Job Summary<\/p>\n
\tThe Specialist, Digital Adoption will play a key role in supporting the successful adoption of Absa\u2019s digital products and services across all customer touchpoints. This role will involve executing digital adoption strategies, engaging with internal teams, and ensuring seamless customer experiences across digital channels.
\n\tYou will work closely with the Digital Adoption team to track user behavior, optimize engagement efforts, and enhance the overall customer journey with our digital offerings.<\/p>\n
Job Description<\/p>\n
Key Skills & Experience required:<\/p>\n
Experience:<\/p>\n
\t3-5 years of experience in digital adoption, customer experience, digital marketing, or a similar field, preferably in banking or fintech.
\n\tPractical experience in executing digital marketing campaigns, customer engagement strategies, and using data analytics tools to measure campaign performance.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bSkills:<\/p>\n
\tStrong understanding of digital banking products, mobile apps, and web platforms.
\n\tExcellent communication skills, with the ability to explain complex digital concepts to a broad audience in an accessible and engaging way.
\n\tProficiency in analytics tools (Google Analytics, Power BI, or similar) to assess customer behavior and campaign performance.
\n\tA solid understanding of customer-centric strategies and digital trends within the banking and financial services industry.
\n\tFamiliarity with digital engagement tools and software, such as marketing automation platforms and CRM systems.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bEducation:<\/p>\n
\tBachelor\u2019s degree in Digital Marketing, Business, Information Technology, or a related field. Additional certifications in digital transformation or customer experience management are a plus.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bCompetencies:<\/p>\n
\tCustomer-Centric: Ability to identify customer needs and design strategies to meet those needs through digital channels.
\n\tAnalytical Thinking: Strong ability to analyze data and extract meaningful insights to optimize strategies and campaigns.
\n\tCollaboration: Able to work effectively across teams, with a focus on achieving common digital adoption goals.
\n\tCommunication Skills: Clear and persuasive communication, both written and verbal, to drive engagement and influence decision-making.
\n\tAdaptability: Comfortable working in a fast-paced environment and adaptable to the changing needs of the business and customer.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bKey Responsibilities:<\/p>\n
Support Digital Adoption Strategies:<\/p>\n
\tAssist in the development and execution of direct and digital marketing campaigns designed specifically to increase digital adoption of Absa\u2019s mobile apps, online banking, and digital wallets.
\n\tWork with the team to personalize direct marketing efforts (Whatsapp,email, SMS, direct mail) for different customer segments, with the primary goal of driving digital product usage and adoption.
\n\tImplement automated digital marketing campaigns aimed at encouraging customers to transition to digital platforms, leveraging data to optimize the customer journey and maximize adoption rates.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bCustomer Experience Optimization:<\/p>\n
\tCollaborate with UX\/UI and product teams to ensure that all digital touchpoints, from mobile apps to web interfaces, are optimized for easy adoption, providing a seamless digital experience.
\n\tGather customer feedback from digital adoption campaigns and direct marketing efforts to identify pain points, making recommendations to improve the user experience and facilitate easier transitions to digital channels.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bCampaign Execution & Monitoring:<\/p>\n
\tHelp design and execute targeted digital and direct marketing campaigns (Whatsapp, email, SMS, in-app messaging) to boost digital product adoption, ensuring that the messaging is aligned with Absa\u2019s adoption objectives.
\n\tMonitor campaign performance with a focus on metrics like Cost per install, digital product adoption rates, engagement, retention, and conversion. Adjust campaigns based on data to achieve higher adoption and engagement of Absa\u2019s digital platforms.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bData-Driven Insights:<\/p>\n
\tUse analytics tools to track customer behavior, gather insights on digital adoption trends, and identify opportunities for optimizing digital adoption campaigns.
\n\tProvide regular feedback to cross-functional teams on key performance indicators (KPIs) related to digital adoption goals, ensuring that campaigns are aligned with overall adoption targets.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bInternal Support & Collaboration:<\/p>\n
\tCollaborate with marketing, product, and customer support teams to align on messaging and campaign objectives that are focused on increasing digital adoption and ensuring a consistent experience across all digital touchpoints.
\n\tSupport internal training efforts to ensure employees understand how to communicate the benefits of digital products and adoption effectively to customers.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bUser Training & Education:<\/p>\n
\tDevelop educational content that supports digital adoption efforts, such as guides, tutorials, webinars, and targeted emails to help customers understand how to use digital products effectively.
\n\tUse direct marketing channels (email, SMS, etc.) to educate customers about the ease and benefits of digital platforms, helping them make the switch from traditional banking methods to digital options.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bProduct Knowledge & Advocacy:<\/p>\n
\tStay up-to-date with Absa\u2019s digital products and services, becoming an expert in the features, benefits, and functionalities.
\n\tServe as an advocate for digital adoption both within the organization and in external communications with customers.<\/p>\n
\u200b\u200b\u200b\u200b\u200b\u200b\u200bCustomer Feedback & Continuous Improvement:<\/p>\n
\tCollect and analyze customer feedback to continuously improve the digital adoption experience.
\n\tWork with customer support teams to address customer queries, concerns, and suggestions related to digital products.<\/p>\n
Education<\/p>\n
\tBachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)<\/p>\n
End Date: October 8, 2025<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.absa.africa\/absaafrica\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Absa Group Limited (Absa)","_company_website":"https:\/\/www.absa.africa\/absaafrica\/","_company_tagline":"Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise the possibilities on our continent and beyond. We're a truly\u00a0African brand, inspired by the people we serve in Botswana, Ghana, Kenya, Mauritius, Mozambique... read more, Seychelles, South Africa, Tanzania, Uganda, and Zambia. We also have representative offices in Namibia and Nigeria, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa, Tanzania, and Zambia. Absa Towers West, 15 Troye Street, Johannesburg, Gauteng, South Africa, 2000","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[34],"class_list":["post-20838","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time-hybrid"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/20838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=20838"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=20838"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=20838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}