Job Purpose<\/p>\n
\tThe Marketing Operations Manager will be responsible for providing leadership and management of the marketing team and function for the business unit, including the planning and delivery of various gaming marketing initiatives.
\n\tThe role will collaborate with central marketing and operations management in customising and coordinating the unit\u2019s Customer Experience plans (including promotions, activations and Loyalty Programme); ensuring database integrity; and implementing digital marketing campaigns to support the business in maximising footfall to the property.
\n\tIn so doing the role will support the customer acquisition, growth, reactivation and retention plans and build the unit\u2019s brand as the hospitality brand of choice.
\n\tThe role will also focus on building a solid marketing talent pipeline to support innovative and sustainable marketing solutions.\u00a0<\/p>\n
Key Performance Areas<\/p>\n
Core Behavioural competencies:<\/p>\n
\tAnalysing
\n\tCreating solutions (Deciding; Innovating)
\n\tTaking action (Initiating; Organising; Taking ownership)
\n\tImplementing skills (Managing projects, driving results, creating customer experiences)
\n\tControlling (risks, results and relationships) ** Relating (connecting, valuing diversity, interacting)
\n\tIntegrating (Collaborating; Managing conflict)
\n\tInfluencing (Persuading; Informing; Coaching)
\n\tLeading People
\n\tMaintaining focus
\n\tEmotional maturity\u00a0<\/p>\n
Technical \/ Proficiency competencies:<\/p>\n
\tIndustry knowledge
\n\tMarketing research
\n\tEnglish Verbal & Written Communication skills
\n\tFinancial & Business Acumen
\n\tDigital acumen including Social Media platforms.
\n\tNetworking skills
\n\tCultural understanding & protocol
\n\tBusiness Intelligence interpretation
\n\tProficient Computer Skills (MS Office \/ Opera \/ Single View of the Customer)<\/p>\n
Key Outputs:<\/p>\n
Delivered Marketing Plans & Results<\/p>\n
\tUnderstand the business strategy and develop objectives and delivery plans for the business unit marketing function to enable increased footfall to the property
\n\tProvide input into new and innovative marketing plans and leverage relationships to promote revenues and competitive edge and support the operationalisation of the gaming strategy
\n\tCollaborate with the central marketing teams to grow the unit\u2019s Gaming brand across various online platforms and social media channels to increase customer recognition and grow interest and excitement around the brand as the casino brand of choice
\n\tConduct market research collection, analysis, and interpretation of data and business intelligence tools to provide a clear view of customer preferences
\n\tInfluence and co-ordinate promotions and activations (including events, entertainment) by determining and evaluating customer trends and preferences; and adapt plans to meet changing business priorities
\n\tCollaborate with operations to develop retention and acquisition plans to identify opportunities for new acquisition, site visitations and revenue spend
\n\tInvestigate and compile a client synopsis which provides specific value add information that informs decision making
\n\tConduct meet-and-greets and entertain whenever required
\n\tMonitor and audit the unit\u2019s customer relationship database to ensure the data is complete and accurate and provides consistent and reliable insights into the unit\u2019s customers, their preferences and feedback
\n\tDevelop and measure marketing campaigns (including digital) to support the achievement of Gaming business objectives, based on BI insights and data analyses
\n\tSupport VIP and key customer relationships to grow customer visitation, acquisition and retention targets
\n\tMeasure and report on the ROI impact of various marketing initiatives and activations, including digital marketing campaigns<\/p>\n
Campaign Management:<\/p>\n
\tDefine and adapt the business unit CVP as required
\n\tCollaborate with central Marketing teams to create a strong and consistent brand identity for and online reputation management the business unit
\n\tDevelop and co-ordinate multi-channel acquisition campaigns both online and offline in line with available budget
\n\tCo-ordinate and manage logistics and execution of promotions and activation events
\n\tDevelop and complete the planning of promotions\/campaigns and entertainment events that are relevant to the target market and innovative (fresh) in approach
\n\tCollaborate with the central marketing team to develop initiatives and online content to promote the unit including SEO; Paid media; Social Media
\n\tProvide innovative solutions and campaign objectives for the delivery of strategic objectives at a unit level
\n\tMonitors implementation to ensure that the campaigns and objectives are rolled out as per plan
\n\tAttend events to leverage opportunities to acquire new business and build solid relationships with key customers
\n\tAuthorise proofs on all content and manage the distribution of brochures and marketing collateral and toolkits across the unit
\n\tCollect feedback from internal stakeholders regarding campaign success and post-mortem evaluations<\/p>\n
Delivered Loyalty Management:<\/p>\n
\tLiaise with central Marketing to develop retention and acquisition campaigns
\n\tManage and monitor the implementation of the Loyalty Programme for the unit
