Skill Set<\/p>\n
\tSEO
\n\tAnalytics
\n\tOptimisation<\/p>\n
Responsibilities<\/p>\n
Job\u00a0Responsibilities:<\/p>\n
\tExecute\u00a0tests,\u00a0collect,\u00a0and\u00a0analyse\u00a0data\u00a0and results,\u00a0identify\u00a0trends\u00a0and\u00a0insights in order\u00a0to achieve\u00a0maximum ROI in paid search campaigns.
\n\tTrack,\u00a0report,\u00a0and\u00a0analyse\u00a0website\u00a0analytics\u00a0and\u00a0PPC\u00a0initiatives\u00a0and\u00a0campaigns.
\n\tManage\u00a0campaign\u00a0expenses,\u00a0staying\u00a0on\u00a0budget,\u00a0estimating\u00a0monthly\u00a0costs,\u00a0and\u00a0reconciling\u00a0discrepancies.
\n\tGoogle\u00a0My\u00a0Business\u00a0optimization.
\n\tOptimize\u00a0copy\u00a0and\u00a0landing\u00a0pages\u00a0for\u00a0search\u00a0engine\u00a0marketing.
\n\tPerform\u00a0ongoing\u00a0keyword\u00a0discovery,\u00a0expansion,\u00a0and\u00a0optimization.
\n\tResearch\u00a0and\u00a0implement\u00a0search\u00a0engine\u00a0optimization\u00a0recommendations.
\n\tResearch\u00a0and\u00a0analyse\u00a0competitor\u00a0advertising\u00a0links.
\n\tDevelop\u00a0and\u00a0implement\u00a0link\u00a0building\u00a0strategy.
\n\tWork\u00a0with\u00a0the\u00a0development\u00a0team\u00a0to\u00a0ensure\u00a0SEO\u00a0best\u00a0practices\u00a0are\u00a0properly\u00a0implemented\u00a0on\u00a0newly\u00a0developed code.
\n\tWork\u00a0with\u00a0editorial\u00a0and\u00a0marketing\u00a0teams\u00a0to\u00a0drive\u00a0SEO\u00a0in\u00a0content\u00a0creation\u00a0and\u00a0content\u00a0programming.
\n\tRecommend\u00a0changes\u00a0to\u00a0website\u00a0architecture,\u00a0content,\u00a0linking\u00a0and\u00a0other\u00a0factors\u00a0to improve\u00a0SEO\u00a0positions\u00a0for target keywords.
\n\tMust be willing to also work within the various digital marketing functions (email, SMS, Affiliate marketing, web development, etc.) Willing to learn and broaden knowledge across the entire digital marketing scope
\n\tOutstanding\u00a0ability\u00a0to\u00a0think\u00a0creatively,\u00a0strategically,\u00a0and\u00a0identify\u00a0and\u00a0resolve\u00a0problems.
\n\tExcellent\u00a0verbal\u00a0and\u00a0written\u00a0communication\u00a0skill.
\n\tAbility\u00a0to\u00a0work\u00a0within\u00a0a\u00a0team\u00a0and\u00a0independently.
\n\tStrong\u00a0organizational,\u00a0time\u00a0management,\u00a0and\u00a0analytical\u00a0skills.
\n\tReviewing\u00a0and\u00a0analysing\u00a0client\u00a0sites\u00a0for\u00a0areas\u00a0that\u00a0can\u00a0be\u00a0improved\u00a0and\u00a0optimized.
\n\tResearch\u00a0competitors\u00a0and\u00a0provide\u00a0suggestions\u00a0for\u00a0improvement.
\n\tRegular\u00a0audits,\u00a0both\u00a0large\u00a0and\u00a0small.
\n\tIdentify\u00a0the\u00a0latest\u00a0trends\u00a0and\u00a0technologies\u00a0affecting\u00a0our\u00a0industry.\u00a0Keep\u00a0abreast\u00a0with\u00a0best\u00a0practices.<\/p>\n
Qualifications<\/p>\n
Job\u00a0Specification:<\/p>\n
\tDegree\u00a0in\u00a0Marketing,\u00a0Digital\u00a0Technologies,\u00a0or\u00a0relevant\u00a0field.
\n\tThree\u00a0years\u2019\u00a0experience\u00a0in\u00a0SEO\/technical.
\n\tProven\u00a0exposure\u00a0to\u00a0project\u00a0management\u00a0with\u00a0specialty\u00a0in\u00a0digital\u00a0marketing\u00a0and\u00a0reporting\u00a0tools.
\n\tThe\u00a0ability\u00a0to work\u00a0with\u00a0back-end\u00a0SEO\u00a0elements such\u00a0as\u00a0.htaccess,\u00a0robots.txt,\u00a0metadata,\u00a0site\u00a0speed optimization, and related skills
\n\tExcellent\u00a0Communication\u00a0Skills\u00a0(Verbal\u00a0and\u00a0Written).
\n\tCritical\u00a0Thinking.
\n\tTechnical\u00a0&\u00a0Programming\u00a0Skills.
\n\tAnalytics\u00a0Skills.
\n\tData Skills.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"BETSoftware","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"BETSoftware is one of the most diverse betting software providers in Sub-Saharan Africa, with a rapidly growing international footprint. Our multiskilled Team is responsible for providing advanced software solutions, while supporting incredibly high transactional volumes in a fast-paced industry, ma... read moreking BETSoftware a lively and engaging place to be. Our progressive use of technology enables our talented Team to work with the tech stack of their choice and we encourage an environment and culture that supports collaboration, learning and growth. We believe that our strength lies in our diversity and that Teamwork makes the dream work, a place where you can flourish amongst like-minded individuals. We are a dynamic group of people that stem from a variety of cultures, backgrounds and locations. While our head office is based in Umhlanga, South Africa, we have additional offices in Johannesburg and East London. We recruit talent throughout South Africa and Internationally.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[16],"job-types":[12],"class_list":["post-26101","job_listing","type-job_listing","status-expired","hentry","job_listing_region-kwazulu-natal","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/26101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=26101"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=26101"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=26101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}