As our Martech Specialist, you\u2019ll play a pivotal role in bridging the gap between marketing, product, and technology to deliver seamless, personalized, and impactful customer experiences. This role combines technical expertise with a deep understanding of customer behaviour, ensuring that marketing tools and platforms are effectively leveraged, maintained, and continuously improved to support CX initiatives.
\n\tYour drive and ideas will help us move faster, improve smarter, and stay ahead of the game.<\/p>\n
What you\u2019ll do<\/p>\n
You\u2019ll take ownership of work that gives us our competitive edge, including:<\/p>\n
Technology Strategy & Product Integration<\/p>\n
\tEvaluate, implement, and manage marketing technologies in collaboration with Software Development and Product teams.
\n\tEnsure seamless integration of martech tools into the broader tech ecosystem to support CX and marketing goals.
\n\tIdentify opportunities to improve existing marketing tools and processes for better performance and usability.
\n\tStay current with martech trends and recommend enhancements or new tools aligned with business and customer needs.<\/p>\n
Customer Data & Insights<\/p>\n
\tManage and unify customer data across platforms to enable segmentation and personalization.
\n\tLeverage CDPs and analytics tools to build actionable customer profiles and journey maps.
\n\tTranslate data insights into CX improvements and product enhancements.<\/p>\n
CX-Driven Campaign Automation<\/p>\n
\tDesign and manage automated workflows for lifecycle marketing, retention, and re-engagement.
\n\tCollaborate with the CX team to align messaging with customer journey stages.
\n\tUse A\/B testing and performance data to optimize campaign effectiveness.<\/p>\n
Personalization & Experience Optimization<\/p>\n
\tDrive personalization strategies using martech tools to deliver relevant content and experiences.
\n\tWork closely with UX, Product, and Dev teams to ensure technology supports intuitive and engaging customer interactions.
\n\tMonitor customer behavior to identify friction points and CX improvement opportunities.<\/p>\n
Marketing Tool Management & Enhancement<\/p>\n
\tOversee the day-to-day use of marketing tools, ensuring they are configured and maintained for optimal performance.
\n\tCollaborate with vendors and internal teams to troubleshoot issues and implement improvements.
\n\tGather feedback from users to guide tool enhancements and ensure alignment with marketing and CX objectives.<\/p>\n
Performance Monitoring & Reporting<\/p>\n
\tTrack key CX and marketing metrics such as engagement, conversion, and retention.
\n\tDevelop dashboards and reports to communicate the impact of martech initiatives to stakeholders.
\n\tIdentify and act on areas for continuous improvement.<\/p>\n
Cross-Functional Collaboration<\/p>\n
\tPartner with Product, Customer Service, and Marketing teams to ensure martech solutions meet business and customer needs.
\n\tAct as a liaison between technical and non-technical teams to ensure alignment on CX priorities.<\/p>\n
Training & Enablement<\/p>\n
\tDevelop and deliver training for internal teams on martech tools and CX best practices.
\n\tLead workshops to build team capabilities in using data and technology for customer engagement.
\n\tMaintain up-to-date documentation and training materials.
\n\tThis list covers your core responsibilities \u2013 with plenty of room to stretch, explore and take on new challenges as we grow.<\/p>\n
What you\u2019ll bring\u00a0<\/p>\n
You\u2019re someone who brings:<\/p>\n
\tClear, confident communication (written and verbal), and the ability to breakdown complex ideas
\n\tA collaborative mindset, working smoothly with cross\u2011functional teams to hit shared goals
\n\tStrong organisational skills and the ability to manage multiple projects without dropping the ball
\n\tExceptional attention to detail and a commitment to high\u2011quality work
\n\tAdaptability \u2013 you stay sharp, productive and positive in fast\u2011moving environments
\n\tDegree in Marketing, Digital Technology, or related field.
\n\tMinimum 3 years\u2019 experience in Web, eCommerce, or Martech roles.
\n\tExperience in the sports betting or online gaming industry is highly advantageous.
\n\tStrong understanding of customer journey mapping and CX principles.
\n\tProven experience with marketing automation, CDPs, CRM platforms, and analytics tools.
\n\tExperience in managing and improving marketing tools and platforms.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
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