Job Summary:\u00a0<\/p>\n
\tDesigns, develops, and implements marketing programs and strategies to support the organization’s products and services within the regional market.
\n\tUtilizes specific marketing strategies and media, including print, broadcast, and digital, to effectively launch and position products.
\n\tPlans, develops, and delivers comprehensive marketing strategies for products and associated brands, while evaluating and managing product\/brand, including budgeting and return on investment.\u00a0<\/p>\n
Job Responsibilities:<\/p>\n
\tCollaborates with sales and technical teams to identify and implement targeted marketing strategies and programs.
\n\tEngage in face- to-face and remote sales efforts to new and existing customers, assessing their needs and recommending appropriate solutions.
\n\tProvides customer service and support related to product inquiries and issue resolution, with compensation tied to the achievement of sales targets.
\n\tResponsible for the strategy and branding coordination for the West and Central Region
\n\tResponsible for developing customer-facing squad-focused marketing plans and implementing the RSA Go-To-Market (GtM) strategy and campaigns for key farmer and channel segments within their customer-facing squad.
\n\tDrive GTM strategy, squad focused activation & squad marketing plans.
\n\tLiaising and feeding back insights and local marketing plans to GTM team in Value Proposition supporting Squad.
\n\tAchieve sustainable profitability and market share consistent with the KPI\u2019s, by satisfying current and future customer needs through tailored solutions.
\n\tEnable Customer Facing Squad to execute effectively on their Go-To- Market strategies.
\n\tDevelop & implement short, mid-term integrated marketing strategies and campaigns in CF Squad, in alignment with GTM, cluster and regional crop strategies to address customer segment needs and requirements Ensure that GTM strategies are effectively implemented through tactical marketing plans based on customer segmentation
\n\tDefine product\/solution needs to achieve squad strategies and collaborate with cluster crop teams to ensure availability of such products\/solutions
\n\tDevelop value proposition of products and tailored solutions based on collaboration with customer facing squad and Value proposition supporting squad.
\n\tManage and co-ordinate pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth for customer facing squad.
\n\tCollaborate with commercial operations squad to plan and implement tailored, crop system and OBM solutions and translate into marketing strategies and campaigns.
\n\tAct as the key marketing contact for the region between customer facing squads and supporting squads ensuring effective implementation of GtM strategy and regular feedback.
\n\tAnalyze market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers.
\n\tCollaborate with business intelligence and customer insight team to generate necessary customer insight to develop customer centric marketing strategies and aligned campaigns
\n\tCollaboratively coordinate with the customer facing squad and unit support squad to address needs and evaluate GtM strategies.
\n\tSupport efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
\n\tCollaborate with internal and external partners to ensure the development and effective implementation of GtM strategies.
\n\tContribute to a customer centric and \u2018on the ground\u2019 Customer Marketing Team and place customer needs, value proposition and practical implementation central to all decision making.
\n\tIdentify new and innovative (disruptive) ways to drive and grow the business within the customer facing squad.
\n\tSupport license to operate plans and activities
\n\tDefine customer experience and value proposition driven by the trend to attract new customers and to drive brand loyalty in a given competitive landscape
\n\tDevelop brand messaging & communication strategy \u2013 elevator speech, tagline, campaign themes, proof points, etc.
\n\tMonitor consistent application of brand messaging throughout the campaign<\/p>\n
Internal Relations:<\/p>\n
\tCustomer Facing Squad
\n\tGtM Coordinators CP
\n\tAgronomy Excellence
\n\tCustomer experience Squad
\n\tSynergies and data science Liaison Market
\n\tDevelopment Coordinators
\n\tStewardship Liaison L2 and L3
\n\tCrop Strategy Teams and
\n\tCluster\/Country Group Management \/ Commercial Sales Teams BI and data insights
\n\tEnabling functions
\n\tRegulatory Science
\n\tProduct supply
\n\tLegal
\n\tCommercial finance
\n\tFarmers
\n\tChannel & Business Partners<\/p>\n
Experience and Qualifications:<\/p>\n
\tBachelors Degree in Agriculture or Marketing\/Business administration
\n\tMinimum 3-5 years’ experience in agricultural marketing or commercial
\n\tBusiness and customer centric minded
\n\tAbility to drive change in complex and stable organization while not being disruptive to the business.
\n\tAbility to collaborate\/communicate with and develop internal and external partnerships
\n\tGood Microsoft Office skills (Excel \/ Power Point \/ Word) a prerequisite
\n\tExcellent communication and presentation skills.
\n\tFluent in English, oral and written, is required.
\n\t\u00a0<\/p>\n
go to method of application \u00bb<\/p>\n
Apply via company website ( ) or<\/p>\n
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