Your key responsibilities<\/p>\n
Key Responsibilities<\/p>\n
\tDefine and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement.
\n\tImplement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches.
\n\tDevelop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service\/product offering.
\n\tWork closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns.
\n\tCollaborate with Global Marketing\u2019s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO)
\n\tChampion consumer insights and analysis to understand motivations, needs, and barriers.
\n\tEnsure consumer experience is central to everything we do, from communication to product use.
\n\tLocalise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they\u2019re engaged, and their stories are effectively integrated into our marketing.
\n\tCollaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live\/online events
\n\tMonitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
\n\tEvolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities
\n\tShare best practices and insights with the wider marketing, global and internal teams to maximise effectiveness.<\/p>\n
Professional qualifications<\/p>\n
We are looking for an operationally strong, digitally inclined marketer with a proven track record of\u00a0implementing local projects and working well within cross-functional teams.<\/p>\n
\tMinimum 3 years within a marketing environment (Relevant experience in Digital and Online is required)
\n\tDigitally fluent and confident using: Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g: Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc.
\n\tYou have a proven track record of delivering against KPI\u2019s
\n\tStrong project and stakeholder management skills across functions are key, alongside a data-driven mindset
\n\tYou\u2019re a clear communicator and relationship builder who thrives in a collaborative environment.
\n\tStrong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this<\/p>\n
Personal qualifications<\/p>\n
\tStrong passion for making life easier for people with intimate healthcare needs
\n\tStrong alignment with Coloplast Vision, Mission, and values
\n\tQuick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
\n\tOrganised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
\n\tAbility to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility
\n\tGrowth mindset
\n\tStrong interpersonal skills and ability to interact with different cultures in South Africa
\n\tTeam player with a strong \u201ccustomer\/service\u201d orientation<\/p>\n
Apply via company website ( ) or<\/p>\n
careers.coloplast.com<\/p>\n
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