Core Description<\/p>\n
\tAccountable for leading the strategic development, positioning, and management of the Openserve brand and product portfolio to support business growth and market leadership. Responsible for defining and executing brand strategy aligned to corporate objectives, ensuring consistent brand architecture, value proposition clarity, and market differentiation across all business offerings.
\n\tThe role partners with Business Units to translate commercial strategies into compelling brand and product positioning, ensuring alignment with customer insights, market dynamics, and competitive intelligence. Drive brand equity, strengthen market perception, and enable business growth through strategic brand stewardship and portfolio governance.<\/p>\n
Job Responsibilities<\/p>\n
Develop and drive the strategic brand and product positioning framework across the organisation (35%)<\/p>\n
\tDefine and maintain the Openserve brand strategy and brand architecture aligned to business strategy.
\n\tLead development of product and portfolio positioning to ensure strong market differentiation.
\n\tProvide strategic guidance to Business Units on brand alignment and positioning.
\n\tEnsure consistent application of brand standards and governance.
\n\tMonitor brand performance and market perception.<\/p>\n
Portfolio brand strategy and market competitiveness (30%)<\/p>\n
\tTranslate business strategies into clear brand and portfolio strategies.
\n\tAnalyze market trends, customer insights, and competitor positioning.
\n\tIdentify opportunities to strengthen brand equity and optimise portfolio positioning.
\n\tEstablish frameworks to measure brand health and performance.<\/p>\n
Integrated brand management and governance (15%)<\/p>\n
\tDevelop and maintain brand governance frameworks and standards.
\n\tEnsure consistent brand representation across initiatives and product launches.
\n\tAlign internal stakeholders to a unified brand strategy.<\/p>\n
Apply brand management best practices (10%)<\/p>\n
\tImplement global best practices in brand strategy and brand equity management.
\n\tMonitor brand performance metrics and improve strategy effectiveness.<\/p>\n
Build strategic stakeholder partnerships (10%)<\/p>\n
\tPartner with senior leadership and Business Units to support growth objectives.
\n\tCollaborate with internal and external stakeholders to strengthen brand positioning.
\n\tFoster partnerships that enhance the Openserve brand reputation.<\/p>\n
Core Competencies<\/p>\n
Functional Knowledge<\/p>\n
\tBrand Strategy; Market Analysis; Portfolio Management; Business Strategy; Financial Management; Strategic Planning; Competitive Intelligence<\/p>\n
Functional Skills<\/p>\n
\tStrategic Planning; Brand Positioning; Market Insight Analysis; Decision Making; Portfolio Strategy Development; Stakeholder Alignment; Commercial Acumen<\/p>\n
Competencies (Behaviour)<\/p>\n
\tThought Leadership \u2013 Developing strategies, generating insights, exploring possibilities, continuous improvement.
\n\tMarket Leadership \u2013 Developing expertise, understanding market dynamics, seizing opportunities.
\n\tBusiness Leadership \u2013 Pursuing strategic goals, delivering value, managing priorities.
\n\tPeople Leadership \u2013 Influencing stakeholders, empowering individuals, developing talent.
\n\tPersonal Leadership \u2013 Embracing change, strategic thinking, teamwork, values aligned with Openserve values.<\/p>\n
Certifications<\/p>\n
\tNone<\/p>\n
Education<\/p>\n
NQF 8: 4 year Bachelor\u2019s Degree or Honours\/ Postgraduate Diploma<\/p>\n
Experience<\/p>\n
\t7 Years relevant experience, of which at least 2 years on management level<\/p>\n
Additional Information<\/p>\n
Qualifications and experience:<\/p>\n
\t4-year Degree in Marketing, Business, Commerce, or Strategic Marketing.
\n\tExperience in brand strategy, portfolio management, or strategic marketing, of which at least 2 years should be at management or strategic leadership level.<\/p>\n
Special Requirements:<\/p>\n
\tStrong strategic brand management and portfolio strategy experience.
\n\tDemonstrated experience building and managing enterprise brand strategies.
\n\tStrong analytical and commercial acumen.
\n\tExcellent strategic thinking and stakeholder engagement skills.<\/p>\n
Special Requirements<\/p>\n
\tValid Drivers license<\/p>\n
Physical Requirements<\/p>\n
\tNone<\/p>\n
Key Stakeholders<\/p>\n
\tExecutive Leadership
\n\tBusiness Units
\n\tStrategy & Commercial Teams
\n\tProduct Management Teams
\n\tIndustry Partners<\/p>\n
Apply via company website ( https:\/\/www.telkom.co.za ) or<\/p>\n
jobs.telkom.co.za<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/jobs.telkom.co.za","_company_name":"Telkom","_company_website":"https:\/\/www.telkom.co.za","_company_tagline":"Telkom SA SOC Limited is a South African wireline and wireless telecommunications provider, operating in more than 38 countries across the African continent. Telkom is a semi-privatised, 39% state-owned enterprise.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-32347","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/32347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=32347"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=32347"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=32347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}