Job Role:\u00a0<\/p>\n
\tWe are looking for a Brand Manager who will drive all brand and marketing activities for Flash products and services within owned and\/or partner channels.<\/p>\n
Responsibilities:<\/p>\n
Brand strategy and planning<\/p>\n
\tContribute to the development of annual marketing strategies and plans.
\n\tContribute to the development of relevant brand and product strategies across relevant channels
\n\tWorks strategically with both internal stakeholders and external partners to develop and execute marketing strategies<\/p>\n
Campaign design, management and execution<\/p>\n
\tCustodian or co-custodian of particular products\/channels
\n\tDevelop & launch product and brand campaigns, in line with the product & brand strategies
\n\tWrite strategic and creative briefs and evaluate creative work against the brand strategy and brief.
\n\tBuild effective brand messaging with unique selling propositions
\n\tWork with relevant stakeholders and channel managers to execute product\/brand campaigns across relevant channels
\n\tMonitor, analyse and proactively report on key marketing metrics, quality, and campaign performance.
\n\tResponsible for media decisions and implementation
\n\tWork with external partners and internal stakeholders to co-create marketing content
\n\tEnhance product\/brand awareness on digital, social and events platforms.
\n\tAccountable for budget management and the delivery of KPIs and agreed targets.<\/p>\n
\u00a0Market Research and Analysis<\/p>\n
\tAnalyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
\n\tGain\/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
\n\tField visits\/survey to understand routes to market and customer better
\n\tUncover and share market intel & research competitors to be proactive & market-responsive<\/p>\n
Stakeholder Management<\/p>\n
\tWork with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
\n\tOngoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
\n\tRegular updates and reports to division GMs and marketing leads.<\/p>\n
Requirements<\/p>\n
\tA Bachelor or post-graduate degree\/diploma in Marketing or related would be advantageous.
\n\tA minimum of 4+ years brand management\/relevant advertising\/marketing experience.
\n\tPortfolio of work on one or more products\/brands.
\n\tExperience working with – briefing and guiding – creative teams.
\n\tExperience working in a fintech company
\n\tCross-industry experience
\n\tChannel marketing
\n\tExperience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
\n\tExperience using eMarketing software and Google Analytics
\n\tExperience integrating AI tools into workflow.<\/p>\n
Competencies:<\/p>\n
\tCreative strategic thinker\u00a0– able to address and solve problems both logically and creatively
\n\tConfident communicator\u00a0\u2013 can effectively communicate with and present to internal & external stakeholders
\n\tAnalytical thinker\u00a0\u2013 intent on analysing a situation to identify challenges & present relevant solutions\u00a0
\n\tAdaptable\u00a0\u2013 able to change in a dynamic environment that isn\u2019t always predictable; able to work both independently and as a part of a team with a common goal
\n\tFlexible\u00a0\u2013 willing to be flexible in their job role and work across disciplines to get things done
\n\tApproachable\u00a0– communicates respectfully and maturely to rally support and cooperative behaviour,
\n\tOpen and fuelled by curiosity\u00a0\u2013 open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
\n\tWorks collaboratively\u00a0\u2013 strong belief in the power of collective thinking and input to drive approach and outcomes
\n\tGets hands dirty\u00a0– Likes to take initiative, identify opportunities and solve problems, from start to finish<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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