Overview<\/p>\n
\tWe\u2019re looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You\u2019ll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.<\/p>\n
Responsibilities<\/p>\n
\tMonitor and analyse performance data across digital channels (media, CRM, site, social, email).
\n\tBuild and maintain dashboards and recurring reports using tools like Tableau, Google Data Studio, or similar.
\n\tTranslate complex data sets into actionable insights and strategic recommendations.
\n\tSupport campaign lifecycle with measurement planning, reporting, and optimisation.
\n\tCollaborate with cross-functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
\n\tAssist in database setup, schema design, and query writing (SQL\/MySQL).
\n\tEnsure data processes are efficient, accurate, and aligned with privacy regulations (POPIA, GDPR).
\n\tContribute to the development of data-led strategies for Digitas and Publicis Groupe clients.
\n\tStay current with industry trends, tools, and emerging technologies including generative AI.<\/p>\n
Day-to-day, your role includes:<\/p>\n
\tInstituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
\n\tDiving into large data sets, uncovering insights, and providing impactful recommendations to clients
\n\tConnecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
\n\tCommunicating with clients regularly on scheduled deliverables and ad-hoc requests
\n\tKeeping a pulse on day-to-day performance data, including display media, site, search, email, and\/or social campaigns
\n\tWorking in a variety of reporting systems and databases for the creation of recurring reports and dashboards
\n\tIdentifying nuances in data to optimise our clients\u2019 business
\n\tSupporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
\n\tExpanding industry knowledge and relevant skillsets through internal training, including leveraging responsible AI and aligned Digitas and Publicis products<\/p>\n
Qualifications<\/p>\n
\t3\u20135 years of experience in data analysis, digital marketing, or CRM.
\n\tBachelor\u2019s degree in a relevant field (e.g., Data Science, Marketing, Statistics, Computer Science).
\n\tPassion for digital marketing and emerging trends in the digital landscap
\n\tProficiency in SQL, MySQL, and data visualisation tools (e.g., Tableau, Power BI).
\n\tFamiliarity with cloud platforms (Google Cloud, Azure) and marketing automation tools (e.g., Salesforce, Marketo).
\n\tStrong analytical mindset with problem-solving skills and attention to detail.
\n\tExperience with generative AI tools (e.g., ChatGPT, Gemini, DALL\u00b7E) is a plus.
\n\tExcellent communication and collaboration skills.
\n\t\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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