Responsibilities<\/p>\n
\tWe have an amazing opportunity for a Senior App Marketing Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?<\/p>\n
You Bring:<\/p>\n
\tDigital Marketing\u00a0
\n\tAccount management\u00a0
\n\tMedia buying (online)
\n\tGoogle Analytics
\n\tProgrammatic advertising\u00a0
\n\tApp Marketing \/ AOS \/ MMP<\/p>\n
A bonus to have:<\/p>\n
\tDegree\/Diploma in Marketing or Relevant Field\u00a0<\/p>\n
What You\u2019ll Do For The Brand:<\/p>\n
App Marketing Leadership<\/p>\n
\tDevelop and lead end-to-end app marketing strategies across paid, organic, and partner channels.
\n\tManage campaign setup, performance tracking, and optimization across platforms (app stores, display, programmatic, social, affiliate, and OEM).
\n\tDrive app visibility and installs through App Store Optimization (ASO), ensuring optimized titles, descriptions, creatives, and metadata.
\n\tProvide strategic direction and mentorship to junior app marketing team members.
\n\tChampion innovation by testing new ad formats, networks, and acquisition tactics.<\/p>\n
Campaign Execution & Optimization<\/p>\n
\tPlan, implement, and continuously optimize campaigns to meet and exceed KPI targets.
\n\tOwn budget allocation and pacing, ensuring efficient use of spend and ROI improvement.
\n\tAnalyze performance data and recommend actionable insights for better outcomes.
\n\tManage campaign artwork sourcing, approvals, and placement across all digital touchpoints.
\n\tLead implementation and maintenance of MMP tracking (AppsFlyer, Adjust, etc.) across campaigns.<\/p>\n
Stakeholder Management<\/p>\n
\tCollaborate cross-functionally with product, design, development, CRM, and analytics teams to align on goals and creative direction.
\n\tMaintain strong relationships with external media suppliers, agencies, and partners.
\n\tPresent campaign performance insights, optimizations, and growth opportunities to management and key stakeholders.
\n\tOversee the end-to-end contract, compliance, and payment process for all app-related campaigns.<\/p>\n
Analytics & Reporting<\/p>\n
\tProvide accurate and timely weekly, monthly, and ad-hoc performance reports.
\n\tTranslate analytics into clear narratives and actionable recommendations for growth.
\n\tEnsure tracking accuracy and data integrity across all platforms.
\n\tManage dashboards to monitor performance at product, channel, and partner level.<\/p>\n
Growth & Innovation<\/p>\n
\tStay up to date with industry trends, competitor activities, and emerging technologies in the mobile marketing ecosystem.
\n\tIdentify new opportunities for app growth, partnerships, and audience expansion.
\n\tSupport innovation through experimentation and data-driven testing.
\n\tAttend workshops, webinars, and events to enhance technical knowledge and strategic expertise.<\/p>\n
People<\/p>\n
\tClear communicator.
\n\tProactive.
\n\tReady to be accountable.
\n\tHave a keen eye for detail.
\n\tProven multi-tasking record.
\n\tStress-tolerant and great at shifting priorities as demands change.
\n\tAnalytical thinker
\n\tComply with company policy and values.\u00a0
\n\tA team player with exceptional organizational and technical skills.
\n\tExcellent time management skills and the ability to cope with many projects at any given time.
\n\tOpen-minded and willing to make changes swiftly.
\n\tHigh attention to detail.
\n\tPossess the confidence to explain and sell ideas to colleagues.
\n\tStrong personality.
\n\tEnthusiastic and a passion for what you do.
\n\tNatural leadership ability with proven track record.<\/p>\n
Compliance, Risk, and Quality<\/p>\n
\tCompliance with company policies and procedures.
\n\tEnsure insertion orders are reviewed and signed off on
\n\tEnsure contractual T\u2019s & C\u2019s are reviewed and approved
\n\tEnsure budgets are implemented across campaigns accordingly
\n\tEnsure artwork for time sensitive competitions or promotions are posted and removed on time
\n\tEnsure reporting is accurate and legible\u00a0
\n\tEnsure logical saving of all contract, artwork roll outs, campaigns, approvals etc.<\/p>\n
Growth and New Markets\/Products\u00a0<\/p>\n
\tMaintains technical knowledge as well as builds new relationships by attending workshops and seminars
\n\tKeep abreast with competitor activity, market innovation, market trends, and customer trends.\u00a0
\n\tEnsure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.\u00a0
\n\tProduct innovation, new service offerings to customers.\u00a0
\n\tSource new customers.\u00a0<\/p>\n
What You\u2019ll Bring To The Team:<\/p>\n
\tDeep understanding of mobile marketing ecosystems, attribution, and measurement.
\n\tExpert knowledge of MMPs, app store analytics, and campaign optimization tools.
\n\tStrong analytical mindset with the ability to translate data into strategy.
\n\tExceptional organizational and multitasking skills.
\n\tExcellent communication and stakeholder management abilities.
\n\tProactive, solutions-oriented, and performance-driven.
\n\tNatural leadership and mentoring ability.
\n\tCreative thinker with high attention to detail and executional excellence.<\/p>\n
Apply Before12\/02\/2025<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Hollywoodbets","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Hollywoodbets have been revolutionising betting within South Africa since 1999 and we are currently making inroads further into Southern Africa. As a frontrunner in our industry we are always finding new ways to give our customers the best betting experience. Our sports betting site features a la... read morerge variety of events and markets to bet on, with expert betting support both online and in store. We offer local and international horse racing betting, an extensive range of sports betting from soccer to American Sports as well as our fantastic Lucky Numbers international lottery offering. Betting is offered 365 days a year. We are also proud to provide live betting with our Live In-Play and Betgames Africa options. After opening our first branch in Durban in the year 1999 we took the leap and joined the online community with the launch of our website www.hollywoodbets.net in 2006. Our mobisite www.hollywoodbets.mobi was created soon after that in 2009 as the business expanded. Hollywoodbets now has over 80 branches spread across six of South Africa\u2019s provinces as well as one branch in Mozambique. Additionally, we provide our customers with a variety of betting platforms including USSD betting, via our Phone-A-Bet call centre, the mobisite and website as well as the feature phone application. Our values include service excellence, commitment to achieving our objectives, ubuntu, integrity, innovation, enthusiasm and accountability, and they underpin everything we do. For that reason we believe in investing in our team, and we\u2019ve seen many people rise through the ranks. Hollywoodbets strongly believes in investing in the communities that we operate in, and we support charitable organisations and grassroots sports teams around SA on an annual basis. For more on the Hollywoodbets My Community Programme please visit our dedicated sites http:\/\/csi.hollywoodbets.net\/ and http:\/\/sponsor.hollywoodbets.net\/.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[16],"job-types":[12],"class_list":["post-24618","job_listing","type-job_listing","status-expired","hentry","job_listing_region-kwazulu-natal","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/24618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=24618"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=24618"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=24618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}