Purpose of the Job:\u00a0<\/p>\n
\tCell C is a leading telecommunications company in South Africa committed to providing innovative solutions and exceptional service to our consumers (B2C) and businesses customers (B2B). Cell C is positioned as a Spirited Disruptor, and value integrity, transparency, honesty and simplicity.
\n\tThe Senior Manager Digital Marketing is accountable for ensuring delivery of effective marketing strategies and plans for brand engagement and performance. The role will provide clear direction for digital marketing across the whole Cell C business, working in close coordination with the Brand Marketing, Retail Marketing, Consumer Marketing, Product and Omnichannel teams. Outputs include driving campaign strategies and plans to deliver overall brand and commercial goals within various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.
\n\tThe role will be transformational and lead the acceleration required for Digital Marketing to becoming a leading competence within Cell C.<\/p>\n
Main Responsibilities
\nDigital Marketing Management<\/p>\n
\tDevelop and drive the implementation of the overall digital marketing strategy for Cell C
\n\tDigital campaign strategy development and implementation across all aspects of brand and performance driven digital marketing
\n\tLead digital media strategy, implementation and performance across all digital media types including organic (SEO), premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
\n\tSet and manage digital media and platform KPIs with the wider marketing team and media agencies
\n\tCollaborate closely with the media agency, and creative agency, as well as various functions within marketing and cross-functional business teams to develop campaign strategies, optimise media spend and maximise ROAS
\n\tGuide the creation of relevant digital assets such as, paid and organic digital media assets, campaign pages, blogs, press releases, and podcasts
\n\tOptimise content on owned digital platforms, including but not limited to Web, App, WhatsApp, USSD
\n\tConceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution and commercial conversion
\n\tManage timeous delivery with various internal and external stakeholders, including various agency partners
\n\tWork closely with the digital development teams to ensure on-brand design, timeous uploading of campaign content, development of required functional components and accurate tracking of conversions<\/p>\n
Digital Marketing Measurement, Targeting and Optimisation<\/p>\n
\tReport and track performance against overall digital marketing KPIs
\n\tDirect digital channel tagging implementation and data layer implementation, as well as reporting dashboard development working with internal reporting resources and relevant agencies
\n\tReport on campaign performance and advise marketing and business stakeholders on improvements and optimisations
\n\tBuild robust multi-channel attribution frameworks
\n\tAnalyse traditional and digital consumer data and interpret findings for the purpose of ongoing audience definition and refinement
\n\tEnsure all digital advertising complies with viewability metrics, industry regulations and maintain brand integrity
\n\tMeasure and optimise campaign content and conversion journeys on owned digital platforms<\/p>\n
Team Leadership<\/p>\n
\tCoordinate a cross-functional team that includes strategy, media, data, content and UX capabilities
\n\tDefine clear roles, accountability, and agile ways of working.
\n\tUpskill teams continuously on platform changes, AI, privacy and new channels
\n\tFoster a performance culture with strong governance and feedback loops<\/p>\n
Domain Leadership<\/p>\n
\tProvide inspirational leadership and coaching across the Cell C organisation, as well as external partners and agencies to enable delivery of digital marketing, brand and commercial outcomes
\n\tStay abreast of industry trends and advancements in the field of digital marketing and driving agency partners to deliver innovative solutions.
\n\tDrive breakthrough digital marketing innovation<\/p>\n
Qualifications<\/p>\n
\tMinimum Bachelor\u2019s degree in relevant field (not limited to the below):
\n\tBachelor of Commerce (BCom) in Marketing or Digital Marketing
\n\tIIE BCom in Digital Marketing
\n\tBachelor of Arts (BA) Honours in Digital Marketing
\n\tPostgraduate Diploma in Digital Marketing<\/p>\n
Experience:<\/p>\n
8+ years relevant experience in:<\/p>\n
\tManagement of Digital Marketing strategy and campaigns across various physical and digital fulfilment channels.
\n\tDriving commercial and operational targets for the digital marketing domain \u2013 sales volumes, revenue, profitability, user experience quality measures, adoption of products and services
\n\tCreating strategic plans to win market share from competitors
\n\tDigital marketing and media performance metrics and analyses
\n\tExperience working with first- and third-party audience data sets, preferably in context of a Customer Data Platform (CDP)
\n\tExtensive experience in Google Marketing Cloud (GA4) and other Martech platforms such as a CDP and CMS
\n\tCapable of working in a complex organisation and able to build strong relationships and credibility across multiple levels both internally and externally<\/p>\n
Apply via company website ( N \/ A ) or<\/p>\n
cellc.simplify.hr<\/p>\n
<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_promoted":"","_job_location":"","_application":"http:\/\/cellc.simplify.hr","_company_name":"Cell C","_company_website":"http:\/\/N%20\/%20A","_company_tagline":"At Cell C, we know that because change is inevitable, growth is up to us. While some see change as taking a step back, we see it as a chance to take two steps forward. We believe in embracing change, willing it and being it. That is why since 1999, Cell C Limited has been a proudly South African Lev... read moreel 2 BBBEE customer-first mobile operator that promotes digital inclusion to enhance lives. As an enabler committed to bridging the digital divide in South Africa and ensuring that everyone enjoys the benefits of a modern connected world, we strive to give you world-class products and services to help you change your world. In 2020, we ranked the 19th Most Valuable South African brand in the BrandZ analysis, and as a testament to our focus on service excellence, we have won the 2018\/2019 Ask Afrika Orange Index Award. We are committed to playing our part in transforming our society through education, gender empowerment, and digital inclusion initiatives. Our commitment to gender empowerment through our flagship programme Take A Girl Child To Work Day\u00ae has netted three Standard Bank Top Women Awards.","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[11],"job-types":[12],"class_list":["post-33889","job_listing","type-job_listing","status-expired","hentry","job_listing_region-gauteng","job-type-full-time"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings\/33889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/media?parent=33889"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job_listing_region?post=33889"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/jobs.dataaxisnode.com\/southafrica\/wp-json\/wp\/v2\/job-types?post=33889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}