Purpose & Overall Relevance for the Organization:<\/p>\n
\tStrategically drive the category activation across Emerging Markets, ensuring clusters are set up well in advance with clear, timely direction to deliver brand & category KPIs<\/p>\n
Key Responsibilities:<\/p>\n
\tDefine and drive the lifestyle category activation strategy for EM in line with global and cluster priorities, setting the overarching campaign activation framework and guidance that empowers clusters to execute best-in-class local strategies within brand guidelines.
\n\tProvide strategic direction and orchestration across EM Brand Activation channel teams to ensure consistency, alignment, and excellence in campaign guidance for clusters \u2014fully aligned to brand planning milestones (OTIF).
\n\tLead and support HUB channel teams in the creation of campaign channel-specific guidance and tools, acting as the central integrator to ensure alignment, cohesion, and consistency in strategy.
\n\tTranslate trends and insights into data-driven strategies for EM. Ensure visibility on emerging trends, cross-channel best practices, and market opportunities through strong strategic and commercial input, maintaining continuous alignment with Global, BU and key cluster counterparts.
\n\tRepresent the HUB Brand Activation function with Bus counterparts, ensuring business and product priorities are effectively embedded into communication and activation strategies across EM.
\n\tAct as the main point of contact for global brand marketing teams (incl. comms, social, PR, retail, digital, etc.), ensuring their priorities are successfully landed across EM while applying a strong local lens to maximize relevance and impact for consumers.
\n\tIdentify and leverage campaign and activation insights and success drivers to shape learning agendas and inform future strategies and frameworks.
\n\tConsolidate and elevate country and cluster Communications requirements, translating them into clear, strategic feedback and briefs for Global Comms teams.
\n\tDrive excellence across EM HUB clusters by ensuring alignment with strategic priorities, brand direction, and creative standards.
\n\tChampion cluster success by proactively supporting and enabling teams throughout key planning and execution milestones, removing barriers and ensuring optimal delivery.
\n\tAct as a central point of coordination for BA team across key GTM milestones (e.g., THO, SMM, GTMSO, Global playbacks), driving alignment, clarity, and effective execution across stakeholders.
\n\tPartner closely with senior leadership (EM Comms Director, EM BAD, and wider leadership team) to shape MAEX planning and broader strategic priorities for the region.<\/p>\n
KPI\u2019s:<\/p>\n
\tFull funnel metrics
\n\tNPS
\n\tCategory Sell-In & Sell-out
\n\tCategory Market Shares
\n\tCategory NS, Net Margin and Contribution across EM
\n\tAchievement of key Moonshot 2.0 Initiatives<\/p>\n
Key Relationships:<\/p>\n
\tEM Brand Management
\n\tEM Media
\n\tEM CRM, DA and Membership
\n\tEM Omni
\n\tEM EIM
\n\tEM BU
\n\tEM Newsroom
\n\tCluster Country BA
\n\tCountry EIM
\n\tGlobal Brand Communication<\/p>\n
Knowledge, Skills and Abilities:<\/p>\n
\tAbility to adapt & implement global brand\/category strategy across EM
\n\tPresentation\/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
\n\tBrand communication, newsroom and EIM knowledge
\n\tCross-functional and stakeholder management experience
\n\tIndustry knowledge, across divisions\u2014footwear, apparel and accessories.
\n\tUnderstanding of EM consumers, accounts, economic environment, and commercial needs
\n\tAbility to excel in a matrix organisation<\/p>\n
Requisite Education and Experience \/ Minimum Qualifications:<\/p>\n
\t8-10 years of experience in marketing required. Regional experience preferred.
\n\tUniversity degree in Business or equivalent professional experience, ideally in Sales and\/or Marketing
\n\tSporting goods industry and\/or agency experience required
\n\tFluent in English
\n\tBusiness Acumen
\n\tStrong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc.<\/p>\n
Apply via company website ( ) or<\/p>\n
jobs.adidas-group.com<\/p>\n
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