PRIMARY PURPOSE<\/p>\n
\tWe are seeking a skilled Technical Digital Copywriter who can translate complex concepts into clear, engaging, and accessible digital content that drives measurable performance. This role sits at the intersection of content, SEO and performance marketing, with a focus on producing conversion-led copy across digital channels to support B2C lead generation with a long sales cycle (average 8 weeks from enquiry to booking).<\/p>\n
*This position is based in Cape Town or Johannesburg<\/p>\n
Detailed Responsibilities<\/p>\n
Content Creation & Optimisation<\/p>\n
\tWrite and edit high-performing digital content across websites, landing pages, and marketing channels
\n\tDevelop SEO-driven long-form content, content hubs, and landing pages
\n\tCreate conversion-focused copy for paid media, including PPC and paid social
\n\tProduce lifecycle content including email campaigns and lead nurture journey<\/p>\n
Performance & Growth<\/p>\n
\tOptimise content using data insights to improve engagement, rankings, and conversion
\n\tRefresh and enhance existing content to drive continuous performance improvement
\n\tSupport A\/B testing and messaging experimentation across channels<\/p>\n
Technical Translation & Collaboration<\/p>\n
\tTranslate complex product and platform functionality into clear, user-focused messaging
\n\tCollaborate with marketing, product, and digital teams to align content with business objectives
\n\tDevelop supporting documentation such as FAQs, guides, and feature explanations<\/p>\n
SEO & Digital Best Practice<\/p>\n
\tStructure content for search visibility, readability, and AI discovery
\n\tApply keyword research and search intent to content development
\n\tEnsure all content aligns with brand voice, tone, and editorial standards<\/p>\n
CANDIDATE PROFILE<\/p>\n
Qualification:<\/p>\n
\tBachelor’s degree in technical copywriting or related performance marketing degree.<\/p>\n
Experience: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n
\t5+ years proven experience in digital copywriting or content roles within performance marketing environments
\n\tProven track record across SEO, paid media, and lifecycle marketing
\n\tExperience working with premium or luxury brands preferred<\/p>\n
Skills: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n
\tExceptional writing ability with a strong focus on clarity and persuasion
\n\tStrong understanding of how content drives performance across digital channels
\n\tCommercial awareness with the ability to create conversion-led messaging
\n\tAbility to interpret briefs, challenge thinking, and identify optimisation opportunities
\n\tStrong research, editing, and proofreading skills
\n\tTechnical & Analytical Capability
\n\tSolid understanding of SEO principles, keyword strategy, and search intent
\n\tExperience writing for paid media and conversion-focused environments
\n\tAbility to use performance data (CTR, CPL, CPC, ROAS) to refine content
\n\tFamiliarity with CMS platforms and tools such as Google Search Console, Ahrefs, or similar<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Wilderness","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"We love what we do. And are always on the lookout for like-minded people who share our passion for conserving the wilderness. Each job plays a big part in our shared purpose: to increase the world\u2019s wilderness, together. With operations in eight African countries, we offer a wide array of life-cha... read morenging career opportunities. We are the pioneering collective increasing the world's iconic wilderness, bringing guests to discover the beating pulse of Earth's ultimate, untamed places. With purpose at the heart of our culture, working for Wilderness is not just a job, and our successes have only been made possible thanks to the dedication and passion of our employees who continue to push the boundaries in conservation tourism. Combine this with the significant investment we make in training and mentoring our staff, alongside the generosity of spirit that they are so renowned for, it is not surprising that we continue to attract people from all walks of life to join our family and our journey to make a positive impact.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-32645","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/32645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=32645"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=32645"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=32645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}