Job Description\u00a0\u00a0 \u00a0<\/p>\n
\tThe Public Relations Officer is responsible for developing and executing strategic communication and public relations functions that enhance and protect the Bank’s reputation, manage its public image, and foster positive relationships with internal and external stakeholders. This role involves overseeing internal and external media relations, and crisis management to support the Bank’s mission and objectives.<\/p>\n
Key Responsibilities\u00a0\u00a0 \u00a0
\nStrategic Planning<\/p>\n
\tDevelop and implement integrated public relations and communication strategies aligned to the Bank\u2019s corporate strategy and market positioning.
\n\tFormulate and implement comprehensive annual and multi-year communication plans with clearly defined objectives, performance indicators, priority audiences, and coherent messaging frameworks that support the Bank\u2019s strategic and developmental outcomes.
\n\tProvide strategic counsel to management on public relations priorities, reputational considerations, and emerging communication risks and opportunities.
\n\tPlan, manage and optimise the public relations and communications budget responsibly to ensure alignment with the Bank\u2019s priorities, efficient allocation of resources and maximum impact.<\/p>\n
Communication Management<\/p>\n
\tManage and proactively strengthen the Bank\u2019s reputation across traditional, digital, and stakeholder platforms.
\n\tOversee consistent corporate messaging and brand positioning across all internal and public-facing communications.
\n\tDevelop high-quality content and communication for press releases, reports, speeches, website content, and communication materials.
\n\tManage internal communication initiatives where external messaging alignment is required.
\n\tDrive compliance with governance, regulatory, and approval processes for internal and external communications.<\/p>\n
Media and Public Relations<\/p>\n
\tBuild and maintain strong relationships with media outlets to ensure positive coverage of the Bank\u2019s activities.
\n\tDraft and distribute press releases, ensuring timely and accurate dissemination of information.
\n\tMonitor media coverage and analyse its impact on the Bank\u2019s reputation, and where required, implement responses to mitigate adverse impact.
\n\tSupport engagement with key internal external stakeholders, including employees, government, regulators, investors, partners, and communities.
\n\tManage responses to public, media, and stakeholder enquiries in a manner that upholds the brand and reputation of the Bank.
\n\tAdvise executives and management on public relations, media engagement, and reputational risk matters to ensure informed and consistent external communication.
\n\tProvide training, coaching, and awareness sessions to executives and employees on media protocols, brand positioning, crisis communication, and appropriate public engagement.
\n\tDevelop and disseminate communication guidelines, toolkits, and key messaging to support staff in representing the Bank effectively across all platforms.
\n\tIf required, act as a spokesperson for the Bank, delivering clear, accurate, and consistent messages to the media and stakeholders in line with approved communication strategies and governance protocols.
\n\tCoordinate and manage spokesperson activities, including preparing talking points, key messages, and briefing notes for executives and designated representatives.
\n\tOversee and direct all public statements, interviews, and responses to media enquiries in line with the Bank\u2019s strategic objectives, brand positioning, and reputational risk management requirements.<\/p>\n
Crisis Management<\/p>\n
\tDevelop and implement crisis communication plans to protect the Bank\u2019s reputation during adverse events.
\n\tMaintain clear and consistent communication with stakeholders during crises.
\n\tCoordinate communication responses during reputational risks or crises to protect the Bank\u2019s credibility.
\n\tProvide rapid, accurate, and consistent messaging during high-risk or sensitive situations.<\/p>\n
Stakeholder Management<\/p>\n
\tFoster positive relationships with key stakeholders, including government entities and the public.
\n\tImplement mechanisms to gather and respond to stakeholder feedback.
\n\tSupport engagement with key internal and external stakeholders, including employees, government, regulators, investors, partners, and communities.
\n\tCoordinate public-facing events, briefings, and stakeholder communication initiatives.
\n\tManage responses to public, media, and stakeholder enquiries in a timely and professional manner.<\/p>\n
People Management<\/p>\n
\tLead, mentor, and develop a high-performing team, fostering a culture of collaboration, accountability, and continuous learning to maximise individual and collective potential.
\n\tDrive talent development initiatives, including coaching, performance management, and career pathing, to build and retain a skilled and motivated team.
\n\tProvide direction and management to the team, to enable strategy execution.
\n\tAttract, retain, develop talent and ensure sufficient capacity and capability in critical functions, supporting diversity strategies and initiatives as well.
\n\tPromote DBSA values and a culture of high performance through implementing performance management in line with the planned strategic objectives, goals, quality standards and agreed key performance measures using sound performance management principles.
\n\tContribute to building synergies and cooperation across functions in the DBSA.
\n\tLive the DBSA values.<\/p>\n
Reporting and Monitoring<\/p>\n
\tProduce accurate, insightful reports and continuously monitor key metrics to assess progress against objectives.
\n\tAnalyse data to identify trends, inform strategic decisions, and provide stakeholders with clear, actionable information that supports ongoing performance improvement and accountability.
\n\tPrepare reports for committees and governance structures on critical public relations events.<\/p>\n
Key Measurements of Outputs<\/p>\n
\tDelivery of integrated public relations and communication strategies and plans that demonstrably support the Bank\u2019s corporate strategy, development mandate, and market positioning within approved timelines and budgets.
\n\tMeasurable improvement and sustained strength in the Bank\u2019s reputation, brand consistency, and media sentiment across traditional, digital, and stakeholder platforms.
\n\tQuality, clarity, and consistency of internal and external communications, including effectiveness of messaging, content standards, and alignment across all communication channels and platforms.
\n\tEffectiveness and quality of media relations, including timely, accurate media outputs, constructive media coverage, and professional handling of media and public enquiries.
\n\tCompliance with governance, regulatory, and approval processes, including effective management of reputational risk and credible communication responses during crises or sensitive situations.
\n\tQuality and impact of stakeholder engagement, reflected in positive stakeholder feedback, successful public-facing initiatives, and responsive, professional communication with key audiences.
\n\tPerformance, capability, and engagement of the communications team, evidenced by achievement of objectives, talent development, collaboration across the Bank, and demonstration of organisational values.<\/p>\n
Expertise & Technical Competencies\u00a0\u00a0 \u00a0
\nQualifications<\/p>\n
Minimum Requirements<\/p>\n
\tA Bachelor\u2019s Degree in Public Relations or Communications or Journalism, or Marketing<\/p>\n
Experience<\/p>\n
Minimum Experience<\/p>\n
\tA minimum of 10 years\u2019 progressive experience in public relations, corporate communications, or journalism within medium to large organisations, including demonstrated responsibility for strategic communication planning, media relations, reputation management, and stakeholder engagement.
\n\tExperience in acting as a spokesperson or communicating on behalf of the organisation.
\n\tIn-depth demonstrated experience in media engagement, reputation management, and crisis communication.
\n\tExcellent stakeholder and media relationship management.
\n\tProven track record in a leadership role managing PR teams and projects within the corporate environment.
\n\tIn-depth understanding of PR practices and methodologies.
\n\tFamiliarity with the media landscape in South Africa and a strong network within the environment.
\n\tExtensive experience engaging with the CEO, Executives, Board members, and senior stakeholders across multiple sectors.<\/p>\n
Desired Requirements<\/p>\n
\tPrevious experience in the financial services or development finance sector.
\n\tA postgraduate degree in Public Relations or Communications or Journalism, or Marketing
\n\tPublic relations experience at international level<\/p>\n
Deadline:24th March,2026<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( http:\/\/www.dbsa.org ) or<\/p>\n
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