Description<\/p>\n
\tThe Marketing Communications and Digital Specialist is responsible for leading and executing an integrated marketing communications and digital strategy for the firm.\u00a0 The incumbent will drive firm-wide communications (beyond just the marketing department), ensuring a consistent and positive image of the business both internally and externally.\u00a0
\n\tWorking closely with the Chief Marketing Officer (CMO) and other senior stakeholders, the Specialist will provide strategic direction for all digital marketing initiatives and communications campaigns, manage a small team of marketing staff, oversee external partners (including PR and digital agencies), and take ownership of budgeting and performance metrics for marketing communications.\u00a0
\n\tA key focus of this role is to leverage internal and external communications, such as thought leadership articles, client newsletters, press releases, and social media content, to support the firm\u2019s business development objectives, drive brand awareness, generate quality leads, and enhance client engagement.\u00a0
\n\tBy combining leadership, creative communication expertise, and data-driven digital marketing skills, the Marketing Communications and Digital Specialist will ensure that marketing and communications efforts effectively contribute to the firm\u2019s growth and strategic goals. The specialist is expected to monitor and analyse the effectiveness of all initiatives, continually optimising strategies to meet or exceed set metrics while managing resources and budgets efficiently.<\/p>\n
COMPETENCIES & KEY ACTIVITIES<\/p>\n
Leadership & Strategic Vision<\/p>\n
\tStrategic Planning:\u00a0lead the development of the firm\u2019s integrated marketing\u00a0communications and digital marketing strategy, in alignment with overall vision and business goals.
\n\tStrategic Initiatives:\u00a0identify and champion new opportunities (e.g., adoption of emerging digital platforms, innovative communication campaigns) to enhance the firm\u2019s brand presence and support revenue growth.
\n\tDecision-Making:\u00a0set priorities for marketing communications initiatives and make data-driven decisions to optimise campaign outcomes and ROI.<\/p>\n
Team & Vendor Management<\/p>\n
\tLeadership of Team:\u00a0supervise, mentor, and develop junior marketing staff (e.g., Marketing Coordinator or Assistant), providing guidance, feedback, and professional development to build a high-performing team.
\n\tVendor Management:\u00a0manage relationships with external service providers, including the firms appointed public relations agency and digital marketing agency. Set clear expectations, provide direction, and monitor performance of these vendors to ensure quality deliverables and alignment with the firm\u2019s strategy.
\n\tCross-Functional Collaboration:\u00a0foster strong collaboration with internal departments and senior leadership, acting as the firm\u2019s central point for communications and ensuring messaging consistency across the organisation.<\/p>\n
Digital Marketing and Content<\/p>\n
\tDigital Campaign Oversight:\u00a0oversee and contribute to all digital marketing activities (e.g., website content management, SEO\/SEM\/AdWords campaigns, social media management, email marketing) to drive online visibility and lead generation.
\n\tContent Creation and Management:\u00a0direct the creation of high-quality, targeted content (including articles, thought leadership pieces, press releases, social media posts, videos, internal newsletters) that enhance the firm\u2019s brand and engage both external audiences (clients, industry stakeholders) and internal employees.
\n\tEditorial Oversight:\u00a0ensure consistency in brand voice and messaging. Review and refine content produced by the team or contributors (proofreading articles, newsletters, etc.) to maintain high standards of writing quality and adherence to branding guidelines.<\/p>\n
Internal Communication and Events<\/p>\n
\tFirm-Wide Internal Comms:\u00a0oversee the planning and delivery of internal communication across the firm (not just within the marketing department).
\n\tDevelop and implement internal communication plans to keep all staff informed and engaged, including crafting firm-wide announcements, leadership communications, and managing the internal newsletter, and other employee communication channels.
\n\tInternal Events:\u00a0lead the coordination and execution of key internal events (e.g., partner meetings, internal training sessions like \u201cLegal Connexion\u201d and \u201cAdams Assembly,\u201d and the annual year-end staff event) to ensure they are well-organised, engaging, and reinforce company culture.
\n\tStakeholder Engagement:\u00a0collaborate with partners, practice area leaders, and other departments to source content (awards, success stories, updates) for internal communications and ensure alignment with overall firm messaging.<\/p>\n
External Communication and Brand Management<\/p>\n
\tPublic Relations & Media:\u00a0serve as the primary liaison with PR agency and media outlets.\u00a0 Work with firm partners and the PR company to identify newsworthy developments (e.g., major client wins, awards, landmark cases) and develop press releases, media pitches, and thought leadership columns for publication).
