We are looking for a\u00a0Senior Director Marketing Africa\u00a0who will work and grow within the Clinical operations department and will report the Vice President Clinical Operations Africa.<\/p>\n
What will your responsibilities be?<\/p>\n
\tThe Africa Marketing Director is responsible for driving the marketing strategy execution, and commercial enablement across the Africa region. Building on the GO.28 commercial model principles, the role ensures alignment with Global and EMEA strategic priorities, strengthens local marketing capabilities, and delivers a customer\u2011centric, market\u2011driven approach to portfolio management and business growth.
\n\tThe Africa Marketing Director leads the development and execution of Africa local marketing and communication plans to support an impactful commercial execution in the field, applying their experience of Africa to develop robust market and competitive insights in the absence of off-the-shelves data.
\n\tThe Africa Marketing Director will build and drive a strong Marketing team located in our different offices providing coaching, development, and performance leadership.<\/p>\n
Your main responsibilities will be as follows:<\/p>\n
Local Business Management<\/p>\n
\tLocalize strategic priorities to drive sustainable business growth across clinical product lines, based on Global and EMEA priorities.
\n\tPromote integrated solutions and cross-selling opportunities across product lines to position bioM\u00e9rieux as a full clinical partner.
\n\tEnsure optimized pricing strategies and value\u2011based approaches across the Cluster, leveraging strong value proofs.
\n\tPrepare and manage the Africa marketing budget and contribute to long\u2011term business planning.<\/p>\n
Executing Life Cycle Management<\/p>\n
\tLead product lifecycle activities including local new product introductions, localization of segmentation, go\u2011to\u2011market strategies, and end-of-life management.
\n\tLaunch readiness and risk management.
\n\tOn\u2011market product performance monitoring.<\/p>\n
Demand Creation<\/p>\n
\tDevelop strong relationships with key opinion leaders, professional societies, distributors and strategic customers.
\n\tMonitor regional market trends, customer needs, regulatory changes, and competitor activities.
\n\tMarket shaping and adoption strategy.
\n\tVoice of Customer (VoC) collection and customer journey mapping.<\/p>\n
Field Effectiveness Improvement<\/p>\n
\tEnsure strong cross-functional collaboration with internal teams: Commercial, Medical Affairs, Regulatory, Regional and Global Marketing teams, as well as with Distributors where applicable.
\n\tStrengthen execution capabilities by enabling field teams with training, tools, localized messaging, and commercial enablers.
\n\tCollect local inputs from field teams to inform forecasts.<\/p>\n
Who are you?<\/p>\n
\tYou hold a degree in Science and\/or Business\/Marketing.
\n\tYou bring 10 years\u2019 experience in Marketing or Sales, ideally in In Vitro Diagnostics or healthcare sector.
\n\tYou demonstrate knowledge of Africa healthcare markets, distribution channels, and key stakeholders.
\n\tYou have experience in local or regional marketing roles within a matrix environment.
\n\tYou demonstrate pragmatism and a strong ability to generate insights from field teams, shaping strategy through assumption\u2011based decision\u2011making.
\n\tYou show strong strategic thinking and analytical capabilities, coupled with solid problem\u2011solving skills.
\n\tYou are fluent in English and French; proficiency in Arabic or Portuguese is considered an advantage.
\n\tYou are willing to travel across the region as required by the role.<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"","_company_name":"Biomerieux","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"A family-owned company, bioM\u00e9rieux has grown to become a world leader in the field of in vitro diagnostics. Our entrepreneurial adventure, begun over a century ago, is driven by an unrelenting commitment to improve public health worldwide. Since 1963, we've been paving the way in the field of i... read moren vitro diagnostics and have contributed greatly to improving public health and making the world a healthier place. The solutions that our teams imagine, develop and manufacture are key to enable healthcare professionals and industry players to make confident decisions to improve patient outcome and ensure consumer safety.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":{"0":"post-33301","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-gauteng","7":"job-type-full-time"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/33301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=33301"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=33301"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=33301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}