Your day at NTT DATA<\/p>\n
\tThe Principal Product Marketing Specialist is a highly skilled subject matter expert, responsible for introducing new organizational products or services and\/or enhanced products or services to the external marketplace.
\n\tThe Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and\/or services in the market.
\n\tThis role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service and may at time play a key role in coaching and mentoring less experienced team members to achieve team and individual KPIs.<\/p>\n
Key responsibilities:<\/p>\n
\tDevelops specific marketing plans and activities for products and\/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
\n\tContributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
\n\tConverts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.
\n\tArticulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
\n\tSupports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
\n\tCreates client marketing\/reference content such as datasheets, case studies, videos and references.
\n\tCreates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
\n\tWorks with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
\n\tDefines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
\n\tContributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.
\n\tDefines and executes local marketing strategies and programs for specific products as aligned to strategy.
\n\tInfluences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
\n\tTracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
\n\tConducts primary market research in the form of competitive, segment and client behavior.
\n\tConducts marketing reviews to investigate the success of marketing initiatives and programs.<\/p>\n
To thrive in this role, you need to have:<\/p>\n
\tExcellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders.
\n\tExcellent business and commercial acumen.
\n\tExcellent interpersonal skills to drive campaigns, value propositions and marketing messages.
\n\tExcellent coaching and mentoring skills.
\n\tExcellent technical writing skills with a creative flair.
\n\tStrategic thinking ability to be able to think longer term impacts of marketing programs.
\n\tAbility to implement sustainable and practical solutions in the business.
\n\tAbility to present information in a clear, concise manner.
\n\tExcellent analytical ability with strong attention to detail.
\n\tExtended specialist knowledge of product marketing methodologies and best practices.
\n\tExtended knowledge and understanding of all relevant industry standards.
\n\tExcellent written and verbal communications skills.
\n\tAbility to work with and manage many projects within the required deadlines.
\n\tExtended familiarity with product marketing tactics (e.g. integrated marketing campaigns).
\n\tExtended knowledge of web analytics tools (Google Analytics, WebTrends).<\/p>\n
Academic qualifications and certifications:<\/p>\n
\tBachelor\u2019s degree in business, marketing, communication or relevant field.<\/p>\n
Required experience:<\/p>\n
\tExtended experience in a product marketing role preferably in the high-tech industry.
\n\tExtended experience in launching new high-tech products and communicating benefits.
\n\tExtended demonstrated experience managing complex projects and executing on marketing.
\n\tExtended experience working with ICT solutions.
\n\tExtended project Management experience.
\n\tExtended experience in software or technology B2B product marketing.
\n\tExtended experience launching new technology products or solutions.
\n\tExtended experience in conducting market analysis, developing market messaging, and communicating benefits.<\/p>\n
Apply via company website ( ) or<\/p>\n
careers.services.global.ntt<\/p>\n
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