Purpose:<\/p>\n
\tTo develop and execute brand plans and marketing activities that build consumer demand, deliver commercial results, and establish, position and grow KWV’s premium wine portfolio.<\/p>\n
Minimum Requirements:<\/p>\n
\tA relevant tertiary qualification\/degree in Marketing, Brand Management or related field
\n\t5 – 8 years’ experience in brand management within the FMCG industry (essential)
\n\tProven experience managing FMCG brands (alcoholic beverage advantageous)
\n\tInterest in wine and enthusiasm to grow category knowledge (formal wine education like WSET an advantage but not a requirement)
\n\tStrong commercial and financial acumen with hands-on experience managing brand P&Ls, driving margin delivery, optimizing COGS, and managing A&P budgets
\n\tAbility to generate actionable insights through hands on analysis of data, market information and brand performance
\n\tValid driver’s license and own reliable transport
\n\tWillingness and ability to travel for business locally<\/p>\n
Skills and knowledge required:<\/p>\n
\tCreatively driven, with the ability to shape and progress brand ideas.
\n\tSound commercial and financial acumen, linking brand performance to sales growth and sustainable margin delivery.
\n\tConfident navigating and interpreting performance dashboards and financial reports to drive decision-making.
\n\tSolid grasp of market, category and on- and off-trade dynamics, with the ability to recommend effective in-store activations and mechanics.
\n\tProven ability to lead innovation projects (from concept to launch) including developing a business case, pricing, packaging, and go-to-market planning.
\n\tKnowledge of social and digital media platforms, content performance metrics and best practices.
\n\tConsumer focused, with a strong interest in understanding evolving wine consumption occasions and category trends.
\n\tWell organized and able to manage several priorities and deadlines independently, with strong time management skills.
\n\tWillingness to learn, with a proactive, self-driven approach and the confidence to take ownership.
\n\tStrong communication skills in English, both written and verbal.<\/p>\n
Job summary:<\/p>\n
\tDefine brand objectives and lead the development and execution of consumer focused brand plans for the wine brands in your portfolio, translating these into clear communication, innovation and activation plans.
\n\tContribute to the refinement and delivery of long-term portfolio strategy alongside the Marketing Executive.
\n\tBuild and strengthen brand equity through clear, differentiated positioning and consistent execution across consumer touchpoints.
\n\tContribute to the development and management of price hierarchies, pack and portfolio ladders, and market-specific positioning.
\n\tMonitor and interpret consumer trends and perceptions to inform brand decisions.
\n\tProvide monthly internal reports on brand\/category performance.
\n\tTrack key competitors and measure performance (share, pricing, marketing activities, innovations) to identify opportunities.
\n\tLead innovation projects from concept through to launch, ensuring commercial viability and brand alignment.
\n\tOversee brand financials, including P&L tracking, A&P budget management, inventory planning, and COGS efficiency.
\n\tAnalyze brand performance data to deliver actionable recommendations and achieve volume, revenue, and profit targets.
\n\tDrive brand equity growth through compelling positioning, storytelling, and consistent execution across all touchpoints.
\n\tCollaborate with customer marketing, local\/international commercial teams and distributors to ensure focused activity and alignment on brand strategies.
\n\tEnsure effective management and evaluation of ROI on A&P investment.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( http:\/\/www.nticesearch.com ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Ntice Sourcing Solutions","_company_website":"http:\/\/www.nticesearch.com","_company_tagline":"Ntice looks to improve efficiencies within the recruitment industry through automating manual processes and procedures, allowing businesses to drastically reduce the cost of advertising, agency spend and size of back office recruitment teams. Recruitment is an expensive component of any business ... read moreTalent Attraction Strategy. Ballito, Dolphin Coast, 4399, South Africa","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[15],"job-types":[12],"class_list":{"0":"post-31779","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-western-cape","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/31779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=31779"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=31779"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=31779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}