We are seeking a Marketing Manager to strengthen our consumer marketing efforts in South Africa and key Sub-Saharan Africa markets. This role focuses on acquiring new consumers and boosting consumption and retention for both our Free and Subscriber businesses.<\/p>\n
What You’ll Do<\/p>\n
\tLead extensive campaign launches in South Africa and implement smaller campaigns in other Sub-Saharan African markets. This involves close collaboration with local and global cross-functional teams
\n\t\u00a0Apply on-platform and off-platform data to uncover consumer insights, advising campaign strategies and marketing approaches that align with regional market opportunities and business objectives
\n\tWork closely with internal and external partners to develop comprehensive marketing briefs, encompassing creative and media mandates
\n\tDrive initiatives in high-opportunity markets to achieve acquisition goals and build brand awareness through non-traditional media channel
\n\tPartner with on-ground agencies and vendors to identify relevant local touchpoints for brand awareness, consideration, and conversion
\n\tConduct in-depth analysis of campaign performance to extract takeaways that will build future strategies
\n\tCollaborate to adapt outstanding global marketing efforts to be locally relevant
\n\tWork with cross-functional teams to implement local marketing and music activities<\/p>\n
Who You Are<\/p>\n
\tMinimum 4-5 years in marketing and brand management in South Africa, with exposure to other Sub-Saharan African markets
\n\tExtensive experience in brand, consumer insights, digital marketing and\/or project management. Proven track record to lead cross-functional teams in delivering major new products or services within digital businesses, FMCG or retail
\n\tDeep understanding of consumer insights and a demonstrated ability to translate these insights into effective campaigns
\n\tStrong analytical and quantitative skills, capable of using data and metrics to justify requirements, features and drive marketing efficiency
\n\tHigh attention to detail and a track record of independently running multiple, competing priorities simultaneously
\n\tA collaborative working style
\n\tA bias for action and a strong work ethic<\/p>\n
Where You’ll Be<\/p>\n
\tThis role is based in Johannesburg, South Africa
\n\tWe offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
www.lifeatspotify.com<\/p>\n
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