\n\tManage the customer database hygiene to ensure thorough and accurate data is available for analysis
\n\tConduct analyses of customer data around their behaviour to enable customer-based solutions in growing footfall and spend and ultimately revenue for the unit
\n\tCommunicates campaign and loyalty programme plans and activations with key stakeholders
\n\tMonitors implementation to ensure that the campaign is rolled out as per plan
\n\tUtilises and optimises relevant systems and its tools
\n\tAnalyse and report on the effectiveness of campaigns<\/p>\n
Stakeholder Relationship Management:<\/p>\n
\tCommunicates with internal stakeholders on marketing plans, ensuring their full understanding for implementation
\n\tCommunicates and negotiates with external vendors, agents, entertainers, etc. – builds and maintains strong relationships to ensure credibility and trust to leverage future business
\n\tLiaise with central sales and marketing departments to ensure synergy on objectives and campaigns
\n\tBriefs and manages vendor contract deliverables
\n\tCommunicates and updates business unit team with regards promotions, events, entertainment happening across the complex, so everyone is sufficiently informed of happenings<\/p>\n
Budget Management:<\/p>\n
Responsible for the following financial processes for the Unit Marketing function including:<\/p>\n
\tDeveloping and managing the departmental budget
\n\tRevenue maximization activities and results (ROI)
\n\tCost and expense management
\n\tCapex
\n\tPIP and forecasting
\n\tProvide feedback on the financial report for the function
\n\tFeedback on the ROI of campaigns and marketing initiatives and recommendations<\/p>\n
People Management:<\/p>\n
\tManage positive Employee relations within the department
\n\tDrives a performance management culture
\n\tProvides direction and support to employees with regard to marketing initiatives, campaigns and innovations
\n\tProvides motivation and leadership to promote positive working relationships
\n\tTrack, measure and enhance employee engagement
\n\tIdentify and manage training, coaching and development requirements in line with plans and initiatives
\n\tManage internal communication and development interventions to ensure competence levels of staff meet operational level requirements (right fit for the job)
\n\tSource and Select talent as per EE plan
\n\tEnsure alignment with EE, SD and procurement strategies which contribute towards BBBEE targets being achieved
\n\tPerformance Management and coaching of staff to ensure KPA\u2019s are achieved\u00a0<\/p>\n
Job Requirements<\/p>\n
Education and\u00a0Experience<\/p>\n
\tMinimum of a 3-year B Degree in Marketing or equivalent
\n\tMinimum of 5 years\u2019 marketing experience with 3 years in a PR and \/ or Promotions position
\n\tMarketing management experience is an advantage, preferably obtained within the casino and or hospitality environment
\n\tMeets the requirements for a key gaming licence
\n\tAbility to travel locally
\n\tAbility to work shifts that meet operational requirements<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.suninternational.com\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Sun International","_company_website":"https:\/\/www.suninternational.com\/","_company_tagline":"The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well loc... read moreated casinos, and some of the world\u2019s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service. Today, Sun International is one of Africa\u2019s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. Our entry into Latin America began in Chile in 2008 and has been a success story for the Group, giving us the track record and confidence to look for more opportunities that offer gaming opportunities in the region. Sun International\u2019s Latin American portfolio (Monticello Grand Casino in Chile, the Ocean Club Casino in Panama and the Sun Nao Casino in Colombia) has now been merged with the casino and hotel portfolio of Chile-based leader in the gaming and entertainment industry, Dreams SA, making it the largest gaming company in Latin America with operations in Chile, Peru, Colombia and Panama. Our approach has been to differentiate our hotels, resorts and casinos in architecture, service, experience, location and the mix of entertainment and activities. Creating lasting memories for our guests and customers is a core part of our DNA. We\u2019ve created some the world\u2019s most iconic hotels from The Palace of The Lost City at Sun City to The Table Bay Hotel in Cape Town. The creative architecture of these properties and the blending of their designs with their local environment make each property unique. We are committed to the development of all our employees and we make sure that equal opportunities and economic empowerment form the backbone of our human resource practices. 6 Sandown Valley Crescent, Sandton Gauteng, South Africa","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[15],"job-types":[12],"class_list":{"0":"post-31334","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-western-cape","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/31334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=31334"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=31334"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=31334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}