Job Purpose\u00a0\u00a0 \u00a0<\/p>\n
\tThis role is responsible for driving revenue growth by developing and executing effective strategies across all relevant channels. This includes evaluating the effectiveness of sales channels, optimizing resource allocation and profitability, and monitoring cost of sale and customer acquisition costs.
\n\tThis role also requires a strong focus on market share, ensuring competitiveness in the industry and understanding the value of customer retention and loyalty through Customer Lifetime Value (CLV) and Net Promoter Score (NPS). Additionally, this position will oversee marketing efforts, such as building brand awareness, tracking marketing ROI, and optimizing e-Commerce user experience.
\n\tLastly, this role will focus on ancillary revenue and load factor, ultimately contributing to the overall efficiency and success of the airline.<\/p>\n
Principal Accountabilities\u00a0\u00a0 \u00a0<\/p>\n
\tDevelop and implement Sales, Marketing, and E-commerce strategies to drive revenue growth and increase the airline’s market share
\n\tOptimize and manage sales channels (direct, indirect, online, and offline) for maximum revenue generation and cost efficiency
\n\tMonitor and control the cost of sale, including marketing, sales, distribution, and e-commerce expenses, to enhance profitability
\n\tImplement initiatives to reduce customer acquisition cost (CAC) and improve the efficiency of sales, marketing, and e-commerce efforts
\n\tEstablish and manage effective internal and external stakeholder relationships through appropriate relationship building and networking
\n\tEnsure that effective Governance and Risk Management policies, processes and systems are in place
\n\tEnsure regular and timeous reporting of information to key stakeholders
\n\tLead and drive continuous optimisation programmes and initiatives for the department
\n\tDevelop and maintain customer retention and loyalty programs to maximize customer lifetime value (CLV) and improve Net Promoter Score (NPS)
\n\tAssess marketing ROI to optimize marketing campaigns and strategies, driving brand awareness and recognition among the target audience
\n\tManage the performance, productivity, and engagement of the sales, marketing, distribution, and e-commerce teams, fostering a motivated and productive workforce
\n\tOptimize e-commerce strategies and user experience to improve conversion rates and average order value (AOV) while reducing cart abandonment rates
\n\tDrive website traffic through online marketing efforts and search engine optimization, addressing bounce rate and site navigation issues
\n\tDevelop and implement customer retention strategies to improve customer retention rate and customer satisfaction efforts
\n\tManage social media marketing campaigns to increase engagement, brand presence, and interactions on social media platforms
\n\tOversee email marketing campaigns, tracking performance metrics to assess campaign effectiveness and optimize future efforts
\n\tDevelop and implement ancillary revenue strategies, focusing on non-ticket sources such as baggage fees, in-flight purchases, and premium services
\n\tMonitor and analyse market trends and competitor activities, adjusting strategies as needed to maintain a competitive edge in the industry
\n\tLead and drive talent management, performance management, training and development
\n\tBuild the function\u2019s capability to enable achievement of objectives
\n\tLeads and aligns change management with the vision and strategic direction of the airline
\n\tLives and role models the airline\u2019s Values<\/p>\n
Qualifications & Experience\u00a0\u00a0 \u00a0<\/p>\n
\tA Bachelor\u2019s degree in Commerce, Marketing or Business Administration or related field at NQF level 7 is essential with a minimum of 7 – 10 years Marketing and Sales experience of which 5 years is at a senior management level OR 10 \u2013 15 years Marketing and Sales experience of which 7 years is at a senior management experience
\n\tA relevant postgraduate qualification will be an advantage
\n\tExperience in overseeing all marketing, sales, distribution and e-commerce, advertising and promotional functions of a large matrix structured organisation with international markets
\n\tExperience with digital marketing, including search engine optimisation (SOE), search engine marketing (SEM), social media marketing, email marketing, and content marketing
\n\tExperience in contract negotiation and managing relationship with key partners and stakeholders<\/p>\n
Knowledge and Skills\u00a0\u00a0 \u00a0<\/p>\n
\tKnowledge of product launch strategies and tactics
\n\tExpertise with the tools of the trade in marketing including PR written communication, website development, \u00a0product packaging
\n\tVisual communication software, technological design tools and creative services
\n\tIdentify market segments, niches, and potential markets\u00a0
\n\tStrong understanding of digital marketing tools and strategies\u00a0
\n\tStrong understanding of airline revenue management, pricing strategies and customer segmentation\u00a0
\n\tStrong understanding of global distribution systems (GDS), online travel agencies (OTA), and other distribution channels used in the airline industry\u00a0
\n\tBrand Management\u00a0
\n\tFinancial acumen\u00a0
\n\tCommercial acumen\u00a0
\n\tAnalytical
\n\tProject Management
\n\tStrategic thinking
\n\tExcellent communication skills (verbal and written)
\n\tPresentation skills
\n\tExcellent interpersonal skills<\/p>\n
Attributes\u00a0\u00a0 \u00a0<\/p>\n
\tLeads with courage and empathy
\n\tCoaches and mentors
\n\tDrives change and innovation and leads transformation
\n\tVisionary, purposeful and inspirational leader
\n\tCulturally aware and inclusive leader
\n\tService orientated
\n\tDetail orientated\u00a0
\n\tIntegrity
\n\tStakeholder management
\n\tTransparent
\n\tAssertive\/ decisive
\n\tResults driven<\/p>\n
Apply via company website ( https:\/\/www.flysaa.com\/ ) or<\/p>\n
flysaa.erecruit.co<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/flysaa.erecruit.co","_company_name":"South African Airways (SAA)","_company_website":"https:\/\/www.flysaa.com\/","_company_tagline":"South African Airways (SAA) began operations on 1 February 1934. SAA, is a leading carrier in Africa, serving regional destinations between Johannesburg and six African destinations - Accra, Kinshasa, Harare, Lusaka, Lagos, Mauritius and 2 domestic routes from Johannesburg to Cape Town and Durban... read more. SAA is a member of the largest international airline network, Star Alliance. SAAs core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its wholly owned subsidiaries: SAA Technical (SAAT), a world class maintenance facility and Air Chefs, the catering entity of SAA. SAAT has particularly been successful in the delivery of high-quality maintenance services such as major airframe checks; engine overhaul; mechanical components; avionics and line maintenance. From its first flight in 1934, SAA have welcomed the world to South Africa by showing off the warm generous heart of the country. The airline has more than 88 years of excellence and innovation to draw on.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-18642","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/18642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=18642"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=18642"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=18642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}