Description<\/p>\n
\tJupidex (Pty) Ltd, which forms part of the Plennegy Group, is a market leader in Southern Africa regarding the distribution and service of high-quality equipment for Soil Preparation, Seeding, Spreading, Hay & Forage and Spraying. Founded in 1999, originally trading as Kverneland South Africa, the Head Office still remains in Pietermaritzburg in the heart of the KwaZulu-Natal Midlands. With world renowned brands such as Kverneland, McHale, Andreoli, Toscano, Kayhan Ertugrul, Izelmak and Carrarospray it emphasizes the passion Jupidex has for distributing the best Agricultural products in Southern Africa. With extremely knowledgeable Sales Specialists and Product Managers supported by Jupidex branches and our extensive dealer networks, Jupidex makes it their goal to provide a professional service to the farmers in Southern Africa.<\/p>\n
RESPONSIBILITIES<\/p>\n
Strategic Marketing & Branding<\/p>\n
\tExecute the company’s brand strategy, ensuring brand consistency across all touchpoints.
\n\tTranslate business objectives into effective marketing campaigns that increase market share and customer retention.
\n\tCoordinate marketing plans, product launches, advertising campaigns, and brand awareness initiatives.<\/p>\n
Market Intelligence & Research<\/p>\n
\tConduct in-depth market research on agricultural trends, competitor performance, and customer behaviour.
\n\tImplement the Deep Customer Understanding (DCU) process, including customer segmentation and profiling.
\n\tCompile and interpret data to identify opportunities, threats, and insights to support marketing strategy.
\n\tMaintain up-to-date knowledge of market trends, product performance, and customer needs.<\/p>\n
Pricing Strategy Support<\/p>\n
\tCollaborate with cross-functional teams to gather market-related pricing intelligence.
\n\tBenchmark product pricing against competitors and customer segments to support optimal positioning.
\n\tMaintain and update pricing calculations and price books on a monthly base.
\n\tAnalyse the effectiveness of promotional pricing and dealer incentives in achieving targeted ROI outcomes.
\n\tCommunicate relevant pricing changes and promotional structures to the sales team and ensure accurate messaging in marketing materials.<\/p>\n
Sales Enablement<\/p>\n
\tDevelop product-related content, tools, and presentations for the sales team.
\n\tProvide training and support to sales teams on product features, benefits, and positioning.
\n\tEnsure sales teams are equipped with current and compelling marketing materials.
\n\tOversee the management and availability of demonstration inventory.
\n\tCoordinate demonstration plans and assist with executing customer demonstrations<\/p>\n
Event Coordination<\/p>\n
\tPlan and manage the company\u2019s presence at trade shows, field days, dealer meetings, and training workshops.
\n\tCoordinate logistics, promotional material, branding collateral, and post-event lead generation follow-ups.
\n\tSupport the planning, coordination, and execution of trade shows, promotions, and product events.
\n\tTrack and evaluate the impact of marketing campaigns and events.<\/p>\n
Administration & Budgeting<\/p>\n
\tMaintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines.
\n\tMonitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking.
\n\tMaintain accurate records of product materials, promotional inventory, and campaign reports.
\n\tUse platforms such as CRM for data input and activity tracking.<\/p>\n
Requirements
\nREQUIREMENTS:<\/p>\n
Qualification:<\/p>\n
\tPost-Matric Certificate\/Diploma in agriculture\/business\/marketing or a related field (essential)
\n\tDegree in agriculture\/business\/marketing or a related field (preferential)<\/p>\n
Legal:<\/p>\n
\tDriver\u2019s License and Police Clearance \u00a0<\/p>\n
Experience:<\/p>\n
\t3 – 5 years experience in a marketing role (essential)
\n\tOccupational Health & Safety
\n\tHigh level of agricultural product application knowledge – 3-5 years\u2019 experience (essential)<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
plennegy.mcidirecthire.com<\/p>\n
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