Primary Focus<\/p>\n
\tTo design, build, and scale Lesaka\u2019s Merchant division non\u2011field commercial acquisition channels by integrating digital (ecommerce & telesales) and physical (retail, wholesale, kiosks, marketplaces) routes to market into a unified, low Customer Acquisition Cost (CAC) distribution engine.
\n\tThe role exists to prove scalable acquisition models, optimise conversion and activation performance, and establish commercially viable channel economics that reduce reliance on traditional field sales.
\n\tThis is a founder\u2011mode execution role accountable for revenue contribution, acquisition cost discipline, activation quality, and channel performance visibility.<\/p>\n
Key Responsibility Areas & Associated Tasks<\/p>\n
Owned Direct Channels (Digital Acquisition Engine)<\/p>\n
\tLaunch and optimise ecommerce and digital commerce (e.g. WhatsApp & Social commerce) as both transactional and lead generation channels
\n\tBuild and manage telesales conversion playbooks
\n\tDefine assisted vs self\u2011serve acquisition flows
\n\tOwn CRM routing, prioritisation, and funnel performance
\n\tTrack conversion rates, CAC, activation, and early churn
\n\tTest messaging, offers, and onboarding journeys
\n\tExit underperforming funnel components<\/p>\n
Retail & Wholesale Distribution (Physical Access Engine)<\/p>\n
\tSecure retail listings with strategic retailers and wholesalers
\n\tStructure revenue share, distribution, or embedded acquiring agreements
\n\tSecure and manage retail device listings
\n\tDrive sell\u2011through and activation performance
\n\tDevelop wholesale distribution models targeting informal and hybrid markets
\n\tDesign and deploy kiosk pilots using hub\u2011and\u2011spoke model
\n\tLaunch and manage marketplace listings (Takealot, Amazon, Makro)
\n\tMonitor sell\u2011in, sell\u2011through, and activation economics
\n\tStructure defensible commercial constructs
\n\tAlign retail and wholesale partnership designs to Alternative Distribution Payments strategic priorities
\n\tPresent structured deal proposals to Executive Committee<\/p>\n
Omni Channel Integration & Lifecycle Governance<\/p>\n
\tMaintain a unified merchant acquisition funnel across all channels
\n\tStandardise onboarding and activation playbooks
\n\tDefine clear handover processes to field or support teams
\n\tEstablish channel\u2011level performance dashboards
\n\tIdentify and remove friction in onboarding and activation<\/p>\n
Commercial & Unit Economics Discipline<\/p>\n
\tOwn channel\u2011level CAC and blended CAC performance
\n\tTrack channel revenue contribution
\n\tImprove conversion\u2011to\u2011activation ratio
\n\tReduce time\u2011to\u2011activation
\n\tMonitor early churn and retention
\n\tProvide weekly and monthly performance reporting to the Executive Head<\/p>\n
Pilot, Scale or Exit Decision Framework<\/p>\n
\tLaunch channel pilots with defined commercial success criteria
\n\tConduct structured economic validation before scaling
\n\tScale viable models responsibly
\n\tExit or redesign underperforming initiatives
\n\tInform long\u2011term structural decisions as channels mature<\/p>\n
Key Competencies Required<\/p>\n
\tStrong commercial acumen with the ability to understand and optimise financial drivers
\n\tExecution excellence with the ability to convert strategy into measurable outcomes
\n\tData\u2011driven decision making using analytics to guide direction and priorities
\n\tDeep channel strategy and design capability for scalable go\u2011to\u2011market models
\n\tStrong stakeholder influence and cross\u2011functional collaboration skills
\n\tHigh operational rigour with disciplined process management
\n\tAdaptability and effectiveness in fast\u2011evolving business environments<\/p>\n
Experience & Qualifications<\/p>\n
Minimum Experience:<\/p>\n
\t8\u201310 years\u2019 experience in commercial distribution, GTM execution, or channel\u2011led acquisition roles
\n\tProven experience building or scaling acquisition channels
\n\tDemonstrated understanding of conversion funnels and unit economics
\n\tExperience working across digital and physical routes to market
\n\tHands\u2011on experience launching and optimising new commercial models and new channels<\/p>\n
Preferred Experience:<\/p>\n
\tFintech, payments, telecoms, devices, or merchant services exposure
\n\tExperience operating in informal or township markets
\n\tExperience with CRM\u2011based lead management and reporting
\n\tExperience in retail distribution or wholesale sales models
\n\tExperience in eCommerce and Omni Channel<\/p>\n
Qualifications:<\/p>\n
\tBachelor\u2019s Degree in Business, Commerce, Marketing, Economics, or related field required
\n\tPostgraduate qualification (MBA or equivalent) advantageous<\/p>\n
Closing Date\u00a011 March 2026<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Lesaka Technologies","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"Lesaka empowers underserviced Southern African consumers and merchants to fulfil their potential by delivering innovative financial services and other business services focussed on their specific needs.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-31511","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/31511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=31511"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=31511"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=31511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}