Purpose of Job\u00a0<\/p>\n
\tThe PR and Media Specialist is responsible for managing the dissemination of PwC content through credible third-party media channels. This includes direct engagement with journalists and media outlets, as well as collaboration with external PR agencies. The goal is to ensure PwC\u2019s insights and thought leadership are effectively and appropriately shared across platforms such as newspapers, TV, radio, online news websites, blogs, and other digital channels.\u00a0
\n\tIn addition to media engagement, the Media Communications Specialist is a key content creator\u2014developing editorials, opinion pieces, press releases, media statements, speeches, interview briefing notes, and other content intended for publication via external media platforms. This involves close collaboration with PwC partners and subject matter experts, under the guidance of the Head of Communications.\u00a0<\/p>\n
Role Description\u00a0<\/p>\n
Responsibilities: \u00a0<\/p>\n
\tDevelop and maintain an annual media plan that aligns with organisational goals and supports overall communications strategy.\u00a0
\n\tDevelop compelling editorial content including press releases, opinion articles, speeches, talking points, and media statements based on PwC insights.\u00a0
\n\tLocalise global press content and leverage relevant topics from PwC Global and South Africa.\u00a0
\n\tManage media relations, building and nurturing relationships with journalists and media outlets across print, digital, radio, and broadcast.\u00a0
\n\tPlan and pitch proactive media campaigns, aligned with major firm initiatives.\u00a0
\n\tMonitor news cycles and identify reactive PR opportunities to position PwC leaders as expert commentators.\u00a0
\n\tServe as the day-to-day liaison with PwC\u2019s appointed PR and media monitoring agencies, ensuring they are well-briefed, aligned with strategy, and delivering value across campaigns.\u00a0
\n\tCollaborate with internal teams and PR agencies to ensure effective media outreach and alignment.\u00a0
\n\tProvide media training, briefing documents, and talking points to spokespeople for interviews and appearances.\u00a0
\n\tCoordinate with the media monitoring agency to pull and review media performance reports, contributing data-driven insights for value reports and preparing quarterly media summaries for the Head of Communications.\u00a0
\n\tEnsure all media content is shared across appropriate channels, including the website and social platforms.\u00a0
\n\tSupport risk management by identifying potential reputational issues.\u00a0<\/p>\n
Resources and Accountabilities\u00a0<\/p>\n
Key\u00a0 Competencies\u00a0 and Attributes\u00a0<\/p>\n
Knowledge, skills and abilities\u00a0<\/p>\n
\tStrong journalistic skills with a keen understanding of what makes a compelling news story.\u00a0
\n\tProven experience in building and maintaining strong relationships with journalists and media professionals, supported by an excellent existing network of contacts to effectively deliver PwC\u2019s messages, viewpoints, and editorial insights.\u00a0
\n\tExceptional written and verbal communication skills, with a track record of producing high-quality content and successfully pitching to top-tier media outlets.\u00a0
\n\tComprehensive knowledge of digital media trends and platforms, with the ability to leverage these channels to amplify messaging effectively.\u00a0
\n\tAbility to thrive in a fast-paced environment, managing tasks independently while meeting tight deadlines and maintaining composure under pressure.\u00a0
\n\tExcellent interpersonal skills, with the ability to collaborate across diverse teams and quickly grasp complex topics within the organisation.\u00a0
\n\tSound judgement and discretion in handling sensitive issues, with a strong ability to identify and manage potential communications risks.\u00a0
\n\tProactive, can-do attitude with a willingness to be a first point of contact for media enquiries, including availability on personal phone if required.\u00a0<\/p>\n
Qualification & Experience\u00a0<\/p>\n
Requirements\u00a0<\/p>\n
\tBachelor\u2019s degree in Communications, Journalism, Media Studies, Public Relations, or a related field.\u00a0
\n\tMinimum of 3-4 years\u2019 relevant experience in media relations, communications, or a similar role within a corporate or agency environment.\u00a0
\n\tProven track record of successfully managing media relations and delivering measurable media coverage.\u00a0
\n\tExperience working with media monitoring and analytics tools and interpreting data to inform strategy.\u00a0
\n\tDemonstrated ability to develop and execute media plans aligned with organisational objectives.\u00a0
\n\tStrong network of media contacts preferred.\u00a0
\n\tExperience in producing high-quality content tailored to different media channels and audiences.<\/p>\n
Apply via company website ( http:\/\/www.pwc.co.za ) or<\/p>\n
pwc.wd3.myworkdayjobs.com<\/p>\n
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