
Performance Tracking & Reporting<\/p>\n
\tTrack KPIs related to brand awareness, acquisition, retention, and market share.
\n\tProvide regular performance reports and recommendations to senior management.
\n\tManage brand marketing budgets and ensure effective ROI.<\/p>\n
Skills & Competencies<\/p>\n
\tStrong understanding of the iGaming industry (sports betting, casino, esports, or poker).
\n\tProven ability to develop and execute brand and marketing strategies.
\n\tStrong project management and organizational skills.
\n\tCreative thinker with the ability to translate insights into impactful campaigns.
\n\tExcellent communication, negotiation, and stakeholder management skills.
\n\tData-driven mindset with proficiency in analytics and reporting tools.<\/p>\n
Qualifications & Experience<\/p>\n
\tBachelor\u2019s degree in Marketing, Business, Communications, or related field.
\n\t3\u20135 years of experience in brand management, preferably in iGaming, online entertainment, or digital marketing.
\n\tHands-on experience with digital marketing channels (SEO, PPC, social media, programmatic).
\n\tExperience managing budgets, agencies, and cross-functional teams.
\n\tKnowledge of compliance and responsible gaming regulations in different jurisdictions (advantage).
\n\t\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Blueion Support Services","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Blueion provides the best, leading-edge global support services to a variety of international organizations. Their focus is on increasing operational efficiencies so that customers can concentrate on their core business. In the digital economy, where time is money and every byte counts, Blueion spec... read moreializes in services that streamline technology and reduce digital process times.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-18328","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/18328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=18328"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=18328"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=18328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}