Overview<\/p>\n
\tThe hybrid media strategist is a data-driven, insights-led and creatively curious thinker who plays a critical role in shaping integrated media strategies across digital and traditional channels. This role goes beyond execution and requires strategic ownership, confident client engagement, and the ability to translate business objectives into effective, measurable media solutions.
\n\tAs a hybrid strategist, you will be expected to take accountability for portions of client portfolios, contribute meaningfully to strategic thinking, and collaborate closely with specialists, planners, buyers, analytics, and creative teams. You will demonstrate growing leadership, sound judgment, and a strong desire to continuously learn and elevate the work.
\n\tSome flexibility to work outside standard hours may be required at key campaign moments.<\/p>\n
Responsibilities<\/p>\n
Strategic Leadership & Thinking<\/p>\n
\tDemonstrate passion, care, and strategic ownership for the brands within your portfolio
\n\tDevelop integrated hybrid media strategies across digital and offline channels aligned to business objectives and KPIs
\n\tTranslate audience, market, cultural, and data insights into clear media recommendations
\n\tEvaluate media opportunities, new platforms, and partnerships to unlock growth
\n\tDeliver incremental media improvements informed by post-campaign analysis, audits, and learning agendas<\/p>\n
Planning, Execution & Delivery<\/p>\n
\tProduce media strategies, channel frameworks, and media plans aligned to approved KPIs
\n\tWork closely with media buyers and ad operations teams to ensure smooth, accurate execution within deadlines
\n\tFollow and uphold ad operations and taxonomy processes to ensure operational excellence
\n\tManage budgets carefully, mitigating risk of under- or over-spend<\/p>\n
Measurement, Analytics & Optimisation<\/p>\n
\tCollaborate with analytics, data science, and reporting teams to deliver timely dashboards and reports
\n\tInterpret campaign performance and translate data into clear insights and recommendations
\n\tContribute to post-campaign analyses, learning summaries, and optimisation direction
\n\tSupport the evolution of measurement approaches including attribution, MMM inputs, and brand lift<\/p>\n
Collaboration & Stakeholder Management<\/p>\n
\tWork collaboratively with communications strategists, planners, buyers, creatives, and analysts
\n\tBuild strong working relationships with media owners, agency partners, and internal stakeholders
\n\tParticipate confidently in client meetings, status updates, and strategic presentations
\n\tResolve media-related challenges with a solution-oriented mindset<\/p>\n
\u00a0Thought Leadership & Reputation<\/p>\n
\tContribute to case studies, award entries, and internal best-practice documentation
\n\tSupport the agency\u2019s strategic reputation through high-quality thinking and delivery
\n\tContribute to thought leadership initiatives, POVs, or industry learning where required<\/p>\n
What an Average Week May Include<\/p>\n
\tAttending strategic briefings, integration sessions, and client status meetings
\n\tWriting and presenting internal briefs across all digital disciplines, monitoring progress, directing optimisation changes, avoiding under\/over-spends and providing insight to post campaign reports
\n\tDeveloping and presenting media strategies and recommendations
\n\tReviewing audience, market, and platform insights
\n\tCollaborating with buying, ad ops, analytics, and creative teams
\n\tReviewing live campaign performance and optimisation recommendations
\n\tSupporting reporting, proof of flighting, and post-campaign reviews
\n\tEngaging with research tools, dashboards, and planning platforms<\/p>\n
Qualifications<\/p>\n
\tDegree or diploma in Marketing, Media, Communications, or a related field or relevant experience
\n\tRelevant digital and media certifications (e.g. Google, Meta, platform fundamentals) preferred
\n\t5+ years\u2019 experience in media strategy or planning, ideally within a media agency environment
\n\tExposure to both digital and ATL media channels
\n\tExperience working with multiple stakeholders and client portfolios<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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