JOB PURPOSE<\/p>\n
\tThe Brand Experience Specialist supports Power Brand Lead in creating integrated brand plans as part of the Demand Creation Squad. Lead in developing and executing Brand activation, shopper & retail experiences (POS\/ Materials\/artwork, in-store activations, sampling experiences).<\/p>\n
WHAT WILL YOUR MAIN RESPONSIBILITIES BE<\/p>\n
\tDevelop and execute unmissable, engaging and impactful Power Brand experiences that connect with the target audience\/social cohort, reinforce brand positioning, and drive measurable results including awareness, penetration and brand power.
\n\tLead the planning and execution of in-store activations; main shelf and additional visibility; retail \/ sampling experiences, creating memorable moments that enhance the shopper journey, driving penetration, sales and UBS.
\n\tCollaborate with the Influencer & PR Lead and Content team to integrate into brand experiences, leveraging their reach and engagement to amplify events and generate content.
\n\tManage external activation agency relationships, providing clear briefs, overseeing development; whilst ensuring seamless execution within budget and timeline parameters.
\n\tAnalyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, sales impact to measure ROI and inform future strategies.<\/p>\n
WHAT YOU WILL NEED TO SUCCEED<\/p>\n
Experiences & Qualifications<\/p>\n
\tProven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
\n\tTrack Record in Beauty (preferred): Experience within the beauty industry or with beauty brands, understanding the target audience\/social cohort and trends.
\n\tShopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
\n\tProject Management Prowess: Evidence of managing complex projects with multiple\u00a0 stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
\n\tDigital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
\n\tInnovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.<\/p>\n
Other<\/p>\n
\tRetail Experience: Experience with visual merchandising, store design, shelf visibility, in[1]store events, sampling.
\n\tAgency Experience: Working at an experiential marketing agency with diverse experience across multiple brands and projects is an advantage.
\n\tData Analysis Skills: Confidence using data to track activation performance, measure ROI, repeat post sampling to inform future strategies.<\/p>\n
Apply via company website ( https:\/\/www.unilever.co.za ) or<\/p>\n
careers.unilever.com<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/careers.unilever.com","_company_name":"Unilever","_company_website":"https:\/\/www.unilever.co.za","_company_tagline":"On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people\u2019s lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to in... read moredulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann\u2019s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth\u2019s resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. Our Plan has three big goals that by 2020 will enable us to: - Help more than a billion people to improve their health and well-being. - Halve the environmental footprint of our products. - Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people\u2019s skills inside and outside of Unilever. And through our business and brands, we run a range of programmes to promote hygiene, nutrition, empowerment and environmental awareness. 15 Nollsworth crescent Durban North 4019, South Africa","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[16],"job-types":[12],"class_list":["post-23546","job_listing","type-job_listing","status-expired","hentry","job_listing_region-kwazulu-natal","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/23546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=23546"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=23546"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=23546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}