Qualification: Commercial Marketing Degree or Equivalent
\nExperience: A minimum of 3 years of Junior Brand or Brand Manager experience within confectionery, impulse or fast moving categories.
\nPosition Summary<\/p>\n
\tWe\u2019re now looking for a Brand Manager within our Confectionery team, where one will get exposure working with our globally lead brands. The role will lead development, manage and sustain profitable brands by understanding, anticipating, creating as well as meeting consumer needs.<\/p>\n
A day in the life of the Brand Manager for Confectionery:<\/p>\n
\tKnow your consumer deeply – understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
\n\tInspire with Brand Vision and Essence – Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.
\n\tDelight with Product & Packaging Experience Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition Champions development of relevant and preferred packaging & product solutions to improve the consumer experience Manage brand to enhance Nutrition, Health & Wellness goal.
\n\tWin with Shoppers – Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance Defines the desired relative price of products within the brand \u2013 and versus other brands\/products \u2013 so it is aligned with consumers\u2019 perceived value relative to competitors and portfolio strategy.
\n\tInnovate Bigger Bolder Better – Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline. Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his\/her brands to deliver against commercial objectives. Accountable and responsible for providing quality Concept briefs to the I&R and project Managers
\n\tPlan and Executive Flawlessly – Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan. Tracks and monitors the performance, health, and strategic alignment of your brand. Understands & manages the business impact of marketing spend (PFME) of her\/his brand.
\n\tCreate Engaging Brand Experiences – Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas. Works in partnership with communication agencies to develop engaging business building communication. Ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Embraces e-business and digital to drive brand and business performance.
\n\tFinancial & Business Acumen – PFME Budget management and P&L understanding<\/p>\n
What will make you successful:<\/p>\n
\tBachelor’s Degree\/IMM Diploma (Marketing Preferred)
\n\tMinimum of 3 years of Junior Brand or Brand Manager experience within confectionery, impulse or fast-moving categories
\n\tProven track record to work independently and brilliant execution of campaigns
\n\tExperience working with cross functional and global teams
\n\tHas contributed to the development and implementation of brand strategy aimed at increasing brand competitiveness.
\n\tProven track record of handling innovation\/renovation projects<\/p>\n
Apply via company website ( ) or<\/p>\n
jobdetails.nestle.com<\/p>\n
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