The purpose of the Brand Manager role is to develop, manage and sustain a profitable brand \/ brand portfolio.<\/p>\n
In this role, you will be responsible for the following actions:<\/p>\n
\tProvide input into the brand strategy review (situational analysis) \u2013 Working closely with EMEA team
\n\tResponsible for developing Annual Brand Plan taking category, brand, consumer and customer priorities and objectives into consideration
\n\tResponsible for executing Marketing Plan, briefing and guiding the agencies to deliver effective marketing campaigns
\n\tSupport the team in the creative development process for all ATL and BTL communication together with the various agencies. \u00a0Give input into media planning and spend
\n\tWork closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
\n\tPartner with Shopper marketing agency & Category team to manage all the \u201cBelow the line\u201d activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
\n\tDevelop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans \u2013 working closely with Category & Trade team
\n\tTrack, analyze and evaluate all brand initiatives to ensure business results are achieved and brand equity is maintained – Delivers agreed brand, and sector profitability targets
\n\tNew product development & introduction (NPI \u2013 Project Management)
\n\tEnsures communication to all relevant stakeholders during projects
\n\tEnsures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI\u2019s and KC corporate compliance
\n\tManaging cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
\n\tEvaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses – Nielsen
\n\tManaging the research process where appropriate
\n\tEnsure administrative responsibilities to facilitate campaign execution are attended to (creation of purchase orders, arranging sample stock, managing\/tracking spend and project tracking in relevant status meetings)<\/p>\n
To succeed in this role, you will need the following:<\/p>\n
JOB REQUIREMENTS<\/p>\n
\tMarketing bachelor\u2019s degree \/ IMM Diploma
\n\t2-3 years continuous job experience as Marketing Assist \/ Junior Brand Manager, in the FMCG industry
\n\tExposure to and understanding P&L and ROI is critical.
\n\tProven ability to develop strong working relationships, and to deliver business results.<\/p>\n
Skills:<\/p>\n
\tAnalytical
\n\tProject management with strong time management
\n\tStrategy development and Planning implementation
\n\tFinancial acumen: P&L; SKU profitability
\n\tFlexible with ideas within a changing work environment
\n\tBrand management: share, volume, NSV, OP, equity
\n\tImproving performance: Monitoring sales performance, identify and explore possible opportunities for growth
\n\tExperience with and knowledge of Digital Marketing landscape
\n\tProficient in MS Office: Excel, Word, PowerPoint
\n\tStrong presentation skills
\n\tResearch knowledge<\/p>\n
Deadline:24th March,2026<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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