Overview<\/p>\n
\tYou will play a critical role in optimizing the customer onboarding journey across our Online Casino platform. You will help shape and execute data-driven strategies to improve landing pages, registration funnels, and key user flows. This role requires a strong analytical and curious mindset, attention to detail, and a passion for continuous improvement through A\/B testing.
\n\tYou will work closely with studio, customer acquisition & Marketing teams as well as management to champion our testing capabilities and strategies, working to cultivate a data-driven fail-fast mindset and to drive measurable impact on customer conversion rates.<\/p>\n
Candidate Requirements<\/p>\n
\tAt least 3 years experience in a marketing conversion role or digital marketing.
\n\tA customer-focused and goal-orientated mindset with a solid understanding of conversion rate optimization principles and best practices.
\n\tKnowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics with experience conducting A\/B and multivariate tests.
\n\tCritical thinking, attention to detail and excellent project management skills to prioritize tasks effectively
\n\tExcellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
\n\tStrong analytical skills and the ability to interpret complex data sets coupled with excellent problem-solving skills and the ability to think creatively to improve conversion rates.<\/p>\n
Areas of Responsibility<\/p>\n
\tImplementation of new Automated Journeys with a focus on driving relevancy and personalisation of the messages.
\n\tMonitor all conversion touchpoints such as sign up, Failed FTDs, abandoned cc registrations, cross sells in different player baskets and different channels.
\n\tStructure journey\u2019s for improving conversion rates and player touchpoints.
\n\tAdapt Manual strategies that can then be implemented into automated strategies.
\n\tIdentify problem areas in conversion, generate new ideas \/ technologies that we can use to improve conversion, test \/ improve Player Journeys\u2019 and UI\/UX for conversion such as signup process, credit card registration, player onboarding, etc.
\n\tAnalyze data from tests to identify patterns, identify key findings, make recommendations and share learnings based on results to positively impact customer experience, conversion rates and future feature developments.
\n\tOwn and maintain clear documentation of optimization tests, user journey updates and technical requests in systems such as Jira & Confluence
\n\tUnderstand different traffic sources and identify what new users are seeking on-site
\n\tAdvocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests
\n\tCollaborate with the marketing team to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements.
\n\tProvide regular reports and updates on conversion optimization efforts and results to stakeholders.<\/p>\n
Objectives<\/p>\n
\tTo identify areas of improvements across the websites and customer touchpoints, implementing solutions to increase conversion rates through new interventions and effective optimization techniques.
\n\tTo work with marketing, BI and the development team to ensure that changes made to journeys and feature roll outs improve conversion rates
\n\tTo track and report on progress of conversion rate improvements
\n\tTo develop and maintain an expert level knowledge of current best practices for conversion rates<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
bx.simplify.hr<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/bx.simplify.hr","_company_name":"Blueion Support Services","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Blueion provides the best, leading-edge global support services to a variety of international organizations. Their focus is on increasing operational efficiencies so that customers can concentrate on their core business. In the digital economy, where time is money and every byte counts, Blueion spec... read moreializes in services that streamline technology and reduce digital process times.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-19822","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/19822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=19822"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=19822"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=19822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}