\n\tBrand & Reputation Management:\u00a0manage the firm\u2019s presence on external platforms, including industry memberships and directories (e.g., Chambers, Legal 500, WIPR, WTR, MIP). Ensure all firm and individual profiles are current and compelling, highlighting recognitions and awards.
\n\tSeek out and leverage opportunities to raise brand profile through active involvement with directory and membership platforms (events, seminars, sponsorships, etc)
\n\tGlobal & Regional Outreach:\u00a0Digital Marketing and Content
\n\tBudgeting and Performance Management
\n\tBudget Ownership:\u00a0develop and manage the marketing communications and digital marketing budget. Plan, allocate, and monitor spending for all related campaigns, platforms, and events. Ensure that projects are executed within budget and provide justification for expenditures, demonstrating prudent cost management.
\n\tMetrics & Analytics:\u00a0establish key performance indicators (KPIs) for digital marketing and communications initiatives (e.g., website traffic, social media engagement, lead conversion, internal newsletter engagement). Regularly track and analyse performance data (in partnership with the digital agency and using analytics tools) to assess effectiveness.
\n\tReporting & Optimisation:\u00a0prepare and present monthly and quarterly reports on all marketing communications and digital activities. Highlight results against targets and firm objectives, and use insights to adjust strategies, campaigns, or budget allocations to continuously improve results.<\/p>\n
Requirements<\/p>\n
EDUCATION<\/p>\n
\tDegree\/Diploma (required)
\n\tBachelor\u2019s degree or national diploma in Marketing, Communications, Digital Marketing or a related field
\n\tPost Graduate Qualification (preferred):
\n\tPostgraduate qualification (e.g., Honors or Master\u2019s in Marketing, Communications, Digital Marketing) or relevant professional certifications (e.g., Digital Marketing, Content Strategy, SEO\/Analytics certifications).\u00a0<\/p>\n
EXPERIENCE<\/p>\n
\t5\u20137 years of progressive experience in marketing communications, digital marketing, or a related role in a corporate or professional services\u00a0environment
\n\tLeadership and Team Management –\u00a0experience managing or mentoring junior marketing\/communications staff and coordinating work with external vendors or agencies
\n\tStrategic Marketing and Communications –\u00a0proven ability to develop and execute multi-channel marketing campaigns, digital initiatives, and communication strategies aligned with business\u00a0objectives
\n\tBudget and Project Management –\u00a0hands-on experience planning and managing marketing or communication projects, including budget management and meeting project deadlines and goals
\n\tBusiness Development Collaboration –\u00a0familiarity with working alongside sales or business development teams to utilise marketing communications for lead generation,\u00a0client\u00a0engagement, and supporting revenue growth
\n\tIndustry Background –\u00a0experience in a professional services or B2B environment (e.g., law firm consulting, financial services) is highly advantageous, with an understanding\u00a0of how to communicate effectively within such environments.
\n\tCommunication and Collaboration –\u00a0strong communication skills to effectively collaborate with internal and external stakeholders and promote the firm’s brand
\n\tReporting –\u00a0the ability to prepare and present clear and concise reports to stakeholders
\n\tNegotiation –\u00a0strong negotiation skills to secure favourable terms with vendors and suppliers<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( https:\/\/www.adams.africa\/ ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Adams & Adams","_company_website":"https:\/\/www.adams.africa\/","_company_tagline":"Adams & Adams is a leading African law firm specializing in intellectual property law, in addition to providing corporate and commercial legal services. The firm has grown into a South African law icon, with the largest intellectual property law practice in Africa supported by a strong commer... read morecial, property, and litigation practice. Adams & Adams has been rooted in over 100 years of legal excellence since its founding in 1908. The firm is characterized by a strong commitment to professionalism, and client care and partner accessibility are two of the cornerstones of the practice. The firm has offices in South Africa (Pretoria, Johannesburg, Cape Town and Durban) and 23 associate offices across the continent. Adams & Adams also has a worldwide network of attorney correspondents and associates, enabling the firm to handle intellectual property and legal matters in any country where this may be required Lynnwood Bridge, 4 Daventry Street, Lynnwood Manor, Pretoria, South Africa, 0081","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-33262","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/33262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=33262"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=33262"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=33262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}